woocommerce social media marketing

WooCommerce Social Media Marketing: 5 Important Ways

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Only wrote the word “Share” on the WooCommerce product page and expecting social media shares from your audience?
Well, this isn’t how WooCommerce Social Media Marketing works. It would help if you created an incentive for users to share your products with others. Here are five ways to do this.

  1. Enable the Social Login/Share Button
  2. Add Customer’s Content to your Website
  3. Create Giveaway Programs for Social Media Shares
  4. Include Loyalty Rewards for Social Media Shares
  5. Ask Customers to Share Post-Purchase Experiences

1) Enable Social Share or Login Button

When users decide to share, they should be able to log in to their account immediately from your site. This will lead to a great first impression and a better comment on your products on social media.

 

✅ How to include social media icons on WooCommerce

Basically, adding share icons on WooCommerce is just using HTML codes to display a button. However, coding needs too much effort, but social media shares plugins made it easier.
The following plugins are the most favorite in the WordPress plugins directory.

 

WooCommerce Social Media Marketing WordPress Plugins
Screenshot of Search Results of “Share Button” on WordPress Repository

 

✅Best Placement for Social Media Icons

There are three main spots you can place the social media shares button.

 

🔸Footer

Users will often scroll to the bottom of your site when they are looking for social media icons. So this is the most common location.

 

🔸Header

Over half of the users may share content after reading the page title. Putting the share buttons at the top of your page will attract the eye of site visitors first.

 

🔸Sidebar

The floating social media icon bar has been popular recently. The sidebar always stays in the screen’s visible area as visitors scroll the page. This option works better for blog posts.

 

 

2) Add User Generated Content to Your Website

Anything users publish about your business on websites, or social media is user-generated content (UGC). Using UGC, your customers become your advertisers, and sometimes they can creatively introduce your product or service to others.

 

✅ Effects of UGC on your website

The most obvious advantage of UGC is that your brand does not pay to create content. But there is more than that. Below, we have listed the three main advantages of user content for your website.

🔸Original content creation

🔸Time on site increase

🔸Conversion rate improvement

 

 

✅ How to feature Customer Content on Your Website

If we ask you how many types of content there are on the internet, you’ll probably need both your hands and fingers to count. But photos, videos, and tweets are more common. Let’s see how to put each of these contents on your website.

 

🔸Instagram photos

You can create a separate gallery for customers’ images like Sigma Beauty did on its site.

 

Sigma Beauty social media gallery
Screenshot of Social Media Gallery from Sigma Beauty Website

 

Or put each photo in Instagram’s original template as the picture below.

Using the Instagram original template on WooCommerce for social media shares
Screenshot of Instagram Original Template on WooCommerce for Social Media Shares

 

🔸Instagram / TikTok / Youtube videos

You can use each social media template to share users’ videos too. WordPress enables you to copy the HTML link for any video and place the original content on your website. However, if you want more videos shown in less space, you should use plugins like Envira Gallery Plugin for WordPress to organize content.

 

🔸Tweets

Fortunately, most tweets only contain text. So with a simple copy and paste and adding the tweet link, you can feature user comments on your website. But some people use photos or videos with text. For these tweets, you have two options.
You can just take screenshots from each tweet and add them to your website. Or use plugins to add twitter templates to get the best result.

 

 

Using the Twitter original template on WooCommerce for social media shares
Screenshot of Twitter Original Template on WooCommerce for Social Media Shares

 

 

3) Create giveaway programs for social media shares

Everyone loves free stuff, and product giveaways are always a successful marketing strategy. But giveaway strategies of most businesses are similar and no longer attractive to people. You need to come up with new ideas for promoting your giveaway program.

 

✅ Ideas to promote your giveaway plan

Here are some social media marketing ideas for promoting the giveaway plan on WooCommerce. You should perform the same or similar ideas based on your business.

 

🔸Find attractive templates for giveaway landing page

ShortStack is a library of successful templates you can use to find the best giveaway landing page options for your WooCommerce store.

 

Shortstack landing page template library
Screenshot of Landing Page Template Library from Shortstack Website

 

🔸Use social media just to boost giveaway plan reach

With the random changes to social media algorithms and useful WooCommerce plugins, hosting your giveaway plan on your website makes more sense. However, you can use social media to boost its reach. This way, the success of your giveaway plan is not dependent on another platform.

 

🔸Limit the promotion time

You can create urgency with users by restricting the giveaway promotion time. This sense gets them to do what you want faster. Visual elements like countdown timers or expiring offers on your landing page induce users to share your products quickly.

 

✅ Best giveaway items

Now the fun part. The giveaway prize you provide for users is a critical part of your plan’s success. Let’s look at the best items you can use as giveaways.

