CHANGELOG

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Managing an online store can be very time-consuming. As an entrepreneur, you know that any business’s development takes time. But what if there was a way to do some activities Automatically? Taking a moment to set up to gain time later?

E-Commerce Automation is the answer to your needs. Mainly when it involves such sensitive processes as orders and customer support, this article will introduce 6 ways to automate WooCommerce, leading to increased sales for your online store.

 

What is eCommerce Automation?

E-Commerce Automation is using software to automate as many e-commerce-related tasks as possible. You can use automation, for example, to send emails and notifications in-house and to customers or to create new support tickets at a helpdesk automatically.

However, although e-commerce automation can reduce the time spent on tasks, it certainly does not eliminate the need for human labor. Instead, automation allows you to effectively use your free time to better communicate with your customers, think creatively, and have a bird’s eye view of the things most important to your business operations.

 

 

Top 6 Ways to Automate WooCommerce for More Sales

So far, we know what e-commerce automation is and how it can help your WooCommerce online store to increase sales. In the following, we will talk about 6 ways you can automate WooCommerce and increase sales.

 

1. Automate WooCommerce and Social Networks

To automate WooCommerce and social media, you should download and install Facebook for WooCommerce plugin, which will connect your WooCommerce with Facebook and Instagram.

 

🔸Facebook Shop

Using this plugin, you can connect WooCommerce and automatically create the Facebook catalog on your Facebook page. The catalog, also known as the Facebook Store, will allow you to sell the same products on your website through your Facebook page.

Facebook for WooCommerce Plugin to Automate WooCommerce
A Snapshot of Facebook for WooCommerce Plugin on WooCommerce Website

Advantages:

  • Automated creation of the Facebook catalog with the WooCommerce products.
  • Automatic installation of the Facebook pixel, including e-commerce events (example of events: product displayed, product added to cart, checkout initiated, payment initiated, purchases, etc.).
  • Automatically update products in the Facebook store (catalog) whenever you modify something in your WooCommerce store.

 

With this plugin, you can synchronize:

  • Prices (regular and on sale).
  • Images (main and gallery).
  • Product Description (long or short).
  • Simple or variable products and attributes.
  • Automatically resync at a time of your choice (daily resync).
  • Manual resync of the entire Facebook store.

 

🔸Instagram Shopping

Just like in the previous case, we can link our WooCommerce online store with Instagram Shopping so we can tag products and attract buyers from this social network.

Automatic synchronization: Instagram utilizes the same catalog of the Facebook page to collect product data (prices, descriptions, images, etc.), which means that it will be automatically synchronized every time we make a change in our WooCommerce.

Instagram Shopping to Automate WooCommerce
A Snapshot of Instagram Shopping Banner That Can Help Automate WooCommerce

 

2. Automate WooCommerce Promotions and Discounts

One great way to boost your sales seasonally (low season) or to leverage key holidays (Christmas, Boxing Day, Cyber Monday, Black Friday) is to create marketing campaigns with promotions and discounts.

 

🔸WooCommerce Native Discounted Pricing

A native feature in WooCommerce enables you to work with both regular and sale pricing. Few people know or use the option to schedule the dates (from… until) during which a particular product will remain on sale.

In the following, we will discuss some plugins that solve this disadvantage by expanding the native function and giving new automated marketing features to your WooCommerce website.

 

Finale XL Plugin

The Finale XL plugin lets you greatly enhance your WooCommerce store, as you can add:

    • Dates: dates “from / to” with intervals. Duration by hours. Deactivate and automatically reactivate campaigns.
    • Web Features: Countdown on each product on promotion, sticky header with countdown generating a sense of urgency. Stock bar of products on sale to create a sense of scarcity.
    • Inventory management for promotional products

 

YITH WooCommerce Wishlist

Using the YITH WooCommerce Wishlist plugin lets your users create wishlists with the products on your online store and share them with friends and family. In doing so, you will be able to increase the average purchase value and thus your online store’s sales.

On top of that, letting your users add products to their wishlist will give you some insight over what are your most popular products and your customer’s interests.

YITH WooCommerce Wishlist plugin
A Snapshot of YITH WooCommerce Wishlist plugin on Yithemes Website to Automate WooCommerce

 

3. Automatically Increase the Average Order Value

As the official Netflix technology blog says, 75% of what people watch on Netflix is a result of some automatic recommendation from their powerful personalization algorithm.

Furthermore, when we find out that 70% of Amazon’s “home page” is focused on personalized recommendations, it is safe to assume that using automated recommendations in WooCommerce will boost our online store’s sales.

In the following, we will discuss ways to increase the average order value in online shops, focusing on how to automate WooCommerce to increase average purchase value. To do this, we will need a recommendation plugin.

 

🔸WooCommerce Recommendation Engine

Using the WooCommerce Recommendation Engine plugin, you can do precisely that and automatically display:

  • Products that are related to the ones currently viewed by other users in the past.
  • Related products which other users purchased over time from your online store (not necessarily bought together at the same time).
  • Products related to those other users bought together in the past (bought in the same purchase order, in a specific purchase).

