Improve User Experience in WooCommerce

Improve User Experience in WooCommerce

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Imagine having a car with a stunning design but lacking a proper engine system. What you have looks pretty, but it doesn’t consider how you want to use the product. This is like when your website doesn’t engage users, and you need to improve the User Experience.

I believe you should answer 3 “How to” questions to create a remembering User experience for your website:

  • How to Describe User Experience
  • How to Improve User Experience
  • How to Measure User Experience

 

So, without any further ado, let’s get started.

 

How to Describe User Experience

Before discussing different ways to improve user experience, we should figure out what we are dealing with. So, I want to talk about what you may consider your UX design.

 

✅ What is Important in User Experience?

To answer this question, I should define user experience goals first. But honestly, there’s no commonly accepted definition for user experience. But experts believe your UX design should aim at these below items.

  • Taking the user into account
  • Solving problems through empathy
  • Improving how useful, easy, and addictive it is to use a website
  • Generating positive emotions
  • Deeply understanding the user’s needs and objectives.

 

✅ What Makes a Good Website User Experience?

User experience ensures that users find value in what you provide to them. To create a valuable User experience, your information must have these qualities.

 

🔸 Useful

Your content should be original and satisfy customers’ needs. H&M is a great example. On this website, the user is guided through a very well-designed experience. Any user can get as much info and pictures about clothes as they need without any difficulty.

Clothing store User Experience
Screenshot of H&M Clothing Store User Experience

 

🔸 Findable

Your website content should be navigable and easy to find. The Yelp search filter is known for its exceptional findability. It uses your location to provide a combination of reviews and helpful filters, guiding the user to the perfect destination. It seems perfect to me!

Using search filters to improve User Experience
Screenshot of Yelp Website Using Search Filters to Improve User Experience

 

🔸 Credible

Users must trust and believe what you tell them. Testimonials become handy in this case. The Segment is a successful example. Their homepage contains different parts, such as their services and offers. But right before the CTA, Boom! They show comments from their clients, IBM and Meredith leaders. I mean, this is a knock-out punch!

Using testimonials to improve User Experience
Screenshot of Segment Website Using Testimonials to Improve User Experience

 

🔸 Flexible

Your website must be easy-to-use. Reduce the steps as much as possible to let users find what they want without any friction. ETQ website reduces the number of categories using a navigation bar at the top of the screen. This provides a comfortable design that helps the customers focus on what they want.

Using navigation to improve User Experience
Screenshot of ETQ Website Using Navigation to Improve User Experience

Now that you know what you are dealing with, I want to share some ideas to improve the user experience of your WooCommerce store.

 

 

How to Improve User Experience in WooCommerce

Thanks to WooCommerce plugins and features, you have thousands of choices to try in your website UX design. But I want to gather them into three main categories and discuss them separately. Let me begin with product pages, an important one.

 

✅ Product Page Improvement

Your product page is where your customers finally decide to either buy your product or leave your store. So customers won’t get to checkout or landing pages unless you create compelling product pages.

These are some tips to do on product pages to improve user experience.

 

🔸 Use effective CTA buttons.

Your add-to-cart button should be impossible to miss without clashing with your user experience design. Here are some ideas for the CTA button.

  • Use words focused specifically on the actions you want customers to complete. “Buy now,” “sign up,” and “register” fall within this category.
  • Add supporting text nearby. Additional details like “30 days free” or “no credit card needed” can give people the push they need.
  • Try first-person speech. Studies show that “start my membership” may convert better than “start your membership.”

 

🔸 Optimize Images

When it comes to image optimization, people think of lowering the size or scaling the dimensions. But more practices should be done to improve user experience.

  • Include a product image that indicates how large or small the product may be.
  • Provide all necessary viewing angles.
  • Show the customer a product image for each color or style you offer.
  • Use high-resolution product images to enable a way to zoom in on any part of the product.
  • Always position your product against a white background in the main photo.
  • Create infographics of the most important information about your product. It should include key features, materials, dimensions, and important claims.

 

🔸 Add videos and GIFs

Product visuals aren’t just limited to photography. GIFs and videos also help your customers make more informed decisions.

