In the world of email marketing, Mailchimp is a popular choice for businesses and individuals alike.Mailchimp has become a go-to tool for creating and managing email campaigns because of its user-friendly interface and robust functionality. When it comes to integrating Mailchimp with WordPress, there are a variety of plugins available that can make the process even easier. In this article, we’ll look at the six top Mailchimp Plugins for WordPress in 2023. These WordPress Mailchimp Plugins will let you automate your email campaigns, add signup forms to your website, and measure your results.
Mailchimp Main Features
Mailchimp is a popular email marketing platform that allows businesses to create email lists, send, and track email campaigns. Some of its main features include:
- Email Campaigns: Mailchimp offers a drag-and-drop email editor to create beautiful, professional-looking emails. It also provides customizable templates for different types of campaigns, such as newsletters, product promotions, and event invitations.
- Email Automation: Businesses can automate their email campaigns based on specific triggers, such as sign-ups, purchases, or abandoned carts. This feature saves time and ensures that the right message is delivered to the right audience at the right time.
- Audience Management: Mailchimp allows businesses to manage their email list, segment subscribers based on specific criteria, and personalize their messages. It also provides tools to grow the email list, such as landing pages, pop-up forms, and social media ads.
- Reporting and Analytics: Mailchimp provides detailed reports on email campaigns’ performance, such as open rates, click-through rates, and revenue generated. It also offers insights into subscribers’ behavior, such as their engagement, preferences, and demographics.
- Integrations: Mailchimp integrates with many other tools and platforms, such as e-commerce platforms, CRMs, social media, and web analytics. This feature allows businesses to streamline their workflow and automate their marketing activities.
6 Best Mailchimp Plugins for WordPress
Now let’s introduce the 6 Best Mailchimp Plugins for WordPress and check them using the 5 mentioned features.
MC Lists
MC Lists plugin is an effective solution for integrating email marketing with your WordPress website. It has a number of tools that will assist you in creating and managing effective email campaigns, tracking user activity, and improving your entire email marketing strategy.

This plugin can help you engage with your audience and expand your business whether you run an e-commerce site or a blog.
Feature | Mailchimp for WordPress |
Email Campaigns | ✔️ |
Email Automation | ✔️ |
Audience Management | ✔️ |
Reporting and Analytics | ✔️ |
Integrations | ✔️ |
Additional Features
The features of this plugin include:
- Customizable Email Templates: You may change the design and branding of your signup forms to match the appearance and feel of your website.
- User Tracking: Tracking user activity and behavior on your site can assist you in creating more targeted email marketing.
- Segmentation: You can divide your email list into segments depending on subscriber behavior and interests, allowing you to generate more targeted email campaigns.
- A/B testing: You can test various versions of your email campaigns to discover which one performs best and so improve your overall email marketing approach.
- GDPR compliance: The plugin is GDPR compliant and includes features such as double opt-in and data protection to protect the data of your subscribers.
- Customer service: The Mailchimp for WordPress plugin provides great customer service via its knowledge base, community forum, and email assistance.
Pricing
Free
Premium: $79/ year
OptinMonster
OptinMonster is a strong WordPress lead generation plugin that assists you in converting website visitors into subscribers and clients. With its drag-and-drop builder, you can quickly create beautiful and high-converting opt-in forms, pop ups, slide-ins, and other types of campaigns.

Overall, OptinMonster is one of the best Mailchimp Plugins for WordPress and it is an excellent tool for bloggers, marketers, and online businesses looking to expand their email list, improve revenues, and increase website engagement.
Feature | OptinMonster |
---|---|
Email Campaigns | ✔️ |
Email Automation | ✔️ |
Audience Management | ✔️ |
Reporting and Analytics | ✔️ |
Integrations | ✔️ |
Additional Features
The features of this plugin include:
- Drag-and-drop builder: Use this tool to create bespoke opt-in forms and campaigns without any coding knowledge.
- Various campaign types: Choose from popups, slide-ins, floating bars, and other options.
- Options for targeting: Display personalized messages to different segments of your audience based on their activity, location, device, and other criteria.
- Advanced triggers: Exit-intent, scroll-depth, time-delay, and other triggers can be used to capture visitors’ attention at the perfect time.
- A/B testing: Compare the performance of different versions of your advertising.
- Mobile-friendly: All campaigns are mobile-responsive and mobile-optimized.
Pricing
Basic: $9/mo
Plus: $19/mo
Pro: $29/mo
Growth: $49/mo
WPForms
WPForms is a WordPress plugin that lets you build sophisticated, customized forms for your website. It has drag-and-drop capability, which makes it simple to create contact forms, survey forms, payment forms, and other types of forms without knowing any coding.

Additionally, the plugin includes pre-built form templates as well as integration with popular email marketing services and payment gateways.
Feature | WPForms |
Email Campaigns | ✔️ |
Email Automation | ✔️ |
Audience Management | ✔️ |
Reporting and Analytics | ✔️ |
Integrations | ✔️ |
Additional Features
Some of the key features of WPForms include:
- Drag and drop form builder: With this tool, users may create complex forms by simply dragging and dropping different form fields into the design.
- Customizable templates: WPForms provides pre-built templates that you can modify to meet their own requirements.
- Conditional logic: Conditional logic allows you to construct dynamic forms that vary dependent on the user’s responses.
- Multi-page forms: For lengthier, more sophisticated forms, WPForms offers multi-page forms.
- User registration and login: To authenticate site visitors, you can create user registration forms, login forms, and password reset forms.
- GDPR and Compliance: The plugin is entirely GDPR compliant, ensuring that forms are legally compliant.
- Spam protection: To combat spam submissions, WPForms includes robust security tools such as CAPTCHA, Honeypot, and Google Recaptcha.
Pricing
Basic: $49.50/ year
Plus: $99.50/ year
Pro: $199.50/ year
Elite: $299.50/ year
Gravity Forms
Gravity Forms is a popular wordpress mailchimp plugin that allows you to construct forms for a number of reasons, including contact forms, surveys, and quizzes. It includes a simple form editor with a variety of field types that may be adjusted to meet unique requirements.

