Sometimes email automations don’t work well for you. Maybe you need a personalized recommendation or special promotion. This is where WooCommerce email campaigns become handy.
From personalized automation to advanced analytics, these plugins will boost conversions and drive revenue growth. Get ready to take your email marketing to new heights and engage your customers like never before!
WooCommerce Email Campaign Plugins Main Features
WooCommerce is a popular WordPress e-commerce platform, and there are various email campaign plugins that integrate with it. These plugins will provide you with the following features:
- New Product Launch Announcement: Send one-time emails to your email list to announce the launch of new products. To stimulate sales, include product information, photos, and a call-to-action button.
- Cross-Selling and Upselling: Customers who have recently made a purchase or added a product to their list should be recommended complementary or upgraded products.
- One-Time Special Promotions: To boost sales and build urgency, use one-time emails to promote special promotions such as limited-time discounts or free shipping offers.
- Seasonal Sales Promotion: Use one-time emails to highlight seasonal deals, such as holiday or back-to-school sales, to entice customers to buy for their lists.
- Limited Quantity Sales: To create urgency and boost purchases, use one-time emails to promote limited quantity sales or limited-time offers.
- VIP Sales Access: Send out one-time emails to consumers who have spent a specific amount, made a certain number of purchases, or been added to their lists, offering VIP access to exclusive discounts.
- Retargeting Campaigns: Re-engage clients who haven’t purchased in a while or who have dropped off your list by presenting a discount or special offer to encourage them back.
- Best-Selling Product Promotion: Use one-time emails to advertise your best-selling products and urge people who add them to their mailing lists to buy.
- Pre-Order Alerts: Use one-time emails to notify customers when a new product is available for pre-order, with special discounts or offers for early adopters.
- One Time Personalized Recommendations: Use one-time emails to deliver personalized product recommendations based on previous purchases or interests of customers, enticing them to make a purchase.
5 Best WooCommerce Email Campaign Plugins
Here are some of the best WooCommerce Email Campaign Plugins. These plugins offer a range of features to help you create effective email campaigns that drive sales and engage your customers.
MC Lists
You can use MC Lists one-shot email feature to send targeted email campaigns with special discount codes to increase sales.

It offers:
✅ Customizable Design: Tailor offers based on time, free shipping, price, and expiration date for each user, with automated deletion after expiration.
✅ Personalized Content and Define email content using placeholders such as {user_name}, {coupon_code}, and {expiry_date}.
✅ Targeted Campaigns that reach high-potential users with targeted campaigns.
✅ Comprehensive Reporting that aid you to analyze campaign results and improve future campaigns with detailed reports.
✅ Unsubscribe Option
Feature | MC Lists |
---|---|
New Product Launch Announcement | ✔️ |
Cross-Selling and Upselling | ✔️ |
One-Time Special Promotions | ✔️ |
Seasonal Sales Promotion | ✔️ |
Limited Quantity Sales | ✔️ |
VIP Sales Access | ✔️ |
Retargeting Campaigns | ✔️ |
Best-Selling Product Promotion | ✔️ |
Pre-Order Alerts | ✔️ |
One Time Personalized Recommendations | ✔️ |
- Additional Features
- Unlimited wishlists (better than others)
- Save for later button
- Price change notification button
- Back in stock notification button
- Advanced Abandoned cart and Recover cart abandonment
- Professional analytics
- Email automation
- Smart coupons
- Upsell and cross-sell
- Two responsive page layouts
- Pricing
MC Lists Starter: Free
MC Lists Pro: $79 – $499/year
Mailchimp
The Mailchimp WordPress plugin makes it simple to connect your WordPress site to your Mailchimp account.

You can use this integration to create and manage email lists, plan and send email campaigns, and measure performance all from your WordPress dashboard.
Feature | Mailchimp |
New Product Launch Announcement | ✔️ |
Cross-Selling and Upselling | ✔️ |
One-Time Special Promotions | ✔️ |
Seasonal Sales Promotion | ✔️ |
Limited Quantity Sales | ❌ |
VIP Sales Access | ✔️ |
Retargeting Campaigns | ✔️ |
Best-Selling Product Promotion | ✔️ |
Pre-Order Alerts | ✔️ |
One Time Personalized Recommendations | ✔️ |
- Additional Features
- Mobile App: Mailchimp features a mobile app that allows you to manage your campaigns while you’re on the road.
- Landing Pages: Mailchimp provides a landing page builder, which allows you to construct bespoke pages for your email campaigns.
- Social Media Integration: Mailchimp connects with social media networks such as Facebook and Instagram, allowing you to share your campaigns with a larger audience.
- Pricing
Free
Essentials: Free for 1 month then, starts at $13/month
Standard: Free for 1 month then, starts at $20/month
Premium: $350/month
Omnisend
The Omnisend WordPress plugin is another email marketing option that connects your WordPress site to your Omnisend account.