 

🔸Beeketing personalized recommendation

This WooCommerce plugin provides a similar solution through its artificial intelligence algorithm, which analyzes the data and user behavior of an e-commerce website to automatically suggest:

  • Products are purchased together frequently.
  • Products most frequently purchased in the store.
  • Recommended products according to the contents of the cart.
  • Automatic popup with up-sell recommendations.
Beeketing is one of the best plugins to automate WooCommerce
Beeketing for WooCommerce Plugin on WordPress Repository that Can Automate WooCommerce

A further advantage of the Beeketing plugin is that it enables the manual selection of related products and not only the automatic one.

 

4. Automated Customer Service Using Chatbots

Nowadays, perfect customer service is a must for any online store that wants to retain customers and increase sales. According to a study by the consulting firm Gartner, in 2020, 25% of customer service was performed by virtual assistants or chatbots.

We all know the importance of having perfect customer service in an online store with the help of chatbots and how it can boost sales. To better help you with this, below, we will discuss how to automate customer service by using chatbots within our WooCommerce website.

 

🔸WoowBot Plugin

With this plugin, you can deploy a chatbot on any WooCommerce website. The unique feature is that we can connect WooCommerce products to be used directly as part of the answers that the bot sends back to the user.

This plugin lets us have a virtual assistant in our online shop and allows us to connect WooCommerce to use the products as part of the answers it provides.

  • With the free version of this plugin, you will have a functional chatbot for small multi-language online stores.
  • The paid version raises the bar and provides us with natural language processing using Google Dialog Flow.
WoowBot can help you to automate WooCommerce for more sales
A Snapshot of WoowBot Plugin on WordPress Repository to Automate WooCommerce

 

5. Automate Upselling and Cross-Selling with Artificial Intelligence

Upselling and cross-selling are similar to what we discussed in the increase average order value section. In this case, we do the upselling by showing recommendations at checkout or on the cart page.

Cross-selling is also done on the checkout or cart page, and on this occasion, we offer the possibility of buying the same product with other products at a better price to the customer.

Both these techniques are well known, but they generally remain a bit on the back burner because you must make recommendations or create the product bundles manually. However, upsells and cross-sells can now be automated thanks to artificial intelligence.

 

🔸Beeketing for Up-Selling and Cross-Selling

As mentioned earlier in the ‘increase average purchase value’ section, Beeketing is a perfect e-commerce platform for WooCommerce. It offers many features, including upselling and cross-selling with the help of artificial intelligence.

What makes Beeketing great is that the system will do everything from creating related product groups to offering them to customers on its own, and you will not have to do a thing.

 

🔸YITH WooCommerce Frequently Bought Together

Another great option to automate WooCommerce to increase sales through upselling and cross-sell is the YITH WooCommerce Frequently Bought Together. It works by adding a section to your online store which shows usually bought together products to the customer. This plugin can also show related products to the customers to help you generate more sales.

YITH WooCommerce Frequently Bought Together for automating WooCommerce
A Snapshot of YITH WooCommerce Frequently Bought Together Plugin on Yithemes Website

For example, when a customer wants to buy a PlayStation 5 console, the plugin will show PS5 games and accessories to them. All these make YITH WooCommerce Frequently Bought Together a great plugin to automate WooCommerce when it comes to upselling and cross-selling.

 

6. Automatically Recover Lost Sales

We have already discussed how to do remarketing ads on Facebook and Instagram. Now let’s talk about abandoned carts in e-commerce.

According to a study by Statista, 75.6% of users abandon their purchase; therefore, you should focus your WooCommerce marketing on recovering those lost sales.

Here we’ll look at how to recover those potential sales over email and through popups on the website.

 

🔸Abandoned carts recovery via email

Suppose a user visiting our online store adds a product to the cart and ends up with an unfinished purchase. In that case, we can automate an abandoned cart email sending.

What does it do? It sends an email notification to users who started the checkout process but abandoned it.

We must remember that for our system (internal or external) to email the user; they must be registered or at least have entered their email address on the checkout page before leaving the purchase process.

There are at least two ways to automate the sending of abandoned cart emails:

 

Through WordPress/WooCommerce (internal)

Several plugins are available, free and paid, from basic to more complex. For example, you can use Abandoned Cart Lite for WooCommerce (freemium) or WooCommerce Follow-Ups (premium) plugins.

Abandoned Cart Lite for WooCommerce to automate WooCommerce
A Snapshot of Abandoned Cart Lite for WooCommerce on WordPress Repository to Help You Automate WooCommerce

 

Through a third-party service (external)

We will use Mailchimp for WooCommerce for this example since it is highly recognized among WordPress users. However, we could use almost any other external service with plugins or automation with Zapier.

 

🔸Abandoned cart recovery with popups at checkout

In addition to the previous example, we can display popups if our potential customer takes a long time to complete the purchase. To do this, we can use the OptinMonster.

You should try to convince the user by showing an offer, discount, or message that creates a sense of urgency or scarcity to encourage them to decide to buy at that moment and not later on.

One setup we could use in the OptinMonster plugin is as follows:

  1. If the user is on the page that contains /checkout/ in the URL,
  2. And he/she spends more than 120 seconds (2 minutes) on that page,
  3. And an attempt to exit that page is detected

Then, show the popup with the discount.

