You need to rethink your WooCommerce checkout page template. So don’t be proud of your high traffic! Instead, take a look at your conversion rate. Here we have two statistics published from sleeknote:
- E-Commerce brands lose $18 billion in sales revenue each year because of cart abandonment.
- Checkout optimization can increase conversions by 35.62 percent.
So the risk of losing customers is lurking in you. But don’t panic. Because you’ll perfectly build your checkout page, and your revenue will increase. Of course, after reading this guide.
Why should you use a WooCommerce checkout page template?
The last place your buyers go is the checkout page. If this page is well designed, the buyers will most likely finalize their purchase, and the money will go to your account. But statistics show that about 70% of buyers close this page. This is where a WooCommerce checkout page template comes into play.
So you should be very strict in designing this page. If you want to know what to do to keep the abandonment rate minimum, read this complete guide to the end. You are supposed to learn:
- What is a checkout template, and why do we use it?
- The five key elements of a high converting checkout
- properties of a high converting checkout template
- Pros/Cons of using pre-built WooCommerce checkout Page template vs coding
- 5-best WooCommerce checkout page templates and plugins
- How to choose a template for our WooCommerce checkout page?
- How to optimize your checkout page template?
- How to test your checkout page?
What is a checkout template, and why do we use it?
Templates are pre-designed checkout pages that you can utilize to make your checkout page quickly. The theme predefines your WooCommerce checkout template. But that doesn’t mean you can’t change it. You need to fit your template with your business and brand. You can find templates in the WooCommerce Theme Store and change your checkout page in several ways:
- Removing or changing the order of the checkout page fields
- Enabling several payment methods
- Highlight checkout button
We will train all these cases in detail in the optimize checkout page section.
The five key elements of a high converting checkout
These four key elements must be on the checkout page:
- Product information: including product photo, quantity (replaceable on checkout age), final price, and product features (color, size, type, etc.).
- Information fields *: Name, phone number or email address, shipping address, and postcode (only for physical products)
- Payment method: at least three common methods! And it is a good idea to include a picture of a credit card beside payment options.
- Money-back guarantee
* You should not get unnecessary information from your customers. You might have physical products on your WooCommerce or online ones (such as a downloadable file or an online service). In any case, you should get minimum information from them.
- For an online service:
- Email address (It is the minimum information to keep in touch with them. Also, as a confirmation. That’s a relief!)
- Card information (unless one-click checkout)
- For a physical product:
- Email address
- shipping address and postcode
- Card information (unless one-click checkout)
Other items like name, phone number, etc., haven’t got priority as much as they have.
A high converting WooCommerce checkout page template (dos and don’ts)
- Having one goal: You should remove all the things that will distract your customers from the checkout page. This is essential to reduce the checkout page abandonment rate. For example, customers may click on social media buttons and leave out the checkout page.
- Load time: It should run smoothly and quickly.
- Simplicity: Your checkout process must be as simple as possible. You should only ask for the necessary information. Your checkout template shouldn’t disturb or confuse your customers. Usually, simple designs have a higher conversion rate.
- Security: Your checkout process must be secured. From 2015-2020, the United States experienced nearly 50 percent of credit card fraud.
- Checkout button position and color: The checkout buttons should always align with customers’ vision. It could be possible that a customer leaves out the page because he couldn’t find the checkout button. Also, use a recognizable and reliable color for the button. Mostly green, in a way that it stands out. Referring to Kissmetrics, 85 percent of online shoppers place color as a primary reason they buy a particular product. It depends on shoppers’ culture.
Pros/Cons of using pre-built WooCommerce checkout Page template vs. coding
There are two main ways to change our template:
First, use a pre-built checkout page template: To use a pre-built template, we should install a theme. The theme defines the checkout page. If the owner or developer of the WooCommerce website doesn’t know about coding, it is better to use a pre-built template.
The second is to add code: A developer can change templates with code. This could happen via File manager. You can find a file manager at cPanel. The codes used are like “woocommerce_checkout_shipping.” This also could be done by PHP file.
If you decide to change the checkout template using codes and filters, this article is helpful “Customizing checkout fields using actions and filters.”
5-best WooCommerce checkout page templates and plugins
Awesome Checkout Templates: With this Add-on, you can change the colors, layout, labels, and fields of your checkout template. You can also create landing pages, and by using shortcodes, you can make checkout pages.
Elementor: It is the most advanced front-end and free website builder. With elementor, you can create high-end designs for any page -including the checkout page. Working with elementor is very simple; it’s like drag and drop! It works perfectly on any theme or template. With elementor, you get vast control over every small styling detail on the checkout page.
