How to increase WooCommerce Sale Step by Step (Comprehensive Guide)

Ultimate Guide to Increase WooCommerce Sales | Step-by-Step

Table of Contents

When you are looking for ways to increase WooCommerce sales, most sites introduce a list of special discount plugins or focus on ways to use discount coupons.

But can plugins and coupons change your sales? No!

Selling is a complete process. If all parts of the process are not implemented well, no plugin or coupon can increase your sales.

In this article, I will analyze each mistake you are making and teach you how to resolve them.


What We Read:

  • Email Plans Never Let You Down
  • SEO Is More Powerful Than You Think
  • Change Your Blog Into A Marketing Blog
  • Social Media, Your Business Wikipedia
  • Triple P: Perfect Product Page
  • You’re Good, But Not Stop-Scrolling Good
  • The Bottom Line: Choose A Proper Strategy!


You have two main targets for sales: Loyal and Potential customers (Leads). Unlike loyal customers, attracting leads needs a lot of effort. However, some ideas can make them more likely to purchase in the future.

In the following, I will explain different methods to increase WooCommerce sales. The first ideas help you attract leads, and the next ones make them loyal customers.


Email Plans Never Let You Down

While email isn’t the newest or shiniest marketing method, it is the most profitable.

If you haven’t heard me say it before, email marketing actually has a 42 times ROI on average. So for every dollar you put into your email marketing campaigns, you’re likely to make 42 dollars in return.

But building an email list is a pretty long process. If you do it wrong, it’s hard to go back. One big mistake is to put all the users on one list. Personalization is absolutely necessary. 


Always Take It Personally!

An email plan based on each customer persona makes them feel valued, and segmentation is a great way to make that happen.

Customer segmentation means dividing them into meaningful categories based on personal characteristics (age, gender, etc.) and behavior (last purchase, search history, etc.).


Why is this important?

Because by segmenting customers, you can find the needs of each segment more precisely and personalized messages can be sent to them according to their needs. The right segmentation can dramatically improve campaign results.


Consider an e-book sales platform. It can be said that the following categories exist among the customers of this store:

  • 20 to 30-year-old students
  • University researchers and professors
  • General audience
  • Children and teenagers


For example, young people aged 20 to 30 who are studying need general and specialized books together. While researchers and university professors are less interested in general books and focus on technical books.

On the other hand, the price is more critical for young people.

As you can see, segmenting numerous customers and dividing them into meaningful categories is equivalent to 

  • Dividing a large problem into several small and medium-sized problems and
  • Solving them to solve the main problem.


Solving small problems requires less resources, which means the marketing team can achieve the same amount of results with a reduced workload.

In addition, paying attention to the customer’s needs and matching the messages and campaigns with these needs, conveys a positive feeling to them and increases their motivation to be loyal to you.


Segment Customers Like a Pro

In segmentation, we do not segment the product, we segment the customers!

If you have suitable data, you will use it, while if there is not enough data, the segmentation will be based on hypothesis and guess. Therefore, segmentation is constantly changing and should be checked.

You can do segmentation in 4 methods.


Segmentation MethodHow it WorksSuitable for
GeographicTargets customers based on a predefined geographic boundary, like cities, states, and countries.Non-local businesses 
DemographicDividing by sub-branches like age, gender, marriage status and job.Businesses with various types of customer personas
PsychographicDemographic Segmentation mixed with psychological characteristicsNot for B2B and B2C businesses 
Behavioralsorting and grouping customers based on the behaviors they exhibit like the purchase history and wishlist itemsAll businesses 


Why is Behavioral Segmentation Important?

Once users are identified by their specific behavior, mobile marketers can target messages and campaigns specifically tailored to these audiences. The benefits of behavioral segmentation include:

  1. Personalization: Behavioral segmentation helps you understand what channels they frequent and what type of messaging they respond to.
  2. Budget allocation: Since you know which segments spend the most and how they spend, you can better allocate your efforts to target them.
  3. Forecasting: Looking at each segment’s patterns, you can identify trends and more effectively plan for the future.