 

Conclusion

In this article, we discussed 6 different ways to Automate WooCommerce and how you can implement them in your online shop. Automating WooCommerce will increase your sales and save a lot of your time by eliminating repetitive tasks.

We suggest you start with increasing your average order value through the ways we discussed. To increase sales, you should also focus on automating upsell and cross-sells in your WooCommerce shop. Through increased sales and thus more money available, you can implement other ways discussed above much better.

Be it sending follow-up emails to the customers or offering related and frequently bought together products to the customers, you should try automating WooCommerce.

Do you know any other ways to automate WooCommerce that we did not discuss here? Let us know in the comments below.

 

 

You probably agree that making money from existing customers is easier than new ones, but you would be surprised to see how effective it is. In fact, a 5% increase in customer retention can increase company revenue by 25-95%. In this article, I will show how you can Retain Your Existing Customers and Dramatically Increase Your Revenue.

Unfortunately (or fortunately for you!), most businesses are so busy acquiring new customers that they rarely pay attention to customer retention. You shouldn’t be like them, and as you will see, increasing the customer retention rate is far easier than you think, and the result is beyond ordinary.

 

What Is Customer Retention?

Before getting to the actual tips, it’s important to review what exactly customer retention is and how we can measure it.

 

🔸The Marketing Definition

Customer retention is the ability of your company to retain existing customers. In other words, it’s your ability to make previous buyers return and buy more.

 

🔸Why Do Customers Leave?

To start improving customer retention, we need to understand why customers leave. Customers, by definition, have traversed your sale funnel at least once. So they know about your company and have already become interested in your product or services.

Assuming your customers are still alive (it could be pretty dramatic otherwise), the problem is usually because they:

  • Were dissatisfied with your product
  • Found better prices
  • Found better alternatives
  • Didn’t like the way they were treated
  • Forgot about you due to a lack of exposure
  • No longer have the purchasing power

 

It’s usually due to the first five causes of a healthy economy. But usually, there is a mixture of all the above causes.

 

🔸How To Calculate Customer Retention?

To make things precise, we define Customer Retention Rate (CRR) as follows:

Customer retention rate (CRR) formula to Retain Existing Customers
Customer Retention Rate (CRR) Formula

 

Let’s say you have 500 customers at the start of the month. During the month, you acquire 100 new customers. And finally, at the end of the month, you have 510 customers (you have lost some of your existing customers).
Then your CRR would be:

[(510-100)/500]*100 = 82%

 

Of course, it’s far less than that in the real world! The average CRR for eCommerce stores is 30%.

 

Now let’s review our 10 different techniques for increasing customer retention.

 

10 Ways to Retain Existing Customers

We divide our actions into two categories, Technical and Psychological, although the distinction is not always clear, and there are overlaps.

 

✅ Technical Actions

Let’s start with the technical ones. Fortunately, you don’t need to hire a programmer to implement most of these actions! If you are using WordPress (or any other popular CMS, there are great plugins to implement them quite easily).

Whenever possible, I offer my favorite plugins for WordPress as it’s currently the most popular CMS, and I love building websites with WooCommerce.

 

1) Improve the User Experience

No matter how good and reasonably priced your products are, customers won’t return if they don’t have a satisfying online experience. They switch to a competitor offering a Better User Experience and always do it by instinct.

User experience is a vast topic deserving its own article, but it’s pretty easy to improve despite the apparent complexity.

To start, you should check the following on your website:

  1. Buttons are where they should be and work as expected: for Example, CTA buttons should be big and visible, preferably on the right on desktops and at the bottom on mobiles.
  2. Graphics, colors, and fonts are consistent, not distracting, and enchanting.
  3. Minimal or no deliberate thought is needed to perform common actions like ordering, canceling, and adding to a wishlist.
  4. Essential features are available: For example, Wishlist functionality and a share button.

 

Luckily, improving user experience doesn’t demand much technical knowledge, and plugins are more than enough. The following plugin is just an example.

Plugin review: TI WooCommerce Wishlist

TI WooCommerce Wishlist plugin
A Snapshot of the TI WooCommerce Wishlist Plugin on WordPress Repository

Ti WooCommerce Wishlist sets up complete wishlist functionality in your WooCommerce website within a few clicks. Customers can then add their favorite products to their wishlists and share wishlists with friends, improving the overall user experience.

 

2) Offer a Loyalty Program

Loyalty programs have long been successfully used in increasing customer retention rates because:

  • Customers feel better treated and more important
  • They come back more to get awards and don’t forget about you.

A good loyalty program rewards users for purchasing and other helpful actions like writing reviews, sharing products, etc.

 

That being said, running your loyalty programs is essential; fortunately, it’s straightforward in WordPress via a plugin.

Plugin review: SUMO Reward Points

SUMO Reward Points Plugin
A Snapshot of the SUMO Reward Points Plugin on WordPress Repository

SUMO Reward Points is a premium WordPress plugin that allows you to quickly run your customized loyalty program. You can reward your customers for purchasing, signing up, writing reviews, doing Referrals, using coupon codes, sharing products, etc.

 

3) Offer Excellent Customer Support

God knows how many customers leave an online store only because they are unsatisfied with the customer experience. Don’t let that happen to you.