 

✅ Offers Improvement

I like a shirt and add it to the cart. You offered me a pair of jeans based on that shirt. I like the jean and add them to the cart too. A simple but highly effective process.
If you pay attention to the offers and understand what customers like, you can easily make a pleasant shopping experience for them. You can improve the user experience for offers in two ways.

 

🔸 Use upsell and cross-sell

As you know, upselling is an upgrade to the existing purchase, while cross-selling is an additional purchase. But how can these offers improve user experience?

I suggest using these two plugins to automate the offering process.

 

▪️ Recommendation Engine
Recommendation Engine WooCommerce plugin
Screenshot of Recommendation Engine WooCommerce plugin on WooCommerce Website

You may have faced recommendations like “Because you watched” or “Because you added to your list” on Netflix. This plugin lets you set the same style of product suggestions on WooCommerce.

  • Related Products By View: Products that customers also viewed
  • Related Products by Purchase History: Products are often purchased by the same users
  • Products Purchased Together: Products are frequently purchased at the same time and in the same order.

 

A single site license of the plugin will cost you $79.

 

▪️ Product Recommendations
Product Recommendations WooCommerce plugin
Screenshot of Product Recommendations WooCommerce plugin on WooCommerce Website

A plugin by WooCommerce developers. It enables you to create personalized customer recommendations based on their specific behaviors and interaction patterns.

You can place recommendations at more than 20 locations on your website:

  • Main shop page
  • Products category or tag pages
  • Individual product pages
  • Cart and checkout pages
  • Thank You (order-received) and order-pay pages

 

The plugin costs $79.

 

 

🔸 Enable wishlists

Offering wishlists effectively reduces shopping cart abandonment and fulfills sales from customers who showed intent but didn’t purchase. But how do they improve user experience?

  • Wishlists give customers an effortless way to remind themselves of their favorite product.
  • Wishlists act as reminders for customers to purchase things they will need in the future.
  • Customers can share wishlists with their loved ones and close friends for Christmas, birthdays, and other special occasions to show what they desire.

 

I know two plugins that will help you with building a better experience through wishlists.

 

YITH Wishlist
YITH WooCommerce Wishlist plugin
Screenshot of YITH WooCommerce Wishlist plugin on Yithemes Website

Ask for any WooCommerce marketing plugin, and YITH will be there for you! Their wishlist plugin, with its easy-to-use interface, is a great hack to improve user experience. Here is what the plugin can do:

  • Allow your customers to create multiple wishlists
  • Monitor your customers’ wishlists and the popular products
  • Send promotional emails for products in wishlists to push customers to buy
  • Allow your customers to ask for an estimate directly from their wishlist page
  • Let users buy the product right from the wishlist page

 

Also, the plugin lets your customers download the wishlist content as a .pdf file or share the wishlist on their social networks. You need to pay $95 for the premium version. Not too much for all these features!

 

TI Wishlist
TI WooCommerce Wishlist plugin
Screenshot of TI WooCommerce Wishlist plugin on TI Website

With over 100k installs and immediate updates, TI Wishlist has recently become a popular plugin among WooCommerce owners. Fortunately, you’ll have basic features like Customizable wishlist table columns, an “Add to wishlist” button, and a social-share option for free.

However, the premium version gives you amazing features:

  • Multi wishlists per user
  • Product analytics for admin
  • Promotional emails
  • Additional shortcodes and widgets
  • Following wishlist feature

 

The premium version costs $79 with a money-back guarantee for two weeks.

 

 

✅ Shopping Process Improvement

What is the shopping process? Almost every single element of your website is a part of the shopping experience. But I want to discriminate between the browsing process and the time when customers decide to buy.

What can you do to improve the user experience here? Focus on gaining trust and removing friction. Let’s see what we have below.

 

🔸 Enhance Website Speed

Near %50 of consumers will abandon a page that takes three or more seconds. But you may have loyal customers that will wait for more to visit your products. It could be true. And they will come back if they face errors or low speed. WRONG!

You can find different professional tips to improve website speed with a simple google search. But I want to mention simple practices you can easily apply to your website.