Behavioral segmentation is the best option because of a simple reason.

Focusing on each user’s preferences and purchase history to increase the chance of the next purchase. And obviously reduces the uncertainty of marketing plans.

But this method requires data from lists made by the user, lists like wishlist and save for later. Fortunately, MC list provides these lists with excellent integration and targeted data collection.


The MC Lists marketing tools have complete integration with each other. So you can use these integrated tools to

  1. Deeply understand what products and offers appeal most to your customers.
  2. Create targeted email campaigns that speak directly to their needs.


The most important option that separates this plugin from others is the ability to define different conditions based on different information and past purchases. Let me explain after the second question.


  • What to do with this information?

To complete your data archive, you require very significant information from each user; What do they like?

How to figure this out? It’s easier than you think.

Each of MC Lists hook buttons is designed to focus on a certain goal.

  • Wishlist: Collect prospect favorite products and data.
  • Multi-List: Invite users to make different lists for gifts to others, suggest to friends and so on.
  • Request a Quote: Manage balk orders and B2B customers.
  • Notification List: Managing your inventory with less uncertainty.
  • Save For Later: Reach another opportunity to invite potential customers to buy.


You should choose your goal first. 

If you want to reach the leads in the last steps of the sales funnel, place the save for later button on the checkout page.

If the user experience is important to you, and you want to have a segmented data, go for multi-list button.

This way, you have a valuable piece of data about users favorite products.


Now you can set numerous email campaigns based on users 

  • List product count
  • List total price
  • List items
  • Purchase history
  • Previous campaigns and automations 


Here are 2 examples.


Example #1

Wishlist items are those that have been saved but not necessarily bought. Save for Later items are those that have been added to the cart but been abandoned for a reason. 

Here you have 2 types of information. So, you can personalize your email campaigns based on a combination of these 2 lists.

Assume you run an electronics store and this is one of your client’s lists info:

  • Save for Later items: Cable Organizer, Desk Pad, Computer Glasses
  • Wishlist items: FIFA 23 video game, Gaming mouse


With a deep look at this information, you’ll find out each save for later item is related to a person who is using compute a lot, probably a programmer.

But the wishlist items show a person who loves gaming and want to have a better experience in it.

In conclusion, the user is likely to be a programmer who wants to play games in free time.

So you can personalize your offers in 2 ways:

  • Items based on Save for Later or Wishlist: It can be other video games or programming gadgets like slim wireless mouse.
  • Items based on Save for Later and Wishlist: A monitor arm, additional keyboard, or noise-cancelling headphones are good options.

To run this campaign, you can simply define a condition in the MC Lists email campaign tool. You may define the automation status and customize the conditions group based on different lists, purchase history or previous email plans.

MC lists email campaign conditions
Snapshot of MC Lists Email Campaign Conditions


Example #2

The integration, between MC analytics and email campaign tools, generates lots of opportunities. Would you capture them?

Assume you want to analyze what types of discounts are working better in your campaigns. So you define a new campaign named “SFL, Fixed Amount.”

This means you are running a campaign for a segmentation of your customers that includes

  • Users save for later items
  • Product based discounts.


MC lists email campaigns
Snapshot of MC Lists Email Campaigns


Next time, with the help of MC built-in smart offers, you want to offer discounts based on the products they like. So the next campaign will be “SFL, Product Based”.

MC lists email campaign analysis
Snapshot of MC Lists Email Campaign Analysis


The following will be the primary outcomes of the analysis process:

  • Total Sales
  • Products Sold
  • Product added to each list
  • Open rate
  • Click rates


MC Lists provides you with useful results that guide you to A/B test each part of your campaign and always optimize it.

Expert tip 1: In the first 10–13 emails, just focus on high open rates and click rates. This is the stage of getting to know your audience and building trust. So don’t send discount coupons or sales campaigns in these emails. Let them learn about your blog and get to know your business. 


