WooCommerce Wishlist Plugin Comparison: TI Wishlist vs YITH Wishlist vs MC Wishlist

Choosing the right WooCommerce wishlist plugin can be a daunting task with options like TI Wishlist, YITH Wishlist, and MC Wishlist vying for your attention.

In this competitive landscape, determining the ideal solution requires a thorough comparison. That’s where we come in. In this article, we’ll delve into a comprehensive analysis of these plugins, dissecting their key features in six crucial aspects.

By the end, you’ll have the insights needed to pick the perfect plugin for your WooCommerce store. Let’s dive into the ultimate showdown!

Which WooCommerce wishlist plugin is better?

Although there are many free and premium wishlist plugins, not all of them are suitable. So to make things easier for you, here are the two best plugins to add to your WooCommerce tools. There are many requests for an accurate comparison between these two plugins. We researched a lot and found nothing; no websites have provided a practical comparison. So if you want an accurate view, it stays here.

1. Cost

✅ YITH WooCommerce wishlist

The free version of YITH is available, but you need to buy a premium one to have more accessibility. To clarify, the best features in the premium version, not in the free version, are: 

✔ Multi-wishlists per user: Allow users to create multiple wishlists
✔ Wishlist privacy settings: Allow users to set visibility options for each wishlist
✔ Ask for an estimate feature: Allow users to send their requested price
✔ Send promotional emails

✔ View a list of popular products (added to wishlists)
✔ Enable/disable the wishlist features for unlogged users
✔ Show multiple ‘Add to Cart buttons in the wishlist table
✔ Show product price variations (Amazon style)
✔ Choose modern & beautiful layouts for the wishlist page
✔ View the wishlists created by logged-in customers

The premium version of the YITH Woocommerce wishlist costs $ 94.99/year depending on the benefit of this YITH wishlist plugin, $95 worth. 

✅ TI WooCommerce wishlist premium & free plugin

Although you can work with the free version, the TI WooCommerce Wishlist Premium has more options to increase sales. The best features you can have in the premium version: 

✔ Multi-wishlists per user: Allow users to create multiple wishlists
✔ Wishlist privacy settings: Allow users to set visibility options for each wishlist
✔ Ask for an estimate feature: Allow users to send their requested price
✔ Send promotional emails

✔ Products quantity
✔ Product analytics for admin
✔ Following wishlist feature
✔ Advanced settings almost for all basic features
✔ Additional shortcodes and widgets
✔ Premium predefined styles of skin

The TI WooCommerce wishlist premium version has six options that you can choose expend on your needs: 

• Singe site- 1 year: $79
• Single site- lifetime: $199
• Up to 5 sites- 1year: $99
• Up to 5 sites- lifetime: $249
• Up to 30 sites- 1 year: $199
• Up to 30 sites- lifetime: $499

✅ MC WooCommerce wishlist premium & free plugin

The free version of MC Lists offers a wishlist with every premium feature you see in other wishlists. Here are some of the MC Wishlist free features:

✔ Different Positions for the Wishlist Button

✔ Custom Appearance for Wishlist Button

✔ Wishlist Page with Your Desired Appearance

✔ Place Different and Attractive Counter

✔ Variable Product Support

✔ Full Integration with the Elementor

✔ Customized Pop-up for Wishlist

✔ Invitation Box for Guest Users

✔ Wishlist for Guest users Management

✔ Wishlist Sharing Options

✔ User List Monitoring

In the premium version you have accessibility to six different lists. Additionally, there is a full marketing toolkit available in the pro mode. You can use email marketing tools and analytics to increase sales.

✔ Multi-list: allow your users to create multiple lists and share them everywhere, and you have a chance to offer them based on their lists automatically

✔ Next Purchase Cart: Allow users to save products that they want to delete from their cart to buy later and active smart offers and recommendations based on users’ intentions.

✔ Waitlist: Create a sense of urgency and exclusivity by setting up a waitlist and allowing customers to sign up for notifications when the sale begins.

✔ Sequential Email Automation: send automatic emails to reach the right people at the right time based on their behavior on your site.

✔ One Shot Email: Use one-shot emails to provide personalized product recommendations based on customers’ previous purchases or interests

✔ Advanced Analytics:Analyze your MC lists data to segment your audience based on  preferences, and behavior.

✔ Smart Offers: Personalized, High-Impact Offers.

The MC Lists premium version has six options that you can choose to expend on your needs:

• Singe site- 1 year: $79
• Single site- lifetime: $199
• Up to 5 sites- 1year: $99
• Up to 5 sites- lifetime: $249
• Up to 30 sites- 1 year: $199
• Up to 30 sites- lifetime: $499

🏆 Winner? 

Although they are different, they are in close competition. You may think first it’s just a matter of money. But the price difference of $16 a year is not very significant. So we have no winner here.