You can create and manage email lists, develop and send email campaigns, and measure your performance right from your WordPress dashboard with this integration.
Feature | Omnisend |
New Product Launch Announcement | ✔️ |
Cross-Selling and Upselling | ✔️ |
One-Time Special Promotions | ✔️ |
Seasonal Sales Promotion | ✔️ |
Limited Quantity Sales | ✔️ |
VIP Sales Access | ✔️ |
Retargeting Campaigns | ✔️ |
Best-Selling Product Promotion | ✔️ |
Pre-Order Alerts | ❌ |
One Time Personalized Recommendations | ❌ |
- Additional Features
- Product recommendations: Omnisend’s product recommendation tool uses machine learning algorithms to recommend products based on individual subscribers’ behavior and purchasing history.
- Automated workflows: Omnisend allows you to construct automated processes that trigger particular actions based on subscriber behavior. You can, for example, configure a workflow to send a follow-up email to subscribers who abandon their cart or a welcome series to new subscribers.
- Pricing
Free
Standard: $16/month
Pro: $59/month
AutomateWoo
The AutomateWoo plugin for WordPress is a wordpress email campaign plugin that enables you to develop automated processes and personalized email campaigns based on consumer behavior and actions on your site.

This plugin provides a comprehensive suite of automation tools for you to improve your customer engagement and drive sales.
Feature | AutomateWoo |
New Product Launch Announcement | ✔️ |
Cross-Selling and Upselling | ✔️ |
One-Time Special Promotions | ✔️ |
Seasonal Sales Promotion | ✔️ |
Limited Quantity Sales | ✔️ |
VIP Sales Access | ❌ |
Retargeting Campaigns | ✔️ |
Best-Selling Product Promotion | ✔️ |
Pre-Order Alerts | ❌ |
One Time Personalized Recommendations | ✔️ |
- Additional Features
- Loyalty Programs: AutomateWoo’s loyalty programme functionality can be used to reward consumers for repeat purchases or other behaviors like leaving reviews or referring friends.
- SMS Notifications: In addition to email notifications, AutomateWoo provides SMS notifications for order updates and other significant occurrences.
- Pricing
$9.92/month
Billed annually at $119
Klaviyo
Klaviyo is a wordpress email campaign plugin that helps you to generate targeted and personalized email campaigns based on consumer behavior and data.

You can use Klaviyo to track client behavior on your website, such as abandoned carts, product views, and purchases, and then utilize that information to send relevant and timely emails.
Feature | Klaviyo |
New Product Launch Announcement | ❌ |
Cross-Selling and Upselling | ❌ |
One-Time Special Promotions | ✔️ |
Seasonal Sales Promotion | ✔️ |
Limited Quantity Sales | ❌ |
VIP Sales Access | ✔️ |
Retargeting Campaigns | ✔️ |
Best-Selling Product Promotion | ✔️ |
Pre-Order Alerts | ✔️ |
One Time Personalized Recommendations | ✔️ |
- Additional Features
- Predictive analytics: Klaviyo analyzes consumer data and predicts future behavior, such as the possibility of making a purchase or churning. This will assist you in making data-driven decisions and optimizing your marketing initiatives.
- SMS marketing: In addition to email marketing, Klaviyo supports SMS marketing. You can SMS special deals, promotions, or crucial information to your subscribers.
- Pricing
Free
Email: Starting at $45/month
Email and SMS: Starting at $60/month
Conclusion: What Is The Best WooCommerce Email Campaign plugin?
Finally, email marketing is a vital component of every e-commerce marketing strategy. You may enhance customer engagement and revenues by delivering targeted and personalized emails to your consumers.
In this article, we’ve outlined the 5 best WooCommerce email campaign plugins that can help you achieve your email marketing goals.
Metric | MC Lists | Mailchimp | Omnisend | AutomateWoo | Klaviyo |
New Product Launch Announcement | ✔️ | ✔️ | ✔️ | ✔️ | ❌ |
Cross-Selling and Upselling | ✔️ | ✔️ | ✔️ | ✔️ | ❌ |
One-Time Special Promotions | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
Seasonal Sales Promotion | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
Limited Quantity Sales | ✔️ | ❌ | ✔️ | ✔️ | ❌ |
VIP Sales Access | ✔️ | ✔️ | ✔️ | ❌ | ✔️ |
Retargeting Campaigns | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
Best-Selling Product Promotion | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
Pre-Order Alerts | ✔️ | ✔️ | ❌ | ❌ | ✔️ |
One Time Personalized Recommendations | ✔️ | ✔️ | ❌ | ✔️ | ✔️ |
Pricing | Free, Pro: $79 – $499/year | Free Essentials $13/month Standard: $20/month Premium: $350/month | Free Standard: $16/month Pro: $59/month | $9.92/month Billed annually at $119 | Free Email: $45/month Email and SMS: $60/month |
As seen in the table, the Mc Lists plugin outperforms the other plugins and is picked as the best WooCommerce Email Campaign plugin.
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