Are you looking for ways to improve your email marketing strategy and take it to the next level? With the best WooCommerce email marketing, you can streamline your campaigns, target your audience more effectively, and ultimately, drive more sales and engagement.
In this article, we’ll be taking a look at some of the key features you should be looking for in an email marketing automation plugin and introducing you to the best WooCommerce email marketing plugins on the market today.
From automation and email campaigns, to reporting, and channels, we’ll explore the essential features each plugin offers and help you find the perfect solution for your store. So, sit back, relax, and let’s dive in!
Main Features for WooCommerce Email Marketing Automation Plugins
A good WooCommerce email marketing plugin needs to have certain features to make sure that a marketing campaign goes smoothly and works well. The following are the main features that are crucial for email marketing automation.
Automation
Automation lets you set up automatic email sequences that can be triggered by certain events or actions, like when a subscriber joins a mailing list or makes a purchase. This saves time and ensures that your subscribers receive the right message at the right time.
Email Campaigns
Campaigns are a series of emails that are sent to a specific group of subscribers. This feature allows you to create, manage, and schedule campaigns, and track their success.
Segmentation
The process of dividing your email list into smaller groups based on certain traits or behaviors is called “segmentation.” This allows you to send targeted, relevant messages to specific segments of your subscribers, leading to better engagement and conversion rates.
Popups & Forms
Popups and forms are used to collect email addresses and other information from visitors to your website. This is an important part of email marketing because it lets you grow your list of subscribers and interact with them.
Reporting
Reporting allows you to track the performance of your email campaigns and see how your subscribers are engaging with your emails. This includes metrics such as open rates, click-through rates, and conversion rates.
Channels
Channels refer to the different ways in which you can deliver your email campaigns, such as through a website, a landing page, or a pop-up form. You can reach your subscribers wherever they are and in the way they prefer if you can send campaigns more than one way.
5 Best WooCommerce Email Marketing Plugins
To begin, it’s important to choose the best WooCommerce email marketing plugin for your online store. There are many options available, each with its own set of features and capabilities.
Here, I’ll talk about the automation plugins I decided on and break down each one based on the features listed. You will see how many features each plugin offers.
Plugin #1 MC Lists
Using MC Lists, you can customize email marketing for each user, personalize shopping with clever offers and discounts, and collect customer data through wishlists. All of these features can increase engagement and result in a larger base of devoted consumers.
Additionally, MC Lists provides robust analytics tools that let you monitor important statistics like open rates and click rates, so you can assess the effectiveness of your campaigns and modify your strategy as necessary.
Some of its key email features include:
- Personalization: With MC Lists, you can create personalized email campaigns by including the recipient’s name or other personal details in the email content.
- Segmentation: The plugin allows you to segment your email list based on various criteria, such as location, interests, purchase history, etc., and send targeted emails to each group.
- Automated emails: MC Lists offers a range of pre-built automation workflows that allow you to send automated emails based on specific triggers, such as abandoned carts, product recommendations, and more.
- Emails A/B testing: You can test different email content and subject lines to determine which ones resonate best with your audience.
- Campaign reporting: The plugin provides detailed analytics on your email campaigns, including open rates, click-through rates, and other key metrics to help you measure the effectiveness of your campaigns.
Overall, MC Lists’ email features provide a complete solution for automating email marketing. This makes it a great choice for businesses that want to make their email campaigns more efficient and effective.
| Feature | MC lists |
| Automation | Powerful Marketing Tools In-depth Reports for Each Automation |
| Email Campaigns | Login/Signup Invitation for Unregistered Users Email Series Template |
| Segmentation | Customizable wishlist button, page, and counter |
| Popups and Forms | Quick “add to list” process Pop-up Wishlist |
| Reporting | Comprehensive Reporting |
| Channels | Share Wishlist on Social Media SMS |
Additional Features:
- Compatible with major Themes & Page Builders
- Customizable Appearance
- Built-in eCommerce tools like save for later button and wishlist
Pricing:
Free or $79 per year
2. Omnisend
Omnisend is one of the best email marketing solutions for WooCommerce and an SMS marketing service for retail businesses. This tool offers all the powerful features you’d expect, like: pre-built automation workflows, subscriber segmentation, performance reporting, etc.
This software has ready-made templates that you can easily use to create a campaign. Once set up, you can personalize email using powerful targeting and segmentation features.
This plugin has a lot of features and capabilities, but perhaps the best and most profitable feature is its automation workflow.
Also, using pre-designed templates, you can set website rules that will automatically send emails and SMS to customers on a specific schedule and remind them to complete abandoned shopping carts and make their purchase.
| Feature | Omnisend |
| Automation | Drag-and-drop email builder for faster, easier email design Personalized, omnichannel automation |
| Email Campaigns | A/B email campaign testing |
| Segmentation | Email segmentation Smart contacts segmentation |
| Popups and Forms | Mobile-optimized Woocommerce popups and forms List building forms |
| Reporting | Advanced reporting |
| Channels | Email SMS(pro) Web Push Notifications |
Additional Features:
- Real-time data sync
- Pre-built automation templates
- Email newsletters
- SMS marketing
Pricing:
Free $0/mo (EMAIL)
Standard $16/mo (EMAIL)
Pro $59/mo (EMAIL + SMS)
3. AutomateWoo
The Automatewoo plugin is a system for automating WordPress. You choose it by choosing an event, a rule, and an action. If that product has been purchased, a discount code will be sent to that customer by SMS, that is, if the buyer registers a product for that review, give him a discount for future purchases.