 

🔸Free products

Your customers are interested in your products. Your products are also readily available. So why not do the easiest thing and consider your products as gifts?

 

🔸Branded items

Try to choose products that are involved in the daily lives of customers. Mugs, shirts, bags, and pens always make an impact.

 

🔸Coupons and gift cards

Discounts are a win-win offer. You sell your product, and the customer feels good about receiving a reward. You can also partner with other businesses to donate collaborative gift cards.

 

 

4) Include loyalty rewards for social media shares

Aren’t you happy if you get rewarded for a small job? This is the logic of loyalty programs. Social media shares rewards won’t cost you a lot, but the result they bring is notable.

 

✅ Which loyalty program should you pick?

There are many strategies for loyalty, but social media shares can’t be applied to all of them. Two factors are important to the success of a WooCommerce loyalty program in social media marketing: rewards and enjoyment, leading us to the following three plans.

 

🔸Reward-based

This program rewards customers based on defined activities. Shopping is the easiest activity that includes points. But you can add tasks like referring a friend, writing a product review, and social media shares.

 

🔸Level-based

The base of this program is to divide customers in proportion to loyalty level. You can increase the customer level for the number of product shares or produce UGC on different social media platforms.

 

✅ Social media shares reward plugins for WooCommerce

Obviously, managing each customer’s status and activity is not manually possible. So you can use loyalty plugins to let WooCommerce do it for you.

 

🔸Social Boost

Social boost WooCommerce plugin
Screenshot of Social Boost Plugin on WordPress Repository

 

As its name shows, social boost is designed for social media management. By enabling to grow email lists, run social media contests and increase referrals, this plugin is a good choice for gamification.

 

🔸Points and Rewards for WooCommerce

The plugin offers points on signup, referrals, purchase, and social media shares to engage customers. You can create a membership program to reward loyal customers with exclusive offers and manually update the level of your customers.

 

 

5) Ask customers to share post-purchase experiences

People’s comments spread faster. But how to motivate customers to write about our products? We have some social media marketing tricks.
To encourage more UGC, you can use accessible channels to ask customers and offer motives that get them to share their experiences.

 

✅ Channels

When customers complete their purchases from your store, it means they trust you. So this is the best opportunity to use this trust and ask them to introduce your product to others. There are two communication channels proven to have good results.

 

🔸Confirmation pages

You can put the social share button after the final purchase with phrases like “Tell your friends” or “Let’s make our family bigger.”

 

🔸Email

Your WooCommerce store is full of customers’ email addresses. Use these emails to ask for feedback and offer incentives we will show next.

 

✅ Motives

Now that we know communication channels, we need to find out how to persuade customers to share their comments on social media.

 

🔸Include rewards

You need to know what your customers are looking for. Discounts, free shipping, and gift cards are usually enough motivation to publish a post on social media. It would be great if you could personalize these rewards based on each customer’s interests.

 

🔸Offer a value

Sometimes you have to go beyond money and show that you are doing a valuable activity for every new customer to your store, like what Leesa does for children in poverty. Remember that promoting value is easier than a product.

Leesa donation program
Screenshot of a Donation Program on Leesa Website

 

🔸Dive into emotions

If you own a new business, you must show how much customers can affect your growth by introducing your products to others. Tell customers that they are the first supporters of your business, and you will never forget them.

 

 

Which social media fits your business?

The table below lists the most popular social platforms with their features. Find the most suitable option based on your business context and follow us.

 

PlatformEnabled MediaSuitable for
InstagramPhoto/ VideoEvery business
TwitterText/ Photo/ VideoRetail/ Services 
YouTubeVideoRetail/ Online Education
TikTokVideoRetail/ DIY store/ Services
LinkedInText/ Photo/ Video/ FileProfessional Affairs/ Services
Pinterest Photo/ Video/ InfographicDIY store/ Retail

 

Conclusion

You can use customers’ personal information for exclusive offers. For example, on customers’ birthdays, you can ask them to create a Wishlist and share it on social media. Either social media shares or wishlist plugins could become handy in this situation.
Customers feel important to your business when they see your greeting and their loyalty increases. On the other hand, when they share this list with their friends, several potential customers will be added to your store. They will remember you as a trusted brand even if they do not buy from you.

 

Saeed Threes
I love WordPress, its plugins, and building a free world with this tool. That is why I would like to share my experiences in this wonderful world with you. You can do anything with WordPress without any hassle.
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Saeed Threes
I love WordPress, its plugins, and building a free world with this tool. That is why I would like to share my experiences in this wonderful world with you. You can do anything with WordPress without any hassle.
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