Customer support is both psychological and technical. Still, I’m going to focus on the technical aspects of it.

Many website owners think having an active telephone number is enough, while it’s definitely not. Many people don’t have the time to make a phone call. Instead, they love lives chats, emails, and online tickets.

Start with the following list for your live chats. All of them are very easy to implement and help you retain your existing customers:

  • Add live chat to all your pages.
  • Add a call button to be displayed on mobile devices.
  • Communicate clearly that you are ready to help.
  • Instruct operators to use friendly and personal language.
  • Reduce response time as much as you can, and avoid using bots. (bots are not very helpful in guiding people!)

 

Plugin review: Tawk.to

Tawk.to plugin
A Snapshot of the Tawk.to plugin on WordPress Repository

Tawk.to is my favorite live chat service. It’s completely Free (you only need to pay when your website grows considerably) and very easy to set up. It allows you and anyone in your team to answer chats via mobile, desktop, or web applications.

 

4) Adopt Email Marketing

Many people think email marketing is dead, but the mere fact that influential and innovative brands with heavy marketing budgets still use it says everything!

Email marketing increases customer retention rate because:

  1. It doesn’t let customers forget about you (even if they don’t open the emails!).
  2. It allows you to communicate better with your customers and increase customer satisfaction.

You can use email marketing to promote new products, give discount codes, and receive customer feedback.

Here are a few tips for making the most out of your email campaigns:

  • Use personal and friendly language 
  • Always use the user’s name in the emails
  • Use attractive visuals
  • Use bold and visible CTA buttons
  • Be creative with the content and title

 

Plugin review: MailPoet

MailPoet Plugin
A Snapshot of the MailPoet Plugin on WordPress Repository

MailPoet is a powerful plugin by the same team behind WooCommerce. It allows you to design customized emails and send them automatically to your users.
The Premium Email service is entirely free for websites with 1,000 or fewer users.

However, as the number of users grows, you should consider using services like Mailchimp to send your emails!

 

 

5) Create a Customer Feedback Loop

No matter how well you try to improve customers’ total experience within and after the purchase, there will be things they don’t like. Why not ask them instead of finding a problem yourself?

Here are some ideas:

  • Email a link to a survey after the customers receive the products: start by gathering a few important questions about the products, price, packaging, shipping, etc.
  • Call some of your customers randomly to ask their opinion.
  • State clearly that you like to hear from your customers and even create a form for that: It’s as simple as making a simple form for customers to express their feeling about your brand.

 

Plugin Review: Customer Reviews for WooCommerce

Customer Reviews for WooCommerce Plugin
A Snapshot of the Customer Reviews for WooCommerce Plugin

Customer Reviews for WooCommerce allows you to send your customers an automated personalized email reminder right after the order is completed. You can also set a delay to send emails after a fixed time following the order completion.

 

 

✅ Psychological Ways

Now it’s time to explore psychological actions. Remember that these are not separate from technical ones and should be considered when implementing technical actions.

 

1) Create a Unique Brand

Your brand is your identity. It’s how your customers see you if you are an actual person. Some are friendly and fun, while others are serious and determined. It’s essential to build a brand that customers love and respect.

Start by defining key personalities you like to exist in your brand. Don’t list more than 3 or 5. It’s tempting to want to be everything to everyone, but that doesn’t work. In the end, there should be only one strong personality that differentiates you from competitors. Focus on that!

For example, the automobile producer VOLVO is famous for producing the safest cars (which is not necessarily the case today), and Apple is famous for innovation and simplicity.

 

2) Be Honest and Transparent

Be honest when other companies lie, tell things they don’t, and you will benefit from it more than you think.

 

3) Make Each Customer Feel Important

You can’t build a genuine, long-term relationship with your existing customers and retain them without giving them the impression that you care about them. (and you should really care about them!)

 

4) Promote a Common Cause

If you don’t have any idea, here is a list. Remember that you can choose anything your potential customers care about, and it’s best to be something relevant to your business.

Some common causes:

  1. Saving the nature
  2. Fighting a specific disease
  3. Increasing social justice
  4. Fighting racism 
  5. Saving an endangered species

 

5) Personalize Your Communications

Finally, to build a good healthy relationship with your existing customers and retain them, you should personalize your communication as much as you can. It is ideal for creating a knowledge base about your customers.

You can gather information like:

  • Name and last name
  • Birthday
  • Education
  • Job
  • Interests

You can then use this information to create a unique experience with your customers whenever they reach you, whether by email, phone call, or live chat.

 

 

Wrap Up

As you know by now, Customer Retention is far more important than Customer Acquisition. If you can keep existing customers, they will bring new customers on their own.

Of course, customer retention isn’t a one-time process. Everything changes and your strategies and plans should change with them. What worked 10 years ago might be obsolete today, and customer retention is no exception. You should understand and change with your existing customers to retain them.

I hope you liked this article and if it’s the case, please share it with your friends.

 

 

I know you opened this article in desperation like the previous articles you read, and you don’t expect to see anything but the usual methods of building an email list.

Honestly, methods like pop-ups, CTA, and landing pages are obsolete practices in list building. To build an effective email list, you need creative ideas that attract visitors with their own desire, not by force or begging!

