10 Best MailPoet Alternatives (Free and Paid)

An effective email marketing strategy is essential to connect with your target audience and increase sales. But have you ever thought that coming up with the best email marketing tool gives your business the ability to reach customers much easier than ever to make the highest ROI? We’ve compiled a list of all the most popular mailpoet alternative plugins that are ideal for startups and small online retailers. Be with us till the end of the article.

Mailpoet Main Features

Mailpoet is a WooCommerce plugin that allows you to create email automation workflows to grow your online store with less effort. Its main features include:

1. Drag-and-drop email editor: It offers an easy-to-use drag-and-drop email editor that allows you to quickly generate bespoke, professional emails.
2. Email automation: It provides several automation options, including welcome emails, birthday emails, RSS-to-email automation, and post notifications..
3. Newsletter sign-up forms: It provides customizable sign-up forms for you to show on your website in order to expand your subscriber base.
4. WooCommerce integration: MailPoet works with WooCommerce to automate emails and send tailored messaging based on client behavior.
5. Email templates: It has pre-designed templates that may be customized to fit your company’s identity.
6. GDPR compliant: MailPoet ensures GDPR compliance with privacy features.
7. A/B testing: It allows email testing, so you may optimize the performance of your email campaigns by determining which version has the highest conversion rate.

In addition to the above features, Mailpoet offers the following benefits:

• Offers user-friendly interface, drag-and-drop editor for newsletter design and sending.
• Offers comprehensive email marketing solutions.
• Offers affordable, cost-effective email marketing solutions
• Integrates with WooCommerce for targeted customer messaging
• Ensures GDPR compliance with data privacy and security features.
• Offers automation features for personalized, relevant emails.
• Offers email analytics for tracking success, improving campaigns.

10 Mailpoet Alternative Plugins

If you’re seeking an AutomateWoo alternative, there are various plugins available for automating WooCommerce. However, it’s recommended to choose a plugin that not only includes all the primary features of Automate Woo, but also offers additional valuable features.

Below are some plugins that I believe could serve as a viable AutomateWoo alternative. I compared each plugin with AutomateWoo by its main features, and in the end I’ve shown the final comparison table.

1. MC Lists

Let’s start with the first Mailpoet alternative, MC Lists. You can track the success of your emails using most of the available email marketing tools.

MC Wishlist demonstrates techniques for boosting customer involvement and sales. The great point with this fantastic email automation plugin is that it lets you control user behavior with particular features and retarget users to convert them into customers.

In comparison with MailPoet, you can make the most of its email automation services with various capabilities, including email design options, personalized email content, and excellent reports for each automation.

It also lets you define a one-time offer for a specific segment of users, automatically close the sale, and define email automation for various users. Like sending automated emails to Wishlist users.

Its Marketing Reports capability delivers great reports for each automation: analyze each automation, see which email is better and optimize it, find out who opens or clicks on the emails, and plan to sell more to those people.

With Email Campaign management, you can take advantage of discount types and free shipping.

There are different email campaigns, so you must figure out which works best for your goals and audience. Email campaigns come in many forms, such as New product announcement emails, Event invitations, and Welcome emails.

The Email campaign control panel carefully manages your email marketing campaigns to maximize revenue.

Top Features

• offers different styles and templates for emails
• has automated loyalty email campaigns
• offers to customize and personalize email automation to increase sales
• sends promotional emails with a high purchase probability for a specific group
• includes advanced analytics
• delivers in-detail email marketing reports
• provides a fully customizable appearance

Why is it a good MailPoet alternative?

• Free version with several useful features
• Automated email communication with predesigned and customizable templates
• Free Elementor integration
• Find potential users to sell products to them
• Free and excellent customer support
• Share Wishlist with friends in different ways
• Provides Email Automation Service

2. SendGrid

Instead of worrying about the high price and time commitment of building and maintaining your email infrastructure, you can rely on SendGrid, so you can focus on running your business.

Infrastructure scaling, safelist services, and real-time analytics are just a few of the technical aspects that are taken care of. To guarantee that your emails reach their intended recipients, it provides top-tier deliverability expertise.

SendGrid enables high-volume sending and top deliverability for some of today’s biggest brands. It is unchallenged in transactional emails. No other application comes close to its deliverability, reporting, and analytics.

Still, as a whole email marketing platform, it lacks campaign automation, is difficult to use, and has terrible customer service. It’s also pricier than others and in the center of the pack.

Top Features

• Custom API Integration
• Marketing Email Services
• Feedback Loop
• Reputation Monitoring
• Suppression List Management
• Domain Level Load Balancing
• ISP Monitoring
• Parse Webhook
• SPAM Filter Testing
• Dedicated IP Addresses

Why is it a good mailpoet alternative?