Gravity Forms also includes a spam filter to prevent unsolicited submissions.
Feature | Gravity Forms |
Email Campaigns | ❌ |
Email Automation | ❌ |
Audience Management | ❌ |
Reporting and Analytics | ✔️ |
Integrations | ✔️ |
Additional Features
Some of its top features include:
- Drag-and-Drop Builder: The plugin has an intuitive drag-and-drop builder that allows you to easily design your forms.
- Conditional logic is supported by Gravity Forms, which allows you to construct dynamic forms that modify dependent on user input or other circumstances.
- Multi-Page Forms: Using Page Breaks, you may design multi-page forms, which can help to reduce form abandonment.
- Notification system: The plugin has a robust notification system that notifies you of form submissions by emails, SMS, and other means.
- User input constraints: Field settings can be used to limit user input such as the minimum and maximum quantity of characters, numbers, dates, file sizes, passwords, and so on.
- Security features: Gravity Forms has built-in anti-spam protection, and the plugin creators keep it secure by frequently updating it.
Pricing
Basic License: $59
Pro License: $159
Elite License: $259
Ninja Forms
Ninja Forms is a WordPress plugin that enables you to design and manage forms on your website without any coding skills. Ninja Forms makes it simple to modify your forms with a drag-and-drop interface and over 40 form fields to pick from.

Overall, Ninja Forms is a great wordpress mailchimp plugin for anyone who wants to add forms to their WordPress site.
Feature | Ninja Forms |
Email Campaigns | ✔️ |
Email Automation | ✔️ |
Audience Management | ❌ |
Reporting and Analytics | ❌ |
Integrations | ✔️ |
Additional Features
Here are some of its key features:
- Drag-and-drop form builder: You can easily create forms using a visual drag-and-drop interface.
- Accessibility and compatibility: The plugin is built with accessibility in mind and is compatible with various browsers, devices, and WordPress themes.
- Pre-built templates: You have access to a range of pre-built templates that you can use to quickly create forms.
- Conditional logic: Ninja Forms supports conditional logic, which enables you to show or hide form fields based on user input.
- File uploads: You can allow website visitors to upload files directly through the form.
- Spam protection: CAPTCHA and honeypot fields are included in the plugin as basic spam protection methods.
Pricing
PERSONAL: $49/year
SMALL BUSINESS: $99/year
WEB DESIGN & DEV: $199/year
AGENCY: $299/year
Bloom
The “Bloom plugin” wordpress mailchimp plugin most likely refers to Elegant Themes’ Bloom Email Opt-In Plugin, which is used to create opt-in forms and popups on WordPress websites to help increase email lists.

The plugin has a number of customization options and works with a number of email marketing services.
Feature | Bloom |
Email Campaigns | ✔️ |
Email Automation | ❌ |
Audience Management | ✔️ |
Reporting and Analytics | ✔️ |
Integrations | ✔️ |
Additional Features
Here are some of the most common features:
- Email Opt-in Forms: Bloom allows you to construct many types of email opt-in forms for your website, such as pop-ups, fly-ins, inline forms, and widget spaces.
- Customization: You can change the design and layout of the opt-in forms to match the theme of your website.
- Bloom offers several targeting and trigger settings, such as showing the opt-in form after a specified period of time, when the user scrolls down the page or clicks on a button, and more.
- Split Testing: You can test different versions of your opt-in forms to see which one performs best.
Pricing
YEARLY ACCESS: $89/Year
LIFETIME ACCESS: $249
Conclusion: What Is The Best WordPress Mailchimp Plugin?
Finally, on the WordPress platform, there are numerous wordpress mailchimp plugins, each with its unique set of capabilities and benefits. When it comes to selecting the ideal plugin for your website, it ultimately boils down to your specific needs and tastes.
Metric | MC Lists | OptinMonster | WPForms | Gravity Forms | Ninja Forms | Bloom |
Email Campaigns | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ |
Email Automation | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ❌ |
Audience Management | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ |
Reporting and Analytics | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ |
Integrations | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
Pricing | Free Premium: $79/ Year | Basic: $9/mo Plus: $19/mo Pro: $29/mo Growth: $49/mo | Basic: $49.50/ year Plus: $99.50/ year Pro: $199.50/ year Elite: $299.50/ year | Basic License: $59 Pro License: $159 Elite License: $259 | PERSONAL: $49/year SMALL BUSINESS: $99/year WEB DESIGN & DEV: $199/year AGENCY: $299/year | YEARLY ACCESS: $89/Year LIFETIME ACCESS: $249 |
As you can see, there was a close competition between the Mailchimp Plugins for WordPress that introduced in this post and the 3 plugins MC Lists, OptinMonster and WPForms had all the features, but considering the price factor, the MC List plugin takes the first place.
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