 

▪️Reduce or update plugins

Check out all the plugins and define why did you install them? Your new plugins may cover the old ones, and you could eliminate them.

Besides, plugins with outdated software or poor design also can contribute to slow website loading. You can deactivate each plugin and run a Google PageSpeed test to compare the results. If a plugin is slow, update or replace it.

 

▪️Optimize your images

Images always use more traffic, and optimization will greatly affect website speed.

  • Use JPEGs for photos or images with lots of colors, PNGs when you need transparent images, and GIFs for animated images.
  • Compress images with built-in image compression features on image editing tools or a web tool like TinyPNG or JPEGmini.
  • Choose a default dimension for product images and resize them using image editing software on your computer.

 

▪️Do not use web fonts.

Web fonts are popular, but they have a negative effect on website speed. Use modern formats WOFF2 and include only those character sets and styles that are used on the site.

 

▪️Compress files with GZIP

GZIP compresses the files before sending them to the users’ browsers. You can implement GZIP on your website by adding some lines of code. Or simply use GZIP from the GNU project.

 

🔸 Make the checkout process easy.

What are the most common reasons for shopping cart abandonment? Invesp answers. This means a little mistake in the checkout costs you a lot.

How do we avoid these checkout experience missteps? I have some ideas. But you need to add a checkout plugin like Checkout Field Editor or Bolt Checkout to your WooCommerce store to execute them.

 

▪️Make “Guest Checkout” the Most Prominent Option

On the account-selection step, set guest checkout in the upper-left option on the desktop and the top option on mobile.

 

▪️Use “Delivery Date” Instead of “Delivery Speed”

Displaying “2 Business Days” forces users to research, calculate, and guess. Provide a delivery date or a date range.

 

▪️Autoformat Spaces in the “Credit Card Number” Field

Use an input mask for the card number for the appropriate card type after it’s been autodetected.

 

▪️Allow Users to Edit Data Directly at the Review Step

Users should be allowed to edit data via inline form fields or page overlays at the review step.

 

▪️Mark Both Required and Optional Fields Explicitly

It’s best to be explicit and mark both required and optional fields in forms to ensure no confusion.

 

Now we are going to figure out how to evaluate our UX design.

 

 

How to Measure User Experience

When measuring a factor in digital marketing, there are certain KPIs to focus on. But user experience is different. It consists of several parameters that need to be tracked. However, some metrics become handy in this situation.

 

✅ Task Success Rate

This metric looks at how successful users are with certain tasks. For example, if the task is registered on the website and 8 out of 10 visitors completed it, TSR would be:

TSR = 8/10 = 0.8 × 100 = 80%

 

✅ Average Time on Task

The length of time users spends on an activity can be crucial to measuring its success or failure. Assume these numbers are how much time 8 people spend on registering.

32, 60, 46, 73, 29, 38, 53, 25 seconds
ATOT = (32+60+ … +25)/8 = 44.5 seconds

 

✅ User Error Rate

The metric lets you know how often users have tried but failed to complete a task. If that 10 visitors had 2 mistakes on registration forms totally:

UER = 2/10 = 0.2 × 100 = 20%

 

✅ Customer Satisfaction (CSAT)

This metric is a little different. This time, the score is calculated by directly asking users about their overall experience. The score ranges from 0 to 100, where 100 represents maximum customer satisfaction.

CSAT: [(Number of satisfied customers) / (Number of respondents)] x 100

 

These numbers will give you a better status of how is your UX design working and where you need to improve user experience.

 

 

Final Words

UX, as the name goes, is all about User Experience. And a good experience is created only when your website data feels useful to the user. But remember, UX design is not all. Also, observe UI, SEO, and marketing funnels.

We would like to hear how you will start putting our tips into place to improve user experience, or maybe you would like to share your ideas. Let us know by leaving a comment.

 

Saeed Threes
I love WordPress, its plugins, and building a free world with this tool. That is why I would like to share my experiences in this wonderful world with you. You can do anything with WordPress without any hassle.
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Saeed Threes
I love WordPress, its plugins, and building a free world with this tool. That is why I would like to share my experiences in this wonderful world with you. You can do anything with WordPress without any hassle.
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