See which one has the features that are most important to you. For example, if data analysis is significant to you, select the MC Lists plugin. But if you do not have enough time to analyze the data and just want to know which are the most popular products (added to wishlists), the TI wishlist plugin has made it easy for you.

Notice: YITH wishlist has a 30-day money-back guarantee, and the TI wishlist and MC Lists have a 14-day money-back guarantee. So do not worry about your money at all.

2. Plugin Updates

✅ YITH wishlist plugin for Woocommerce

First, you need to know the last update is not a good factor to decide. The other point is that the Continuity of updating the YITH wishlist is quite good. As you can see from the image below, this plugin updates every month. That is a great sign to see if they are looking for development or not.

✅ TI wishlist for WooCommerce

TI wishlist updates the plugin four times a month. For example, one of the new updates from PHP was published, and the TI wishlist started updating without a delay.

But as mentioned earlier, TI wishlist updates include bug fixes. In comparison, the YITH wishlist adds new features (which are also useful) in each update.

✅ MC wishlist for WooCommerce

The continuity of updating the MC lists is also good. As you can see from the image below, this plugin updates every 2 or 3 weeks. The updates usually include a mix of bug fixes and new features.

Heads up! Only the continuity of the update should not be the criterion. The most important factor is the changes made to the plugin. Check what changes have been made each time the update. Therefore, updates can include new marketing features that will help you sell more. It could just be creating a new layout that has little effect.

🏆 Winner?

The more useful updates, the better. So the winner is YITH WooCommerce wishlist and MC Lists.

3. Promotion

In marketing, when we say promotion, it means the types of activity that will encourage the user to do something you want to. 

✅ YITH WooCommerce wishlist plugin

Any professional business owner knows that installing a plugin and hoping for a new change is not working. What will affect is using the options to help do marketing stuff for you. YITH wishlist has a great marketing promotion, like: 

🔶 Ask for an estimate

When you enable the estimate button, you will respect your online customer that I care about, just send your offer, and we will discuss it. In this case, you will sell more and find loyal customers, which is important for your business. 

🔶 Send promotional email

Imagine going to a website and adding a product to your wishlist. Many distractions like anxiety, forgetfulness, and busyness cause you to forget our wishlist. So you need someone to remind you.

In marketing promotional email, do it. For example, on your website, you define a 45% discount code for those you have a hat on their wishlist for one month. You can send an email and say, “don’t you want to buy your favorite hat with 45% off?”

Properties of promotional email: 

• Back in a stock email: send a notification when users add a product again to their wishlist
• Customize the promotional email with a powerful editor
• Send promotional emails to users who have added a specific product to their wishlist
• Use a shortcode to make more personal
• Sharing on social media

🔶 Sharing on social media

Users can share their wishlist on their social accounts with these promotion options. In this case, their friends can see the link and click on it and buy that product if they are in condition. The point is that even if your users are not logged in, they can share their wishlist.

✅ TI wishlist plugin

As I said at the beginning, these two plugins are similar but are a little different. For example, TI Wishlist also has an “email notification” option but with more options like: 

One other benefit that will make the TI wishlist stand out more is analytics. You can browse and manage your customer wishlist from the admin panel. To clarify, you can find out what your customers wish and how popular their wishlists are. As you can see from the image, you can track the information like:

• Wishlist name
• Username
• Privacy 
• Item in wishlist 
• Followers (even you can see their followers)

• Product name
• Wishlists
• Users
• Purchases
• Ctr
• Abandonment 

In this case, you can increase that product on your website because, by this information, you know that your user needs it. Of course, to create FOMO, I recommend limiting the number of products in stock so that customers are encouraged to buy quickly before running out of stock.

You can choose to:

1. Send a promotional email directly.
2. See the user’s behavior by the statistic first and then send a targeted promotional email.

✅ MC wishlist plugin

With MC Lists, you can simplify your management process and improve your store’s overall performance. Additionally, the premium plugin offers professional analytics and email campaign and smart coupon features. MC Lists has a great marketing promotion, like: 

Ultimate Wishlists (Multi-list)(Pro)
All Wishlist features plus:
Customize names and descriptions for each list
Add or move products between multiple lists
Choose whether to make lists public or private
Attractive display in the WooCommerce My Account section
Additional dedicated button to encourage user engagement and lead generation

Save For Later (Pro)
The “Save for Later” button opens up new sales opportunities by allowing users to temporarily remove items from their cart and add them to the “Save for Later” list.