I believe my ideas will help you to do this. First, let’s glance at how email lists can help you. Then I will show you some fresh ideas to generate an email list to convert more, which we are experts in.

 

How To Build an Email List: 6 Innovative Ideas

Forget all the methods you have studied so far. You don’t have enough time to try them all in your store. Take a step further with me and learn more creative strategies in which the values you offer attract the audience, not marketing formulas!

 

✅ Optimize Your Form Design to Build an Email List

You may create many pop opt-in forms and subscription pages to collect visitors’ email ids, names, and other details.

With more people getting digital awareness, people now don’t readily provide their details in opt-in forms like before. They have become more cautious.

 

However, providing a well-designed form may convince potential subscribers to sign up. Here’s what you can do:

🔸Use Fewer Form Fields

As I mentioned, requesting too much info in several form fields is the number one turn-off for customers. 4 is the maximum number of fields.

For best results, you should only have one field. This indicates to potential subscribers that they won’t be spending so much time filling out your form.

Using Fewer opt-in form fields
Snapshot of Comparing Different Form Fields

 

🔸Make Your Exit Button Clearly Visible

Having an unnoticeable close button can be very annoying to visitors. Ensure that you make your exit button clear enough on your opt-in forms.

Visitors would quickly leave if they were not interested in your offering by not making your exit button visible.

visible opt-in form exit button
Snapshot of Different Exit Buttons

 

🔸Be Specific About Your Offering

Show visitors the solutions to “What’s in it for me?” and they’re much more likely to sign up.
Why saying :

Get a Free Ebook on Online Businesses

When you can tell them the fleshy details in the book. For example :

20 Profitable Ideas to Make Extra Money from the internet in 2022

 

🔸Limit The Available Options

Which sounds better to you?
Bringing on cocktails…
…or crying alone in your apartment?

Well, it’s a silly question, but those are the two options Gothamist offers on its exit intent popup.

including second option for opt-in
Snapshot of Gothamist’s exit intent popup.

Another example is Green Mountain Mustard.

including second option for opt-in
Snapshot of Green Mountain Mustard exit intent popup.

Why would these forms give a stupid option like that? Well, these forms have one thing in common:

They make you feel like an idiot for not opting in.

 

Scientific research shows that two options convert better than one option. So, include a second option (even a silly one) to convert more people into email subscribers.

 

🔸Get Personal

People are more likely to interact with your form when they feel a personal brand behind your information. To get the best of the psychology behind this, you can use copy words like “join me …” or “Hi, I am …”.

opt-in personal language
Snapshot of opt-in personal language

 

✅ Leverage Social Media to Build an Email List

Imagine having over 1k followers on Instagram and Twitter. Feels good, yeah?

Now let’s say suddenly your social media accounts get suspended. What happens? There will be two scenarios:

  1. You know nothing about your followers, and they are gone forever.
  2. You made an email list of your followers and can contact them anytime.

You prefer the second scenario, surely. But you may not know how to turn your followers into subscribers. Well, each social media needs a different strategy. Let’s see.

 

🔸Facebook

Include a CTA in your Facebook page cover image

A customizable header is an option that Facebook offers. Use this header to place a CTA. Include the link to your list in the cover photo caption.

Include a CTA in your Facebook page cover image
Snapshot of Remax Facebook Page Cover

 

Set your Facebook page’s call to action button

If you want to add the email list opt-in directly, the Facebook CTA button is a good option. The button copy can call the visitor to “Sign Up” or “Join”.

Set your Facebook page’s call to action button
Snapshot of Shopify Facebook Page with CTA Button

 

Start a subscribers-only Facebook Group

Create a private Facebook Group with entry requirements. When requesting to join your Facebook group, ask for their email address.
As your group grows, your email list attracts more social proof, and more people will want to be a part of it.

Start a subscribers-only Facebook group
Snapshot of The Vegan Baker Subscribers-only Facebook Group

 

🔸Instagram

Include a CTA in your Instagram bio

Do people need to know who you are? Yes, but what is more important? Building a connection with them.

So use your social media bio to drive followers to your email list. The CTA can be your website home or a landing page.

Include a CTA in your Instagram bio
Snapshot of FunctionalTennis Instagram Page with CTA in Bio

 

Use Instagram stories “Add link” Feature

Include the link to your email list in your story. When your followers view your story and click the link, they will directly go to your email list subscription page.

Use Instagram stories “Add link” feature
Snapshot of WooCommerce Instagram Story with a “Add Link” Feature

 

🔸Twitter

Pin a Tweet with a CTA to join your list

Your pin Tweet remains at the top of your profile. This is the best place to show random visitors the link to your email list.

Pin a Tweet with a CTA to join your list
Snapshot of Direxion LEFTs Twitter Page with a Pinned CTA

 

Promote your tweets

Twitter offers a wonderful feature to help you get noticed more. You should pay an amount and let Twitter promote your content. This way, people will see your tweet even if they don’t follow you.

Promote your tweets
Snapshot of Interactive Brokers Promoted Tweet

 

🔸LinkedIn

Share in LinkedIn Groups

Join active groups in your industry. Add value to the group members for a period. When you become an active member, share your offer to join your email list.