Expert tip 2: You can define newsletter campaigns and even newsletter automations for your blog. It lets you send interesting information from your blog to each user related to their interest. If you send a sales campaign after five or six emails, the sales rate will increase much more.


SEO Is More Powerful Than You Think

The most expected question: Is SEO enough?

Not at first! But suppose you optimize your blog continuously for six months to two years with the right keywords.

In that case, your articles will appear on the first Google search pages for a long time.

What does it mean? It means your website will become a valid source of information. So people can rely on your products more easily.


Find Low Competition Keywords

Keywords with high traffic potential look seductive. However, are you in the right place to use them?

If you are a large business, you can easily skip this part.

But if you are still trying to get to the top of Google’s results, this is your chance. Here’s the optimized process.


1. Brainstorm Topics (Broad Or Seed Keywords) In Your Niche

When coming up with ideas for topics in your niche, think about the problems and questions your target audience might have.

This generates the keywords they are likely to use when looking for answers.

For example, if you sell beauty products, some seed keywords you could start with might be

  • Skincare
  • Makeup
  • Haircare
  • Beauty tip


2. Filter Low-Difficulty Keywords (0<KD≤20)

Once you have your seed keywords, you can use a keyword search tool to find low-difficulty keywords that you can target.

There are many keyword search tools available, such as

  • Ahrefs
  • SEMrush
  • Google Keyword Planner


The optimized range of keyword difficulty (KD) is between 0 and 20.


If you’re using Ahrefs, you can enter your seed keyword into the “Keyword Explorer” tool. Then filter the results by “Keyword Difficulty” (KD) to find keywords with a KD of 0 to 20.

This will show you a list of keywords that are relatively easy to rank for and have a decent search volume.

Ahref keyword explorer (Credit: Ahrefs)
Snapshot of Ahref keyword explorer


Suppose your seed keyword is “best running shoes.”

A keyword search on Ahrefs may reveal a low-difficulty keyword like “best running shoes for women” with a KD of 9 and a global search volume of 2,900 per month.

By creating a blog post targeting this keyword, you have a good chance of ranking on the first page of Google for this specific search query, which can lead to more traffic and potential sales.


1. Utilize The Three C’s Of Search Intent

One way to optimize for search intent is to use the “Three Cs” framework, which involves considering the content Type, Format, and Angle of the search results for a given keyword.


  • Content Type: Blog, Product Page, Category Page

For example, if you’re researching a keyword like “how to train a dog,” you might notice that the top search results are primarily blog posts and videos.

This suggests that blog posts and videos are the preferred content types for this query. 


  • Content Format: Listicle, How to, Tutorial

You might also notice that the top results tend to be step-by-step guides or tutorials, which suggests that a “how to” content format is likely to perform well. 


  • Content Angle: Personal, Review, … 

Finally, you might notice that some top results are written from a personal perspective, while others take a more scientific or instructional angle. This shows that there are a lot of good ways to write about this keyword when you’re making content.


2. Assess whether the query is low competition.

Assessing the competition of a keyword is a crucial step in SEO. Here are some practical tips to help you evaluate whether a keyword has low competition:


  • Can you match the top tank pages? (Can you create the same content?)

This means you have to look at the top 10 pages that rank for your target keyword and decide if you can make content that is similar to or better than what they have.

If the content on the top-ranking pages is of high quality and difficult to replicate, it may not be worth targeting that keyword.


  • Check the domain rating (DR). (Are they big sites, or can you compete?)

DR is a score given to a website that predicts how well it will rank on search engine result pages. If the top-ranking pages have high DRs, it may be difficult to compete with them.


  • Do top websites have similar content to yours? (Are their seed keywords identical to yours?)

If they do, it may be difficult to differentiate yourself and rank for that keyword. But if their content is old or not complete, you may be able to make better content and rank higher.