Easily add products to cart with one click using “Save for Later” or remove them from the list
Optimized for seamless desktop and mobile viewing experiences
Highly customizable overall to fit specific needs (Texts, Icons, Buttons)
Compatible with a wide range of popular WordPress themes and plugins
Personalized save list of products for each user (logged-in users only)
Keep track of purchased items from the save list
Available for both registered members and guests
Option to include a prominent call-to-action bar with notifications
Supports both simple and variable products
Persistent storage of save for later product values
Customizable placement of save for later table on cart page
Three styles to choose from for the save for later button position
Well-designed icons for save for later button appearance
Convenient “Add All to Cart” button on cart page for added convenience

Email Automation Features (One for FREE)
Automate targeted sales offers and follow-ups with a specific segment of users.

Design & Customize Personalized Coupons (Time, Free Shipping, Price, Expiration) with Automated Deletion
Multiple Email Automations for Targeted Users (e.g., send an email to users who added a specific product to the wishlist)
Email Series Template (4 professional templates with marketing, copywriting & FOMO techniques) & Automation
Dynamic Personalized Email Content using Placeholders:
{user_name}, {user_email}, {user_first_name}, {user_last_name}, {coupon_code}, {coupon_amount}, {expiry_date}, {wishlist_url}, {checkout_url}, {shop_url}, {site_name}, {site_description}, {unsubscribe_url}
In-depth Reports for Each Automation: Analyze, Optimize, Track Open & Click Rates, and Sell More
Unsubscribe Option

Email Campaign Features (Pro)
Send targeted email campaigns with special discount codes to increase sales.

Customizable Design: Tailor offers based on time, free shipping, price, and expiration date for each user, with automated deletion after expiration.
Personalized Content and Define email content using placeholders such as {user_name}, {coupon_code}, and {expiry_date}.
Targeted Campaigns that Reach high-potential users with targeted campaigns.
Comprehensive Reporting that aid you to Analyze campaign results and improve future campaigns with detailed reports.
Unsubscribe Option

Lists Analytics (Pro)

Find which product was added the most to users’ lists, design a promotional campaign or automation, and increase your WooCommerce sales.
Find potential users to sell products to.
Find potential out-of-stock products to restock.
Find users’ list status and sell to them with personalized calls.
Export users based on their condition (wishlists or other lists like “save for later” and others, purchase history, product conditions)
Set different conditions and find hot prospects for selling.
Products stats.
Sales stats.
Prospects’ list stats.
Sales details based on each customer.
Sales details based on each list.
Total amount generated from each list.
Export stats (products, customers, prospects, and wishlists)
Each List purchases (logged-in users only)
Recover cart abandonment and other lists

🏆 Winner? 

YITH and TI Wishlist both have similar options, but MC Lists offers a variety of marketing features. So MC Lists is the winner.

4. WooCommerce Wishlist Plugin Help and Supports

The most important factor is help and support. Of course, you install a plugin (sometimes you even paid for it) and expect an available support team. You can realize which plugin has better support:

✔ Their answers and solving problems in the WordPress repository
✔ The number of support methods they have

So let’s find out which one does better.

✅ YITH & TI WooCommerce wishlist plugin

✔ First, check the rating and number of solved problems in WordPress respiratory.

As you can see, the rating and performance of the MC Wishlist in the WordPress repository are much better. The number of support requests for YITH and TI wishlist  is much more, but support should always be excellent for any requests and in any situation.

✔ Secondly, let’s look at the support methods of each on their websites.

All three plugins have fast support methods on their websites. They will support you even if you have a free version. YITH and MoreConvert have a FAQ sectionwhere you can find your answer faster if you have a question that someone has asked before. But TI and MC are stronger in the live chat section.

Never buy the premium version before using the free version. While using the free version (use for three months), ask your questions and problems in the support. Then, if you are satisfied with their answer and help, you can buy a premium. 

✔ They all have complete documentation, even for your technical problem. But MC Lists and TI WIshlist have a better segmented guide. They Carefully and patiently have made documentation with all details about any part of their plugin. 

🏆 Winner? 

With knowing some deficiencies in YITH wishlist, Strangely both TI Wishlist and MC lists plugins have the same support and help. But with a slight look at the rating and resolved issues, I can choose MC Lists as the winner.

5. Customization and design 

This factor is important for those who care more about style and theme than a wishlist’s marketing benefit.

✅ YITH wishlist plugin for WooCommerce

This woocommerce plugin lets you customize your wishlist, button, wishlist page, links, and…. In the section Style and color customization section, you can set up the style and color of the button that shows on the product pages and shops.

What you can change in the YITH wishlist: 

• Multiple layout and theme for wishlist page
• Able to Add widgets for the header and sidebar 
• Use the default heart icon or upload a custom icon
• Quite customizable colors and styles
• Quite customizable labels and texts

Remember that all these appearances and properties are available for “ask for estimates” and email parts.