Share in LinkedIn groups
Snapshot of Using CTA in a LinkedIn Digital Marketing Group

 

Comment on posts related to your work

Your comments are frequently shown in your followers’ feeds. So try to find related topics and include the CTA while you are solving a problem in your comment.

Comment on posts related to your work
Snapshot of a CTA in LinkedIn Comment Section

 

✅ Embrace Wishlists to Build an Email List

Wishlists usually were used as a tool to let customers gather their favorite products. But this definition has changed in recent years.

Email marketing is the main feature of modern wishlists. This means you have the ability to collect visitors’ emails. And that’s not even the best part.

Wishlist puts customers on a path where they provide their emails unconsciously.
Imagine you visit a website and like some of the products. You click the heart button to save the items. This is where wishlists come in handy. Look at what ASOS does.

using wishlist to build an email list
Snapshot of ASOS Website Using Wishlist Feature

ASOS allows shoppers to add items to their wishlist without signing in or registering.
However, they ask for an email address to sync saved items on all the devices.

Fortunately, there are a lot of options to ask for emails with wishlists. One way is to enable wishlists for subscribers. This is an option that MC Wishlist offers for free.
The plugin shows its powers when using emails. You can easily create a customized list of users and use it to send promotional emails, discounts, and personalized offers.

 

✅ Have a captivating lead magnet to Build an Email List

  • Please give me your email!
  • I want to send you a valuable gift. Would you like to give me your email?

Seriously, does anyone find the first sentence captivating? If you want something, give it something. This is the rule of reciprocity.
A lead magnet is something practical for visitors. Something that grabs their attention even after a lot of thinking.

Some of the popular lead magnets are:

  • Educational materials
  • Checklist
  • Resource kit
  • Framework
  • Report
  • Guide
  • Ebook

They will need to sign up for your email list to get any of these gifts.

using lead magnets to build an email list
Snapshot of SUMO Using Lead Magnet Build an Email List

 

There are two things you should note:

  1. Offer a lead magnet directly related to your niche. If you sell flowers, you shouldn’t gift a T-shirt. It may be nice, but it doesn’t meet your sales approaches.
  2. Instead of nagging customers on every page of your site, make 20% of the great pages with high on-site times greater. Then provide the lead magnet limited to those pages.

 

✅ Bonus Ideas

I think those four ideas can push you far ahead of your competitors. However, there are some additional ways to grow your email list.

 

🔸Learn from competitors

Are your competitors better in list building than you? Well, figure out what they are doing! BuiltWith is a great tool to help you analyze other websites’ performance without coding.

You should only enter any website URL and focus on the “Analytics and Tracking” section. It shows every tool they are using for split testing and email marketing.

 

🔸Try offline methods

No matter where technology goes, some people like classic methods. Why don’t you give it a shot?

  • If you sell your products in the real world, simply ask for customers’ emails.
  • Business cards always remain classy. Design a tempting card and exchange it with other business owners.
  • Every day several events are held near you. Participate in or host a related event and have a registration form.

 

Final Words

From Social Media to the Offline World, there are various ways to build an email list. The most important point is to know what is the best option for your business.
Social media is the widest, and wishlists are the most underrated list-building methods. If you want to start with something accessible for everyone, try Instagram or Twitter.

Wishlists will be there for you when you feel exhausted from doing everything manually.

What do you think about these ideas? Do you have another suggestion? Please share it with us.

 

 

The abandoned carts, the failed campaigns, and decreasing number of customers. These problems can easily be handled with plugins without any expertise.

If you have issues finding plugins to drive more sales, you are in the right place. Be with us through the ceremony of different plugins to find the best ones.

 

The Best Plugins to Drive More Sales

This section introduces 9 of the best plugins to drive more sales. Each of these plugins will have a category section in case of finding the best ones based on your goals.

 

✅ OptinMonster

Category: Email and Digital Marketing

OptinMonster can be named one of the best woocommerce plugins for monitoring your website. Looking for more sales or boost conversions? Optinmonster is the answer for you.

 

🔸Key Features

Personalization

This plugin can offer personalized pop-ups and emails based on your customer’s behavior. This feature can show you some offers that are related to the customer’s wishlist or cart.

A/B testing

A/B testing contains lots of guessing. So what should we do? Using OptinMonster helps you to test different contents and layouts. You can find the best one as easily as possible.

 

🔸Other Features

  • Helping to create the Exit intent 
  • Having advanced traffic redirection
  • Creates multiple form types
OptinMonster Plugin to drive more sales
Screenshot of OptinMonster Plugin Website

 

✅ YITH WooCommerce Wishlist

Category: Increase the intention of purchases

Have you ever thought about What the best tool in an Ecommerce store is? That’s right, it is The Wishlist. The YITH Woocommerce Wishlist can create different customized wishlists for you. It also gives you lots of features for those wishlists.

 

🔸Key Features

Price variation

You may notice the price variation that is on the Amazon website for each product. Amazingly you can have that on your wishlist easily with YITH woocommerce wishlist.

Promotional emails

The YITH Wishlist can send promotional emails to customers about the special product that they have added to their wishlist.