  • Check the referring domains. (Are they big websites, or can you have them?)

Referring domains are other websites that link to the page you’re analyzing.

If the top-ranking pages have a lot of backlinks from high-quality websites, it may be difficult to compete.

However, if they have few or low-quality backlinks, you may have a better chance of ranking for that keyword.



Change Your Blog Into A Marketing Blog

A marketing blog differs from what you mainly knew as a blog. The main goal of this blog is to persuade visitors to buy from you. How will you put this concept into action?

This idea is based on focusing on the bottom of the sales funnel. In other words, you have to move the focus from information to your products.

Don’t misunderstand this. I don’t say the info doesn’t matter. In fact, you should make the product the core of the article and expand the surrounding context of the product.


The Google Suggested Search Hack

People, if they know what they’re looking for, would be searching for something like:

  • How to – How to increase sales with a WooCommerce Wishlist? (Top of Funnel – Doing initial research, most likely before they have a vetted idea)
  • Questions – Best wishlist plugins for WooCommerce (Mid-Funnel – They likely have an idea and are deciding on a plugin. But they probably haven’t picked a development company yet)
  • Comparisons – MC vs. TI wishlist (Low Funnel – They likely know what plugin they want and are looking for some convincing reasons to choose one)


Steve Jobs once said:

“The difference between a great product and a good product is in the details.”


This is also relevant for articles.

Don’t outsource your articles to anyone. Your articles must be genuine and authentic, written by an expert. Otherwise, your content looks good on the surface, but after giving it a deeper look, you realize it’s nothing but high-level fluff.

What can you do for this?


How we used AI generated content to improve our blog posts

AI can generate content, it can’t replace human emotion, motivation, and thinking. Our readers come to our blog for our unique perspectives and experiences, not just for information.

We believe that in the future, only blogs that offer something new and insightful will survive. That’s why we’ve started a new path for our blog.


ChatGPT: Hero or Villain? 

We’ve all heard about ChatGPT by now. It’s an exciting development in the world of artificial intelligence, but it’s also created some challenges for us here at our company.

Last month, we faced a tough decision: Should we stop content production altogether? Was it possible that ChatGPT would make blogs obsolete?

After many discussions and debates, instead of being afraid of the future, we chose to embrace it. Here’s what we did.


Best way to use ChatGPT for creating content

First, we generated a content brief and outline using ChatGPT. This is a template order you can use.

Write an outline for a blog post about [Blog Title] including [Keywords] in the headings.


Then you can write the content brief based on the outline.

 Write a content brief for this outline.


Here is a content brief template for our posts.

Target keyword
Secondary keywords
Target Audience 
Search intent/ Content Angle
Tone of Voice
This is what we like
Word Count
Payment Level
Additional notes


Next, we wrote the raw content with the help of ChatGPT, which accounted for about 30–50% of the article.

Instead of using freelance writers, we hired researchers and experts in the field to write about their personal experiences and opinions related to different parts of the article.

Then, we used ChatGPT to rewrite the content so that the tone of the whole article was the same.

We finally had a comprehensive article that was new, interesting, and full of new ideas.


Choosing The Right Content Angle That Adapts the AI Limits

When it comes to creating content for links, there are two types:

1. Content For Normal Visitors

    • Drives credibility, authority, and trust around a given topic.
    • Turn cold traffic without knowledge of your brand into hot traffic ready to buy from you.
    • Will be optimized for search engines to rank higher and drive more traffic to your products.
    • Can not be promoted to other websites. Because it is written for our customers.

2. Content For Other Webmasters/Businesses

Regarding link building, these are the folks that matter. But if it doesn’t immediately appeal to their interests or spark a bit of curiosity, you’re done.


The Steps you should take

1. Self-evaluate and decide what you’re known for.

Figure out what type of angle you think fits best for your business. 

  • Certified in something or have a TON of experience? Expert angle.
  • Love digging around in data and doing research? Comprehensive deep dive angle.
  • Want to stir up the pot and ruffle a few feathers? Critical review angle.