• It has comprehensive support, including Phone, online, and video tutorials
• It has a great transactional API and an easy-to-use dynamic template
• The built-in tracking is quite lovely and makes it very easy to configure

3. FluentCRM

Another MailPoet Alternative in our list is Fluent CRM.

FluentCRM is an Email Marketing Automation Plugin for WordPress that you host yourself. Manage your leads and customers, email campaigns, automated email sequences, learners, affiliates, and more all in one place without ever having to leave your WordPress dashboard.

On the other hand, there is no free version, and plans with less integration of opt-in forms cost a lot of money. Also, no mobile app service is available.

Medium-to-large businesses can use this all-in-one email Marketing solution. It’s a WordPress plugin for server-based newsletters. FluentCRM manages WordPress campaigns, captures leads, and automates emails. Businesspeople call it a “fully functional CRM.”

Top Features

• Sends or Schedules Email Campaigns to the target audience
• Creates a powerful funnel builder for client journeys
• 360 Contact Overview
• Offers smart contact segmentation to reach the right target.
• Has in-detailed campaign reporting
• Supports built-in analytics and a dashboard
• Creates and uses integrated Opt-in Forms

Why is it a good mailpoet alternative?

• A good interface for users
• Email automation is easy to set up with Amazon SES
• Serve your customers well

4. Moosend

You can use Moosend to expand your business with minimal effort. It’s easy to get overwhelmed by the abundance of email marketing plugins on the web, but Moosend stands out for its good features.

This tool can help you maximize the potential of any type of business, from e-commerce to software as a service. Moosend is a fantastic choice for any company, no matter how big or small. It has a variety of functions that are equally useful for beginners and seasoned users.

A free version is available for people to try out the software’s capabilities. You can try it out to see if it works for your company.

Top Features

• Programs for sending out automated emails
•  Advanced Reporting Split-Testing Drag-and-drop Editor
• List sub-segmentation
• Make your landing pages
• Email Monitoring
• Tests for spam

Why is it a good mailpoet alternative?

• Includes Mailchimp and WordPress integrations
• A user-friendly interface
• Has great customer support
• Improves marketing data control and analytics

5. Noptin Newsletter

Noptin is another MailPoet Alternative, a no-cost newsletter add-on for WordPress. The use of this is strongly suggested for bloggers. However,  less advanced options are available compared to competing for email marketing services.

Gaining email subscribers is simple; you can then update them whenever you publish a new blog post.

Save time and effort by having automated email campaigns sent to your website’s visitors and customers using this solution.

There is no slowing down Noptin’s speed. It includes only the functions essential for marketing automation. Instead of spending money on full-time marketing staff, you can save a ton by automating your marketing.

The WordPress plugin Newsletter is a typical email method for reaching out to potential customers.

Top Features

• Make as many newsletters signup forms as you want
• It uses a shortcode to put your opt-in forms anywhere on your website.
• Get as many newsletter subscribers as you want
• Sends one-time newsletters to your email list
• Notifies subscribers automatically every time you post a new blog post, so they can keep coming back to your website

Why is it a good mailpoet alternative?

• Has an easy-to-use user interface
• New users can access the available online documentation
• Geolocation tracking for paying customers
• Controls the Rate of Transmission
• Compatibility with widespread add-ons like Gravity Forms, Easy Digital Downloads

6. Mail250

Mail250 is an AI-driven bulk email marketing software for businesses of all sizes and types, including enterprises, agencies, eCommerce businesses, bloggers, startups, and small businesses.

To maintain a positive sender reputation and increase email engagement, Mail250 provides easy-to-use tools for finding the most active email addresses. This makes it a great option between alternatives to mailpoet.

When it comes to Web App solutions, Mail250 has you covered from start to finish. To send your mass email, you can use WebApp, SMTP Relay, or HTTP APIs. Setting up Mail250’s DNS is simple and provides a new IP address.

Top Features

• Includes Template administration
• Maintains Mailing list management
• Provides Reporting and analytics
• Has image library
• Offers Mobile Optimized Emails
• Can-Spam Compliance

Why is it a good mailpoet alternative?

• Offers Cloud, SaaS, and Web-Based deployment
• Has low price
• It is relatively easy to use
• Requests for Custom Reports
• Blast Campaign Scheduling
• Offers Mid-Automation Segment

7. ConvertKit

ConvertKit is a Maiploet alternative for making and distributing podcasts, albums, emails, collections, and books. Website and blog owners can gain more followers by promoting new enterprises on landing pages with direct links and signup forms.

Businesses may develop landing pages, offer products, and email up to 1,000 subscribers for free. Sales funnel automation. Visual Automations builder can automate the evergreen funnel. Classify your audience by how they entered, how they’ve interacted, and what they’re interested in.