 

🔸Other Features

  • Share your wishlist with family and friends
  • Allow creates multiple wishlists by users
  • Creates widgets to help customers find the wishlists easily
YITH Woocommerce Wishlist plugin for drive more sales
Screenshot of YITH Woocommerce Wishlist plugin on WordPress Repository

 

SeedProd

Category: Store creator

Finding the best full-store launcher plugin is hard and difficult, but surely SeedProd is one of them. The SeedProd is a drag and drops website and landing page builder.

 

🔸Key Features

Theme Builder

Creating themes and design for a website is hard; most people try free themes. But with the SeedProd, you can create your own design. It can create Creat header, footer, and even sidebars easily

Landing Pages Templates

It has lots of different landing pages like 404 or webinar pages that can be used on your website.

 

🔸Other Features

  • Responsive landing pages
  • Help you to see what happens with the live preview
  • Domain Mapping helps you to create landing pages on any addresses
SeedProd to help you to drive more sales
Screenshot of SeedProd Plugin on WordPress Repository

 

All-in-One SEO (AIOSEO)

Category: SEO

In choosing the best plugins to drive more sales, we have to introduce SEO plugins. SEO helps you to appear in searches, and AlOSEO is the best one for that. You can do whatever you want without any coding. It also does not needs an expert to work with.

 

🔸Key Features

The TrueSEO score

This score is created for website owners. Most of the time, owners do not have SEO experts, so this score can analyze your website and help you to SEO your website.

Optimized for WordPress

This plugin was created as an original WordPress SEO plugin in 2007. So it is completely boosted for WordPress and also does not have any effect on your website speed or UX.

 

🔸Other Features

  • Helps with on-page SEO optimization
  • Google AMP SEO that helps with mobile SEO
  • Analyze the headline of your pages for higher SEO rank
All in one SEO plugin for SEO your website
Screenshot of All in one SEO plugin on WordPress Repository

 

WP Mail SMTP

Category: Category: Email and Digital Marketing

What is the point of having a website without people coming and visiting it? One of the ways to increase this number is by sending emails to your customers. WP Mail can take care of sending emails and make sure they are received by its Simple Mail Transfer Protocol option.

 

🔸Key Features

Changing the way email sends

Emails sent with WordPress can be hard to receive sometimes. With the help of SMTP, the delivery will be fine and there is no problem with sending emails with WordPress.

Works with different emails

This plugin can easily work with different email service providers such as Yahoo, Gmail, Microsoft, etc.

 

🔸Other Features

  • Use whatever transactional email service you want
  • Tracking emails that opened or have been clicked
  • Storing email attachment
WP Mail SMTP plugin is one of the best plugins to drive more sales
Screenshot of WP Mail SMTP plugin on WordPress Repository

 

WPForms

Category: Creating Forms

There is an idea that says contact form creation needs developers. But here we are with the WPForms. The plugin can create contact forms without any developers.

 

🔸Key Features

Create using drag and drop

WPForms lets you use the simplest command on the Computer, which is drag and drop. In fact, it is one of the best plugins to drive more sales just for this easy-to-use approach.

Using pre-built templates

There are more than 300 pre-Built form templates. You can see the demos of these form templates on the WPForms page.

 

🔸Other Features

  • Having default WordPress forms
  • Creates booking forms and donation forms
  • File uploads for contact forms
Creating Forms with WPForms plugin
Screenshot of WPForms plugin on WordPress Repository

 

YITH WooCommerce Request a Quote

Category: Increase the intention of purchases

Negotiation is key to every successful business, but how it’s gonna work on a website? If you have a wholesale option on your website, it is crucial to have this plugin as an option for negotiation for your customers.

 

🔸Key Features

Adding to quote button

Adding to Quote button can be created on all of the product pages. It is also completely customizable, and you can even change labels and text.

Automatic email

The procedure is easy. Your customer should fill out the form, and the admin should answer it, but there is an extra option whenever your customer tries to fill out the form and send it. The Admin will be understood with an email.

 

🔸Other Features

  • Hiding the price for all products
  • Showing privacy and policy in forms
  • Sends emails to customers that filed forms
YITH WooCommerce Request a Quote helping with drive more sales
Screenshot of YITH WooCommerce Request a Quote Plugin on WordPress Repository

 

RafflePress

Category: SEO

Giveaways, contests, Email Subscribers. This list can be on and on and still does not cover all the features of Rafflepress. This plugin can create contests and giveaways easily. It is one of the best plugins to drive more sales just by increasing your traffic.

 

🔸Key Features

Adding bonus actions

As a customer, it can be encouraging to know that if you subscribe to a YouTube channel, you can have a 10% discount. That is what the raffle press can do for you.

Pre-Built Giveaways

There are some pre-built giveaways for different goals. In the case of creating giveaways fast, you can use these Pre-Built giveaways.

 

🔸Other Features

  • Creates giveaway landing pages
  • Mobile friendly and responsive
  • Have CRM integration
Rafflepress plugin that helps to drive more sales
Screenshot of Rafflepress plugin on WordPress Repository

 

Forminator

Category: Creating Forms

There are different things that always seem to be more difficult for website owners. One of them is creating forms. The Forminator is the answer for forms. It is a form builder that helps you create a form with many features.