2. See what’s trending and combine your angle with topic ideas.

Instead of choosing articles to write and promote at random, you can use tools like Google Trends or Buzzsumo to make sure a topic is good before you write about it.


3. Check high volume keywords

In addition to checking what’s trending, I also tend to target the most popular keywords in my niche.


4. Make the content brief and outline

5. Use AI and researchers to create the content

An expert on the topic and/or the managing editor should work a lot on articles to make sure they are high-quality.


6. Gather prospects

7. Finalize the script & begin outreach


How to best appeal to the prospects interests? Content angles and positioning.


Content Angles & Positioning

There are a ton of different angles and ways to approach a topic. Below, three of them are listed.

  • Critical Review

For this type, I look for a popular topic or something that is popular at the moment and write a critical analysis of it. Can you come in and create an argument AGAINST the trend?

An example.

Each year, several beauty products go viral on this TikTok. If you own a cosmetics online shop, you can buck the trend.

You may analyze why these items became popular and whether they are worth it. If not, you can introduce replacements, and here you can include the products you sell. 

  • Comprehensive Deep Dive

Basically, you take a popular topic and build an amazing guide and/or enhance what already exists. 

You can do this by adding images, videos, infographics, custom data, and first-hand experiments. The better your content gets, the deeper you go and the more unique insights you find.

Look at how these 2 websites made a deep comparison between AirPods Pro 2 and Beats Fit Pro.

The first one compares the items based on first-hand experiments and self taken images.

The other one uses custom data and charts to offer a more credible comparison.

  • Expert Analysis

You need to objectively be an expert on the topic being talked about. These content angles may lead to four blog categories:

  • Listing articles for the right products for a specific goal.

Example: 7 best smart vacuum cleaners in 2023

  • Comparative articles on different products

Example: iRobot Roomba vs. iLife V3s Pro Vacuum Cleaner, Which one is better?

  • Articles introducing alternatives to competitors’ products

Example: iRobot Roomba Alternatives that Win The Game

  • Contents introducing and reviewing new products in current marketing trends

Example: iRobot Roomba Review 2023 (Proven Pros & Cons.)

Using marketing blog to increase woocommerce sales
Example of Using marketing blog to increase woocommerce sales



Can ChatGPT blow up your blog?

Well, Yes.

If the feeling of personal experience isn’t backed up by evidence and all the content on our blog comes from a few other blogs, it will be taken down soon.

Remember, AI is only an accelerator to your content creation process. This is where these factors become vital.

  • Practical Content angle

 In the previous section, I’ve shown our CB brief template. Do not underestimate rows like tone of voice and content angle. Those are the guide for the researchers and will reduce the revising process.

  • Fact Check

ChatGPT covers the data that was produced before 2021. This means if you want to produce fresh content, this tool offers limited help to you. On the other hand, you must check what the researcher have produced. Is it based on what you have mentioned in the outline? 

  • Optimized Outline

By optimization, I mean including the tables you want, description and placement of the images, and the parts that is not for the researcher. This is a part of one of our blog outlines.


blog outline template
Snapshot of blog outline template


Expert tip: A low -quality but powerful video video is worth the post that the robot has written. In the future the value of new and human generated content will go higher, as repetitions will be replaced with the robot.


Social Media, Your Business Wikipedia

Should you be active on social media? Yes.

Should you be active on all social media sites? No.

In general, the following businesses need a social media marketing strategy more than others:

  • Famous brands
  • Sports, health, and beauty-related products
  • Children’s products
  • Luxury goods
  • Big online stores
  • And those who intend to invest a lot in advertising.


To define your SMM strategy, you should study the alteration of social media, which began with the rise of TikTok. 

Before TikTok, social media was about observing content from people you followed. Hashtags were negligible, the whole “Explore” idea wasn’t an option, and suggestion algorithms were weak.

