Only wrote the word “Share” on the WooCommerce product page and expecting social media shares from your audience?
Well, this isn’t how WooCommerce Social Media Marketing works. It would help if you created an incentive for users to share your products with others. Here are five ways to do this.
- Enable the Social Login/Share Button
- Add Customer’s Content to your Website
- Create Giveaway Programs for Social Media Shares
- Include Loyalty Rewards for Social Media Shares
- Ask Customers to Share Post-Purchase Experiences
1) Enable Social Share or Login Button
When users decide to share, they should be able to log in to their account immediately from your site. This will lead to a great first impression and a better comment on your products on social media.
✅ How to include social media icons on WooCommerce
Basically, adding share icons on WooCommerce is just using HTML codes to display a button. However, coding needs too much effort, but social media shares plugins made it easier.
The following plugins are the most favorite in the WordPress plugins directory.
✅Best Placement for Social Media Icons
There are three main spots you can place the social media shares button.
Users will often scroll to the bottom of your site when they are looking for social media icons. So this is the most common location.
Over half of the users may share content after reading the page title. Putting the share buttons at the top of your page will attract the eye of site visitors first.
The floating social media icon bar has been popular recently. The sidebar always stays in the screen’s visible area as visitors scroll the page. This option works better for blog posts.
2) Add User Generated Content to Your Website
Anything users publish about your business on websites, or social media is user-generated content (UGC). Using UGC, your customers become your advertisers, and sometimes they can creatively introduce your product or service to others.
✅ Effects of UGC on your website
The most obvious advantage of UGC is that your brand does not pay to create content. But there is more than that. Below, we have listed the three main advantages of user content for your website.
🔸Original content creation
🔸Time on site increase
🔸Conversion rate improvement
✅ How to feature Customer Content on Your Website
If we ask you how many types of content there are on the internet, you’ll probably need both your hands and fingers to count. But photos, videos, and tweets are more common. Let’s see how to put each of these contents on your website.
You can create a separate gallery for customers’ images like Sigma Beauty did on its site.
Or put each photo in Instagram’s original template as the picture below.
🔸Instagram / TikTok / Youtube videos
You can use each social media template to share users’ videos too. WordPress enables you to copy the HTML link for any video and place the original content on your website. However, if you want more videos shown in less space, you should use plugins like Envira Gallery Plugin for WordPress to organize content.
Fortunately, most tweets only contain text. So with a simple copy and paste and adding the tweet link, you can feature user comments on your website. But some people use photos or videos with text. For these tweets, you have two options.
You can just take screenshots from each tweet and add them to your website. Or use plugins to add twitter templates to get the best result.
3) Create giveaway programs for social media shares
Everyone loves free stuff, and product giveaways are always a successful marketing strategy. But giveaway strategies of most businesses are similar and no longer attractive to people. You need to come up with new ideas for promoting your giveaway program.
✅ Ideas to promote your giveaway plan
Here are some social media marketing ideas for promoting the giveaway plan on WooCommerce. You should perform the same or similar ideas based on your business.
🔸Find attractive templates for giveaway landing page
ShortStack is a library of successful templates you can use to find the best giveaway landing page options for your WooCommerce store.
🔸Use social media just to boost giveaway plan reach
With the random changes to social media algorithms and useful WooCommerce plugins, hosting your giveaway plan on your website makes more sense. However, you can use social media to boost its reach. This way, the success of your giveaway plan is not dependent on another platform.
🔸Limit the promotion time
You can create urgency with users by restricting the giveaway promotion time. This sense gets them to do what you want faster. Visual elements like countdown timers or expiring offers on your landing page induce users to share your products quickly.
✅ Best giveaway items
Now the fun part. The giveaway prize you provide for users is a critical part of your plan’s success. Let’s look at the best items you can use as giveaways.
Your customers are interested in your products. Your products are also readily available. So why not do the easiest thing and consider your products as gifts?
Try to choose products that are involved in the daily lives of customers. Mugs, shirts, bags, and pens always make an impact.
🔸Coupons and gift cards
Discounts are a win-win offer. You sell your product, and the customer feels good about receiving a reward. You can also partner with other businesses to donate collaborative gift cards.
4) Include loyalty rewards for social media shares
Aren’t you happy if you get rewarded for a small job? This is the logic of loyalty programs. Social media shares rewards won’t cost you a lot, but the result they bring is notable.
✅ Which loyalty program should you pick?
There are many strategies for loyalty, but social media shares can’t be applied to all of them. Two factors are important to the success of a WooCommerce loyalty program in social media marketing: rewards and enjoyment, leading us to the following three plans.
This program rewards customers based on defined activities. Shopping is the easiest activity that includes points. But you can add tasks like referring a friend, writing a product review, and social media shares.
The base of this program is to divide customers in proportion to loyalty level. You can increase the customer level for the number of product shares or produce UGC on different social media platforms.
✅ Social media shares reward plugins for WooCommerce
Obviously, managing each customer’s status and activity is not manually possible. So you can use loyalty plugins to let WooCommerce do it for you.
As its name shows, social boost is designed for social media management. By enabling to grow email lists, run social media contests and increase referrals, this plugin is a good choice for gamification.
The plugin offers points on signup, referrals, purchase, and social media shares to engage customers. You can create a membership program to reward loyal customers with exclusive offers and manually update the level of your customers.
5) Ask customers to share post-purchase experiences
People’s comments spread faster. But how to motivate customers to write about our products? We have some social media marketing tricks.
To encourage more UGC, you can use accessible channels to ask customers and offer motives that get them to share their experiences.
When customers complete their purchases from your store, it means they trust you. So this is the best opportunity to use this trust and ask them to introduce your product to others. There are two communication channels proven to have good results.
You can put the social share button after the final purchase with phrases like “Tell your friends” or “Let’s make our family bigger.”
Your WooCommerce store is full of customers’ email addresses. Use these emails to ask for feedback and offer incentives we will show next.
Now that we know communication channels, we need to find out how to persuade customers to share their comments on social media.
You need to know what your customers are looking for. Discounts, free shipping, and gift cards are usually enough motivation to publish a post on social media. It would be great if you could personalize these rewards based on each customer’s interests.
🔸Offer a value
Sometimes you have to go beyond money and show that you are doing a valuable activity for every new customer to your store, like what Leesa does for children in poverty. Remember that promoting value is easier than a product.
🔸Dive into emotions
If you own a new business, you must show how much customers can affect your growth by introducing your products to others. Tell customers that they are the first supporters of your business, and you will never forget them.
Which social media fits your business?
The table below lists the most popular social platforms with their features. Find the most suitable option based on your business context and follow us.
|Platform||Enabled Media||Suitable for|
|Photo/ Video||Every business|
|Text/ Photo/ Video||Retail/ Services|
|YouTube||Video||Retail/ Online Education|
|TikTok||Video||Retail/ DIY store/ Services|
|Text/ Photo/ Video/ File||Professional Affairs/ Services|
|Photo/ Video/ Infographic||DIY store/ Retail|
You can use customers’ personal information for exclusive offers. For example, on customers’ birthdays, you can ask them to create a Wishlist and share it on social media. Either social media shares or wishlist plugins could become handy in this situation.
Customers feel important to your business when they see your greeting and their loyalty increases. On the other hand, when they share this list with their friends, several potential customers will be added to your store. They will remember you as a trusted brand even if they do not buy from you.