Checkout field editor: It is one of the best plugins to change your checkout page template.
WPDiscuz: It uses WordPress comments and enhances them. It makes your comments system more interactive.
CartFlows: It makes it simple to customize the checkout page design. After installing this plugin, you can access all the flow templates via the CartFlow tab. With CartFlows, you can create your templates or even use a pre-built template and customize them.
How to choose a template for our WooCommerce checkout page?
Make sure that:
- They are easy to download
- We can fit it with our brand; thus, it could be customized to reach this.
- We can add/remove our custom sections on the checkout page.
- Customers could add/eliminate products from the checkout page.
- Our checkout template is mobile-friendly.
- As we said, pay attention to the color. Depending on our business, we should use the proper color for our theme and action buttons -especially checkout buttons. For example, if we have an online service for our restaurant, use a red theme because it makes our customers more hungry! (Like McDonald’s). If we have an online bookstore, use yellow, which inspires creativity.
How to optimize your checkout page template?
Enable one-page checkout: As we noted, in some cases, one-page checkout boosts the checkout experience for your online shoppers, decreases abandonment rates, and makes it as fast as possible. To implement this, you can use WooCommerce one-page checkout extension. This will enable you to add custom fields to the page. Customers can easily add, remove and change items from their carts. Display both product selection and checkout forms on one page.
Guest checkout: Allow your customers to place addresses without an account. That has a great effect on your abandonment rate.
Offer your customers suggestions: To benefit from upsell and cross-sell strategies, you can suggest other items that most people have bought. For example, present them items that people mostly have bought with this item. One of the best ways to offer users their favorite offers is to use the MC WooCommerce Wishlist plugin. With this plugin, users add products to their wishlist, and you have the opportunity to offer them their favorite products in various ways.
Adding star ratings and Testimonials: That will increase your customers’ trust. In addition, if your website viewers see that customers suggest your products to others, they’re willing to go through the checkout process rather than abandoning their shopping cart.
Configure your email marketing settings to allow your viewers to subscribe to your newsletter. You shouldn’t make them opt-in early when they haven’t even decided whether to buy or not. But for customers who decide to buy and pursue the checkout process, that is a need.
Privacy and policy: You can change privacy and policy text if you need to inform online shoppers of new privacy laws.
Add header to your checkout page: To avoid your customers getting lost, it is better to try a header on your checkout page. A practical idea is to show the whole process -from beginning to the end in a line that presents the customer’s level.
Create direct checkout links: That will decrease your abandonment rate, which steers your customers to the checkout page. You don’t need to write codes; instead, you can use Direct Checkout for the WooCommerce plugin. It is free!
Enable free shipping: This option will encourage your customers to spend more. You can trigger free shipping for the customers who have purchased a specific amount (or more); for example, you can implement free shipping on orders over 150$.
Use plugins and extensions: you can change your checkout page template faster and easier. I will advise you 5-best plugins to change your checkout page fields. It is much easier than using code to change checkout fields.
Enable at least three payment methods: Set your checkout page so your customers can pay by debit card, credit card, and cash on delivery. They are necessary when your online shoppers want to buy an expensive item or when they want to pay for large purposes. But be aware that you should pay transaction fees; you must purchase a point-of-sale device, etc.
You can also find standard options for configuring your checkout page template in the woocommerce settings.
Note: After all these changes, you should set it as your default checkout page.
How to test your checkout page?
After all, You should ensure that your checkout page does properly. First, you should buy a product from your website to test the process and find the bugs. You can also install the WooCommerce Payments plugin. That will lead you to the checkout page and you fill fields with a dummy credit card number. Also, test your checkout page on mobile to make sure that customers won’t get into trouble and it is mobile-friendly.
Second, use hotjar to observe and analyze your customers’ behavior during the checkout process. You can access the recorded videos of the customers’ screenplay. It enables you to track every movement of your customers from the start.
So you can find out where they are pausing and what factors cause them to close the checkout page and stop buying. You can see which elements they pay the most attention to and hold the mouse on them.
Third, look at competitors and popular store sites. Choose a product and check the purchase process up to the checkout page.
Which site was easier to buy? Which was more reliable? Apply the same tips in your checkout.
How to score a checkout page?
There are many parameters, but the most important ones are:
- abandonment rate
- our overall conversion rate
- how is our website mobile-friendly (abandonment of the mobile users)
- How much time does it take to finish a checkout process?
For more information, read “How Checkout Zen Score™ is calculated?“