After TikTok, social media platforms like Instagram and YouTube are turning into discovery platforms, where you’ll be able to find interesting, cool content from anyone.

So the entire SMM concept should focus on creating engaging content, no matter who you promote it for. Instagram, Twitter, and TikTok are the best social platforms for eCommerce.

If you guarantee that your content is valuable, I also promise that the following SMM methods will increase WooCommerce sales through these platforms. 


Optimized Social Media Strategies

By following these optimized social media strategies, you can improve the effectiveness of your social media marketing efforts and drive better results for your business.


  • Use the “Add yours” sticker on Instagram stories and ask customers to share photos of your products. Then run a draw for people who have participated.
  • Create a unique story filter that can go viral easily. “Which actor do you look-alike” or “Sing with this song” were some popular ideas.
  • Reels are Instagram’s new feature to beat TikTok. Try the remix option and use viral reels to show your products.
Instagram Reels remix feature
Snapshot of Instagram Reels remix feature



  • Offer limited offers and discounts in exchange for retweets.
  • Promote your product by launching a hashtag campaign. Trending hashtags on Twitter are one of the main targets for people to search.
  • Find viral tweets every day and leave a fun comment. This makes users visit your profile.
  • Create a public list of accounts related to your business, generating many loyal audiences.


  • Always try to participate in TikTok challenges. Show your product or business in the video.
  • Try some weird ideas that people won’t skip. By weird, I mean like smashing an iPhone.
  • Find music that describes something you can do with your product. This can make you a trend. (A song called Sketchers had been a trend on TikTok, and people bought Sketchers just to try the challenge.) 


Affiliate Marketing with Social Media Approach 

Probably you’ve heard affiliate marketing is an important way to increase WooCommerce sales. But this method needs a separate, workable strategy to flourish. In my opinion, the best form of sales affiliation program contains 3 factors:

  • Best-selling product
  • Reasonable commission or discount
  • Optimized platforms


We probably don’t have a problem with the first two factors. The challenge is to find the best platform for your affiliate system.

Selecting the optimal social media platform for affiliate marketing is paramount since it can profoundly affect the outcome of your campaign.

Each platform boasts a unique audience, style, and features, implying that some platforms may work better than others depending on your niche, target audience, and product or service type.


For instance, if you’re looking to attract a younger demographic, Instagram and TikTok could be more efficient than LinkedIn or Facebook.

Similarly, visually appealing products might be better promoted on video or photo sharing platforms like Instagram or Pinterest than on websites or Twitter.


I tried to provide a table of available platforms to promote the sales cooperation program. Based on your best-selling product, choose one to start with.

PlatformPromotion Strategy
Email CampaignsInvite your top customers to join

Promote in transactional, or thank-you emails

Include a section in email newsletter

Video ContentUnbox products

Record how-to-use videos

Answer customers questions

Blog PostsProduct reviews



Social MediaMake an inspirational post on LinkedIn

Try a Q&A on Twitter

Generate an infographic on Pinterest

Use your product in a TikTok challenge

Run a hashtag campaign on Instagram

Product Review WebsitesInclude information on how to use the product

The pros and cons of using the product 

Your personal experience with the product

Affiliate Forums And GroupsShare your expertise before promotion


Certain platforms have strict guidelines for affiliate marketing, and failure to adhere to these guidelines can result in account suspension or termination.

Aside from the platform’s rules, it’s crucial to consider the platform’s advertising options and features, as well as its users’ engagement level.

For example, Facebook and Instagram offer targeted advertising options that can significantly enhance affiliate marketing campaigns, while Twitter’s advertising options may be less effective.


Another challenge is to find the affiliations. Thanks to several tools designed for seeking affiliates, you can let your website do it. I have 3 recommended tools for you: 


The ideas mentioned previously were methods to grab potential customers’ attention. Now it’s time to take the final move and make them buy.


Triple P: Perfect Product Page

This is where all of your efforts will manifest. So you have to be sure what you offer is far more persuasive than all of your rivals.