✅ TI WooCommerce wishlist plugin

You have full control over the look of your wishlist. Choose heading and content fonts, font size & colors, button font size and colors separately for each button style, button border-radius, popup styles, and so on. 

The total option for appearance is like YITH, but TI Wishlist has more options for email and other parts. For example: 

• Email background-color
• Content background-color
• Add logo image and text for email promotional
• Ask for an estimate in TI to have more options to customize

✅ MC WooCommerce wishlist plugin

MC WooCommerce Wishlist Plugin empowers you to maximize your sales potential through comprehensive and customizable wishlist marketing and follow-up tools. Take control of your wishlist button, page appearance and performance, user behavior, and retargeting strategies to convert more visitors into customers.

The total option for appearance is like TI wishlist, but MC Wishlist has more options for other lists and marketing tools. For example: 

Different Positions for the Wishlist Button

• Display the button on the product detail page in 9 different positions.
• Display the button on the listings page in 4 different positions.
• Display the button in any other place with a dedicated shortcode.
• Simplified “remove from wishlist” behavior (remove on second click).

Custom Appearance for Wishlist Button

• Customize the text, icon, color, shape, size, border, and margin of the button on product and listings pages.
• Show a tooltip for the button with your custom style.
• Limit the button to guests and users.
• Add items to the wishlist for specific product variants or options.
• Enable the ability to use custom CSS for further customization.

Wishlist Page with Your Desired Appearance

• Customize wishlist page layout and design like colors, text and styles.
• Option to include wishlist name and description
• Display wishlist items in a table format
• Customize wishlist table columns (e.g. name, price, image)
• Ability to set different layouts for wishlist and set according to user’s preference
• Option to add pagination to the wishlist table
• Allow customers to share their wishlist via email or social media
• Option to allow customers to add to cart and delete wishlist items directly from the table.
• Two responsive layouts for the wishlist page.
• Option to display a separate “Wishlist” tab in “My Account”.
• Option to display on tabbed lists tab on my account or any custom page.
• Option to automatically remove purchased items from Wishlist in different status.

Place Different and Attractive Counter

• Option to display the counter in the header or footer of the site.
• Option to show Mini Wishlist for counter or as a widget for sidebar.
• Option to customize Mini Wishlist’s text, icon, color, shape, size.
• Customize counter’s text, icon, color, shape, size.
• Choose the location and style of number on the counter.
• Option to show text beside the counter.
• Option to show a counter with a shortcode.

Customized Pop-up for Wishlist

• Trigger pop-up when adding a product to the wishlist.
• Option to disable pop-up on mobile devices.
• Customize pop-up background color and opacity.
• Set custom text for pop-up title and description.
• Option to include product image, price and name in the pop-up.
• Customize font color, size and style for the pop-up.

Invitation Box for Guest Users

• Option to enable/disable invitation box for guest users.
• Customizable invitation box text, title, and button.
• Ability to redirect guest users to the login or registration page.
• Customizable redirection URL after login or registration.
• Ability to customize the invitation box background color and image.

🏆 Winner? 

So, as you can guess, MC Wishlist has more options for styles and themes. And it’s the winner once again. 

6. Live demo 

✅ YITH wishlist plugin

When a plugin has a live demo, it will give users a great chance to try and use the plugin without installing it. Fortunately, YITH acted strongly in this case and published three live demos. You have 1 hour of trial and error on the YITH wishlist demo. 

✅ TI WooCommerce wishlist plugin

TI wishlist also has a live demo. It even has more options than YITH. You can spend lots of time checking it, and the speed of loading in the TI wishlist plugin live demo is much better.

✅ MC WooCommerce wishlist plugin

MC Lists offers a unique live demo. It includes all the premium features in the deom. You can explore all the admin panel and customer view, with a great loading speed and no delay or errors.

🏆 Winner? 

TI WooCommerce Wishlist and MC Lists plugin both offer great live demo.

WooCommerce Wishlist Plugins Wrap Up

So till now, the MC WooCommerce wishlist plugin has won. But it’s not mean that YITH or TI wishlist are not good. They also have great options. However, the MC Lists had more useful option in this game.

The MC wishlist plugin is a better choice for those who want more sales and much more professional marketing because of the great options for analytics and lead generation. 

But if you want to install a popular wishlist at a suitable price (or even you can use a free version), the YITH wishlist is good for you.

In this article, we’ve tried to provide you with the best WooCommerce wishlist plugin comparison. If you have a question, ask in the comment to get an answer quickly.

For a more detailed exploration of the best free wishlist plugins, check out our comprehensive guide comparing TI Wishlist, YITH Wishlist, and MC Wishlist in 10 key aspects. Discover the perfect wishlist solution tailored to your needs in our article on ‘TI vs MC vs YITH WooCommerce Wishlist Plugin: 3 Best Free Wishlists comparison.’