The average of cart abandonment is about 69%. According to Baymard Institute almost 26% of this number belongs to the long cart process. Do you ever think that you can control this 26%? One of its simplest solutions is Woocommerce Skip Cart.
When users click on the “Add to Cart” button, they will either continue shopping or go to Cart. In the shopping cart, they:
See the number of items they have ordered
then go to the payment page to enter their information
The final step is purchasing
In this tutorial, we will tell you how those users can be transferred directly to the payment page after clicking the Add to Cart option so that the cart process can be as short as possible.
Here what you will read in this article:
- Skip the Cart Page through WooCommerce default Settings
- Skip the Cart Page Using a WordPress Plugin
- Skip the Cart Page Programmatically (Code snippet)
How to Skip the Cart Page in WooCommerce
Do you own an eCommerce store? you probably have several ways to persuade customers to buy. But many customers give up after making a purchase decision because of the dull and slow Purchase process.
In such cases, if you do not optimize your WooCommerce store payment page for greater customer satisfaction, you will get 26% of the abandonment cart (assume that your other part of your store is working well).
As we said you can use the skip cart page. This not only helps you push your customers to buy but also saves the customer time too. Here are three effective ways to remove the shopping cart and direct it to the checkout page.
1. Woocommerce Skip Cart through WooCommerce default Settings
Choose the default setting if:
- You don’t want any customization
- You don’t have enough speed for installing a plugin
- It’s hard for you to use the code snippet
The first method is to use a woocommerce setting. It is surprisingly easy. This method involved some settings to be configured and a little tweaking of code in the end. Here’s how you can save your customer with a simple change.
1. Step one: Go to the woocommerce setting and move to the product tab.
2. Step two: Under the “add to cart behavior” setting, enable the checkbox to “redirect to the cart page after successful addition,” and then save the setting.
3. Step three: move to “advanced tab.”
4. Step four: Under the page setup, find the “cart page” setting.
5. Step five: select the “checkout page” option from the drop-down list. (this means that any link to the cart page will redirect to the checkout page.)
6. Step six: Do not forget to save the setting change. So far, you have been able to enter the checkout by clicking on Add to card. But there is a problem that when you click on the Cart on the menu, again, you will go to the cart page. To fix that:
7. Step seven: Move to “appearance setting” and click on the menu option.
8. Step eight: Under the “menu structure,” click on the cart option and click on remove. And then save the change.
Bonus for you: Making an “add-to-cart button” text will affect a huge change in your sales. Adding words like “buy now,” “read now,” or … will be more suitable here because you don’t have a cart page anymore; for doing that, you can use snip code or woocommerce plugin.
The cart text button with code snippet
For doing this, you must add the following code snippet to the Themes function (functions.php) file of your activated website theme. Find this file in Appearance> Editor> on the functions.php file listed on the right.
Copy this code:
add_filter(‘woocommerce_product_single_add_to_cart_text’, ‘lw_cart_btn_text’ );
add_filter(‘woocommerce_product_add_to_cart_text’, ‘lw_cart_btn_text’ );
//Changing Add to Cart text to Buy Now!
function lw_cart_btn_text()
{
return __( ‘Buy Now!’, ‘woocommerce’ );
}
Change the cart text button with a plugin
This way is good for those who want to make their text more customized. Here are two plugins that will help you.
WC Custom Add to Cart
With this plugin, you can change not only the single product page but also the Archive pages.
Woo Button Text
Woo Button Text Changer can change WooCommerce button text entirely. Also, have the ability from the WP panel to change the color, shape, and styles of the button. That’s it, as I said, surprisingly easy. But although this method was effective enough, there are still two ways left. Let us see alternate ways.
2. Woocommerce Skip Cart Using a WordPress Plugin
Choose skip cart plugin if:
- you care about customization
- You look for way without any trouble
- Your speed and host capacity, as well
- You don’t know programming
When you are looking for making more customization and more relief, you may wonder about using a plugin to skip the Cart.
WooCommerce Direct Checkout plugin
This plugin has had more than 60,000 active installs so far and has received a 4.5 score out of 5 from WordPress users. Learn how to transfer a user directly to a checkout page in WooCommerce:
1. Step one: After installing and activating the Direct Checkout plugin, the Direct Checkout option will be added to the WooCommerce menu in the WordPress panel. Click on it.
2. Step two: On this page, just check the Enable option to add this function to your online store. Do not forget to change the “custom add to cart text”!!!!
Bonus for you: You can easily change the add-to-cart text with any extra step. Just click on Custom Add to Cart Text, and from the drop-down list, choose what text you want to show on the button.
This plugin will also help you to redirect the page to any page you want. For example, maybe you want to get your customers’ email. So click on Redirect to Page, and from the list, add your sign-in page.
(The default is the checkout page, but you can select the page you want from the tab list if you need to move the user to another page.)
redirect option
3.Woocommerce Skip Cart Programmatically(Code snippet)
Choose code snippet if:
- You don’t want to make your website heavy and speedless
- You have enough PHP knowledge
- …
The last way to delete the shopping cart and transfer it directly to the payment page is to use a snippet code.
Add the following snippet code to the functions.php file of your site’s active template. (explain before where is functions.php)
add_filter(‘add_to_cart_redirect’, ‘lw_add_to_cart_redirect’);
function lw_add_to_cart_redirect()
{
global $woocommerce;
$lw_redirect_checkout = $woocommerce->cart->get_checkout_url();
return $lw_redirect_checkout;
}
The above Woocommerce Skip Cart code causes the Cart to add operations to be transferred from the store page and product pages to the payment page. for changing the text of the Add to Cart button, you must use the method described in the previous section.
4 tips and trick about UX/UI design
At the end I want to share some secret tips and trick about UX/UI design to make shopping process shorter:
1. Don’t put registration firm
Customer wants to shop, not fill information for you. Even if you had, try to put it before the checkout.
2. Use process bar
In the customer orders section of online stores, there is often the possibility that the customer can be informed of the status of their order through the progress bar. In this case, customers will see what they have done and how many steps are left.
3. Add guest checkout
Do you prefer to lose your customer or their information? Of course information. So for those you don’t have time to fill out information for you make a guest checkout account to earn more money.
4. Careful about color
If you are looking for more sales, you need to make important elements stand out, how? With adding a brighten color like red. Make your purchase button brighten that other element. Or if you want to increase your reliability, use blue.
Conclusion
By Woocommerce Skip Cart, the customer’s job to buy and place an order becomes easier, and the store sells much more. If the order registration process is long, the user or the customer leaves the shopping cart and refuses to pay for it. You can significantly reduce the shopping cart dropout percentage by using one of these three methods in this article.
In short, most people choose plugins because it’s more convenient. This tutorial also ended at this stage. We hope that you can keep your online store users satisfied with the shopping process with this tutorial.