Check out the best-selling products of your competitors, even on Amazon! Try to imitate their best product pages. Do some research and, if necessary, contact the manufacturer of your products to write the most comprehensive product description in the world for your website.


Topics To Include In Product Page

In this product description, you must include the following topics:

  1. What are the product’s advantages? What opportunities will I get by buying it? Why should I buy this product?
  2. What are the positive and negative features of the product?
  3. Who should and shouldn’t use this product?
  4. Why should I buy from you?
  5. Product images and videos (Color combinations and analysis)
  6. Reviews of satisfied customers and successful examples 
  7. The possibility of getting free support
  8. Warranty and refund conditions
  9. Certificates and product credentials


If you want to get the most out of the least, start with the 20% of product pages that generate 80% of your profit per year and get them to the perfect stage first.


Some small changes can bring this perfection, leading to increased WooCommerce sales.

  • Try to use tables and infographics so that users can understand the product faster.
  • Tell a story in the product details. People love to imagine themselves happy while using the product.
  • Include at least two images showing your product in use. For clothes, use a human to wear them. For flowers, show them in the room decoration with a vase.


Adding complementary images to the product page
Example of Adding complementary images to the product page


  • A short video can deliver the message you are trying to send through a long product description. For a clothing store, you can hire a model to discuss the material, quality, and details in a video.
  • After each purchase, ask buyers to comment on the product page. One out of five comments will be good enough to publish.
  • Place a box on the product page to offer a free consultation to all visitors who have entered their emails.
  • Ask users to share their experiences of using your product on Twitter. Then display that text in an embedded form on your product page.


Expert tip: If your product page is too long, don’t worry. A long product page shows the product’s details and value in users’ minds. People won’t read the entire product page, but the length increases trust in their subconscious.


You’re Good, But Not Stop-Scrolling Good

In contrast to the opinion of many who focus on rational parameters in their sales campaigns, selling is an emotional process. Users buy with their feelings and then are convinced of their logic.

You have to create a sense of excitement and motivation in your audience. This is where they stop scrolling and pay attention to whatever you provide. The following ideas will trigger excitement in visitors.

Don’t spoil your discounts

If you constantly give discounts for poor reasons, your audience will gradually become uninterested in your discounts and feel like you are a fraud! On the other hand, without discounts, they won’t buy from you either. So keep the balance.

You can give everyone a few reasonable discounts throughout the year at different intervals, which can be effective enough. Excessively large and permanent discounts can seriously damage the reputation of your online business.

Relation between number and effect of discounts
Snapshot of a graph about Relation between number and effect of discounts


These ideas can make your discounts more meaningful and effective. Offer

  • Exclusive discounts for products on their wishlist. 
  • Discounts or special purchase conditions to your customers on their birthdays. You can also give discounts or free shipping to your users on special national holidays.
  • Discounts based on different levels of the sales funnel. The more they are near the bottom of the funnel, the lower the amount of discount. For example, add a 20% off for their wishlist items, but a 10% for the save for later items.
  • Evergreen discount displayed to each user only once a year. For example, to the users who have received more than ten emails from you and had an open rate above 30% and haven’t purchased anything yet, offer an opportunity to purchase within a few days.
  • Discounts based on the combination users lists. (Wishlist, Save for Later, Multi-list, …)
  • Discount for the product’s launch or limited amounts for a limited time.
  • Free gifts alongside your products for a limited period.
  • Discount, free, or gift shipping for larger quantities.
  • Free shipping, like for purchases over 1.5 times the average order value on your site. 
  • Special discount on packaging for a limited period.
  • Gamification system where users collect points for each purchase or activity on the site to buy their bargains with their own points.
  • Special offers to those who buy more than a certain amount, or they can get iPhone lottery points or a big discount on their purchases in a certain period.