AutomateWoo is an Email Marketing plugin for WooCommerce that allows eCommerce businesses on WordPress to retain and add customers. This plugin is compatible with most of the main WordPress plugins and themes, although the plugin itself has a good variety of pre-made templates to make it easier to get started with email marketing.
| Feature | AutomateWoo |
| Automation | Email and SMS follow-ups Sending all kinds of alerts based on time to the user |
| Email Campaigns | Send personalized discount codes |
| Segmentation | User interest marketing Customer payment tracking |
| Popups and Forms | Opt-in feature |
| Reporting | Professional reporting and logging |
| Channels | Email SMS Web Push Notifications |
Additional Features:
- Track abandoned shopping carts
- Guest user tracking
- Review Rewards
- Automatic VIP
- Strong customer loyalty tools
Pricing:
$99 per year
4. MailPoet
MailPoet is one of the best WooCommerce Email Marketing. It has a lot of powerful features that will help you grow your email list, send beautiful emails, and ultimately increase your conversion rates and sales of your products and services.
You can do all these tasks easily through your WordPress dashboard. Also, the Mail Poet newsletter plugin supports the latest post notifications so that you can automatically notify your subscribers about new WordPress posts.
Mailpoet makes it easy to set up automated emails to recover abandoned shopping carts, build lasting customer relationships, and more.
Plus, you can use its easy-to-use email editor to send your newsletters and promotional emails to customers.
| Feature | MailPoet |
| Automation | Drag & Drop Automation Editor |
| Email Campaigns | Create an email newsletter WordPress email templates |
| Segmentation | Segmentation based on user role Multi-condition segmentation |
| Popups and Forms | WordPress registration forms Customization of forms |
| Reporting | Automatic email creation Clear and comprehensive reports |
| Channels | Email Web Push Notifications |
Additional Features:
- More than 50 pre-made templates
- Analysis and optimization with statistics
- Create unlimited lists
- Create registration forms with excellent positioning
Pricing:
Starter: Free
Business: $10 per month
Agency: $30 per month
5. Constant Contact
The constant contact plugin is used to create a contact list. One of the tools used in marketing is email. Marketers attract people’s opinions by sending attractive information about their products in their emails.
Constant Contact is a WooCommerce email marketing plugin with over 25 years of experience.
It has changed over time to include most of the tools that e-commerce merchants need to bring in customers.
This WooCommerce email marketing plugin is packed with other great features as well, including the WooCommerce email automation that merchants will need. In addition, it provides users with segmentation, reporting, and other email marketing essentials.
| Feature | Constant Contact |
| Automation | Marketing automation features based on user behavior |
| Email Campaigns | Hundreds of professionally-designed email templates |
| Segmentation | Surveys, polls and event RSVP |
| Popups and Forms | Signup forms and landing pages |
| Reporting | Reporting to help you understand your contacts |
| Channels | Email Web Push Notifications |
Additional Features:
- Simplify your social media.
- Connect with people where they go every day: their inbox.
- Grow your audience—fast.
- High-Volume Sending
Pricing:
Core: $9.99/month
Plus: $45/month
Conclusion: What Is The Best WooCommerce Email Marketing Automation Plugin?
Now that you know what the best WooCommerce email marketing plugins are and what their most important features are, we’ll look at and compare them based on how well they meet these requirements.
This will help you find the best WooCommerce email marketing solution for your online store—one optimized for your unique needs and goals.
A comparison table between email marketing woocommerce plugins is provided below.
| Metric | MC Lists | Omnisend | AutomateWoo | MailPoet | Constant Contact |
| Automation | Powerful Marketing Tools In-depth Reports for Each Automation | Drag-and-drop email builder for faster, easier email design Personalized, omnichannel automation | Email and SMS follow-ups Sending all kinds of alerts based on time to the user | Drag & Drop Automation Editor | Marketing automation features based on user behavior |
| Email Campaigns | Login/Signup Invitation for Unregistered Users Email Series Template | A/B email campaign testing | Send personalized discount codes | Create an email newsletter WordPress email templates | Hundreds of professionally-designed email templates |
| Segmentation | Customizable wishlist button, page, and counter | Email segmentation Smart contacts segmentation | User interest marketing Customer payment tracking | Segmentation based on user role Multi-condition segmentation | Surveys, polls and event RSVP |
| Popups and Forms | Quick “add to list” process Pop-up Wishlist | Mobile-optimized Woocommerce popups and forms List building forms | Opt-in feature | WordPress registration forms Customization of forms | Signup forms and landing pages |
| Reporting | Comprehensive Reporting | Advanced reporting | Professional reporting and logging | Automatic email creation Clear and comprehensive reports | Reporting to help you understand your contacts |
| Channels | Share Wishlist on Social Media (Facebook, Facebook Messenger, Twitter, WhatsApp, Telegram, Email) SMS | Email SMS(pro) Web Push Notifications | Email SMS Web Push Notifications | Email Web Push Notifications | Email Web Push Notifications |
| Pricing | Free premium: $149 per year | Free Standard: $16/mo Pro: $59/mo | $99 per year | Free Business: $10 per month Agency: $30 per month | Core: $9.99/month Plus: $45/month |
As you can see, the WooCommerce email marketing automations introduced and reviewed in this post have good and powerful features that make each of them popular and have many users who are satisfied with them.
But in the end, by comparing the capabilities, users’ opinions, and their technical comparisons according to the table that was presented, the best email marketing for woocommerce automations is MoreConvert plugin.
Thank you for staying with us until the end of the article. We invite you to share this article with your friends so that they can also get to know more about the best woocommerce marketing automation plugins.