Squarespace, Teachable, Shopify, eWebinar, Automate.io, and Rewardful are integrated. An integrated email automation solution automates funnels, provides relevant content to the right people, customizes subscribers’ experience, and segments audiences depending on their activity across the customer lifecycle.

Top Features

• Unlimited landing pages & forms
• Unlimited traffic
• Customizable domain
• Sends email broadcasts
• Subscriber tagging
• Delivers opt-in incentives
• Mobile-responsive emails                 
• Email Scheduling
• Event Triggered Email
• Drag and drop email templates                             
• RSS to email automation
• Manages up to 1,000 subscribers

Why is it a good mailpoet alternative?

• The best delivery in its class
• Easy to understand and use
• Fantastic User Experience

8. Benchmark Email

Benchmark Email is another choice between our best alternatives to mailpoet with robust email marketing powered by AI tools, marketing automation, and landing pages.

Easy-to-use marketing automation and email marketing can boost consumer relationships. This application contains a drag-and-drop email builder to produce emails quickly and an email marketing checklist to ensure every Email is ready. 

Benchmark’s marketing automation is two-tiered. All plans include Automation Lite. It allows trigger-based emails.

• List triggers, email signups
• Birthday/anniversary emails
• Follow-up, membership, and marketing drip programs

Automations need timing. Add delays and choose a day of the week or timezone to time your email’s delivery.

Top Features

• Has data import & export tools
• Includes Automated Email Responses
• Manages Email Deliverability
• Provides Multi-user Account
• Delivers Basic Reporting
• Supports high-Volume Email Sending

Why is it a good mailpoet alternative?

• The UI is comprehensive and beginner-friendly.
• A/B test to determine the optimal email version
• Email, live chat, tickets, and phone assistance
• Internal CRM in collab with Email marketing setup
• Comprehensive customer service via multiple channels (Email, chat, ticketing system, and telephone)

9. TinyLetter

TinyLetter is a free email marketing service from Mailchimp that is clean and simple. It was made so people can send personalized newsletters to their contacts the easiest way possible.

The platform makes it easy to email a large group with tools for generating signup sites, importing Gmail contact lists, and making awesome emails. Users can attract new subscribers to join their newsletters by displaying their logos and describing the content.

The service comes with an email editor that is easy to use, and some tools make it easy to put words in neat order. Depending on your need, you can save a draft to edit later or send it right away. Most importantly, users can find out how many people opened each newsletter.

Top Features

• Drag and Drop Editor
• Real-time Email Editor
• Template Management
• Spam Check
• Mailing List Management and builder
• Drip Campaigns
• Click-through Tracking
•  Auto-Responders
• Contact Management

Why is it a good mailpoet alternative?

• Provides a user-friendly email editor
• With templates, your Email might look like a letter to a friend
• You can save a draft or email it as is
• Quick formatting tools enable neat, fast documentation of thoughts
• You can add up to 3,000 contacts to your account by default
• The user interface is intuitive and easy to use
• Tracks opened the newsletter and how many have clicked

10. GetResponse

GetResponse is a globally popular newsletter service that provides numerous premium features at affordable costs. They prioritize user-friendliness and provide specialized tools like a landing page editor and conversion funnel. There’s a comprehensive evaluation of them here if you’re interested.

Dedicated webinar software exists, although it is not typically included in an email marketing service. Thus, GetResponse merits serious consideration if you plan to use webinars as a central component of your business.

Snapshot of GetResponse Email Marketing Dashboard

Top Features

• Includes a responsive collection of template designs and flexibility
• Offers marketing automation to create workflows based on users’ actions.
• Has Spam and Design Testing for the Campaigns
• Delivers eCommerce tracking data
• Allows you to create landing pages for registrations and simple product info pages
• Emails are delivered suited to your audience’s time, wherever they are.
• Changes the triggers to fit your audience and convey your message more clearly.

Why is it a good mailpoet alternative?

• Offers an entirely free plan
• Provides fast and friendly support
• Has several professional segmentation options
• Includes comparative reporting

Bottom Line: What are the best alternatives to mailpoet?

When deciding on a MailPoet alternative for your company, it’s important to consider more than just cost.

It would be best if you gave serious thought to everything that can help your organization, from the precise features that will aid your marketing efforts to the platform connections that will be required.

With a professional email marketing plugin with effective promotional email campaigns, promotional email automation, and personalized emails, you can make a CRM system the first step in optimizing the bottom of your funnel.

As you can see in the above table, MC Lists offers advanced marketing features, while others focus on the same tools.

However, even if you have access to the ideal email marketing platform, you still need to adhere to email marketing best practices for the most promising results.
It’s something you should always be working on and learning from.

Thank you for taking the time to read this article. If you have experience using these plugins, please comment below.