Expert tip: Inform the users about the discounts as much as possible through email, SMS, and social media. Create a countdown for discounts, report the remaining number of days and the purchase status of others, images of extensive postings, and increase the excitement to increase the probability of purchasing.


Display notification to gain trust

Using different plugins, you can display the product’s sales report from other users on your website’s sidebar for each product. It will help your customers not feel alone and encourage them to purchase as soon as possible because the product may get sold out.

Plugins such as NotificationX and TrustSignal can also create the feeling that other users with specific names have purchased these products and increase validation in your business.


Simplify the buying process

67% of users abandon their shopping carts and leave the site. You can detect the various reasons. Contact the users who have canceled their purchase and ask what the problem is in the purchasing process, so you can fix it. The main issues and the solution are shown below.


ProblemHow to fix
Emotional and momentary issuesEncourage the users through several emails to complete their purchase. The Retainful Plugin can help you with this.
Loss of trust in the storeOn the cart page, show your business credit, refund guarantee, and satisfaction of other customers once again. The Cartflows plugin is a good tool for this issue.
Organizing the favorite itemsMC Multi-List is designed to solve the problem. They can list their desired products for different occasions or goals.
Plenty of checkout fieldsLet them only fill the necessary fields. If the mobile phone is not important, don’t take it. If it’s a downloadable product, just take their name and email.

For this option, you can use Checkout Field plugins available on the market.

Lack of shipping optionsCheck the successful stores and provide users with the best shipping methods.
Long purchase processRemove membership to purchase from the purchasing process. The cart page can also be removed for many businesses where the user never orders multiple items in one order.
Displaying different prices during purchaseIf your product is $5, it is better not to show the tax and shipping cost to the customer. If they enter the product page with the background of $5 and face $15 in payment, you’ll lose 35% of your customers because of this.

Check and calculate your products’ average annual shipping cost through WooCommerce reports, and add the final tax cost to the product price.


Expert tip: If the price of your product is competitive, display the final price set to your user under the add to cart button. Try your best not to shock the customers on the checkout page when they see the new price.


Overselling before, during, and after purchase

Creating more sales during and after the purchase can significantly increase WooCommerce sales. You can use plugins such as the Smart Offers plugin to implement the idea. You have several choices here:

  • Complementary products to the main product, like a charger for a mobile phone.
  • More expensive alternative products to the products in the cart in the same price range but slightly higher, like the iPhone instead of Samsung.
  • Comprehensive package, including a discount, instead of the product in the cart.
  • Giving points to the users who have made the most purchases with the myCred plugin. They can make more purchases with their points, and in this way, you’ll gain more loyal users.
  • Display offers in the cart, at checkout, or on the checkout page after purchasing.


The Bottom Line: Choose A Proper Strategy!

You’ve learned about everything you can do to increase WooCommerce sales. Still, keep in mind your budget. If your budget is limited, don’t design your blog and SEO plan intensively and focus on achieving faster sales. Let your business move, and your income stream come, then try long-term strategies.

Budgeting and operational strategy are critical. You don’t need to copy all the mentioned ideas. Choose the ones that are sure to be effective based on your budget, your target audience’s behavior, and your human resources.

However, applying these methods only once wouldn’t be enough. You should always check on your users with sites like Hotjar and watch how they use your site to make it better and get the best conversion rate.

The ideas here are very general and can be changed to fit your business, your customers, and your business’s location and culture. You can implement some ideas in two ways with A/B testing and pick the best one.

Do you think you can add another idea to increase WooCommerce sales that I haven’t mentioned in the article? Please write to us.


saeed threes avatar orange theme
Saeed Threes
I love WordPress, its plugins, and building a free world with this tool. That is why I would like to share my experiences in this wonderful world with you. You can do anything with WordPress without any hassle.
Share this article

Join now and save up to 40% when we launch

Get the plugin as soon as we launch + Get a massive discount
+ Save loads of time and money
Get Access Now>>
🔒100% Secure | No SPAM | Opt-out at any time