 

🔸Key Features

Create quizzes and polls

Creating interesting forms is not hard, especially when it comes to using Forminator. With this plugin, you can easily create quizzes and polls.

Create Payment and Calculation

It can easily collect information and take orders as a calculation. With the help of the payments, you can pay and donate whenever you want.

 

🔸Other Features

  • Prevent spam with Google Recaptcha
  • Import your existing contact forms
  • Multiple upload places for files
Forminator to creates custom forms
Screenshot of Forminator Plugin on WordPress Repository

 

Now that we know all plugins, it is time to end this ceremony by knowing the best of these nominated from each directory.

 

Which Plugin is Better by Their Category

The best plugins to drive more sales in each category can be tough because of the features and functionality of each plugin. Here we let customers, and their review shows us which one can be the best.

✅ Creating Forms

The nominated area has just two plugins, the WPforms and the Forminator. Based on that, they both are great and do different things we can name both of them as two of the bests in their field.

 

✅ SEO

In SEO, we have two nominated but based on user reviews. The AlOSEO is the best one, with more than 3 million active installations.

 

✅ Increase the Intention of Purchases

This is the hardest part. In this section, we have two nominees from YITH and they do different things. But in case of importance, Both YITH Woocommerce Wishlist and the Subscription for WooCommerce are important.

 

✅ Email and Digital Marketing

This category has some nominees, but the Optinmonster, with more than a million active installations, is the winner.

 

✅ Store Creator

We have only one store creator nominee among the best plugin to drive more sales on woocommerce, and that is SeedProd, and that is the best one.

 

Conclusion

We now know all the best plugins to drive more sales and also know which one is better in each category. Sometimes it is hard to find the best plugin for our website.

For these situations, you need to change some plugins to work better with your website, and for that look for plugins that accept CSS codes.

Now, what is your choice among these plugins?

 

Gutenberg vs Elementor? This choice is often overlooked by those about to create a WordPress site from scratch. They instead think about which theme to use, with the rest depending on which page builder – or not – that theme uses.

Indeed, Gutenberg and Page Builders are two very different tools that are not the same. So, taking a look at their features helps you understand which option is the best to make according to your real needs and not only the theme you would like to use.

 

Gutenberg vs Elementor: Quick Overview

While you may already know some information about Elementor and Gutenberg, to start our Elementor vs. Gutenberg comparison article, we first want to give you a quick overview of these two WordPress page builders.

 

✅ What is Gutenberg?

 

Gutenberg block editor
Screenshot of Gutenberg Block Editor Interface

Obviously, we needed to start this article with Gutenberg. For what reason? Because it is the native page builder of WordPress. Therefore, if you prefer not to use third-party plugins to create your website, you stay 100% native with Gutenberg. This means that you will not have any compatibility problems, for example.

One major issue with Gutenberg is that it could potentially conflict with your existing plugins or themes. There is no problem if you want to design a WordPress site entirely from scratch with Gutenberg. The challenge occurs if you choose to integrate Gutenberg with your existing site.

 

✅ What is Elementor?

 

Elementor vs Gutenberg: Elementor Page Builder
Screenshot of Elementor Page Builder Website

Elementor is among WordPress’s most popular page builders, with 5 million downloads. Using Elementor, you can visually create entire websites without knowledge of HTML, CSS or any other programming language.

What makes it special is that Elementor is not a theme but rather a plugin. This means that you still need a WordPress theme installed. But don’t worry: many themes are optimized for Elementor.

You can create a complete website quickly and conveniently with Elementor. For this, you do not need any knowledge of CSS or HTML.

In fact, you can configure everything you can think of using the visual page builder. With its very intuitive interface, Elementor is clearly laid out and thus also very suitable for beginners.

 

Elementor vs. Gutenberg: Key Differences

Well, there are some significant differences between these two, and in the following, we will look at some of the most important ones.

 

✅ What they offer

The first one is that Gutenberg is a content editor, which means that you can edit the contents of pages and articles (text, photos, etc.), while Elementor, as a page builder, allows you to edit entire pages.

As an example, you may have to create a different menu or footer for each site page, as happens with landing pages. Furthermore, page builders like Elementor offer the ability to work in a visual editor mode, which lets you see the changes live and makes the design process more straightforward.

But you don’t have such a feature in Gutenberg and won’t be able to see your design changes until you preview it.

 

✅ Ease of installation

The second significant difference is that you can find Gutenberg by default in any WordPress installation, but Elementor has to be installed separately.

Therefore, you can start using Gutenberg right after the WordPress installation. In contrast, if you’re going to use Elementor, you will first need to install it. Unless it is already included by default with the theme you have decided to install.

 

✅ Cost and updates

Elementor is a free plugin with a paid-for Pro version (starting from $49), which must be updated separately, just like all plugins and themes. On the other hand, Gutenberg is always free and will be updated automatically with the WordPress core.

 

Elementor vs. Gutenberg: Features and Options

In this section of our Elementor vs. Gutenberg comparison, we will take a deeper look into the features and options they offer for building WordPress pages; stay tuned!

 

✅ Elementor Features and Options

You can create outstanding page layouts with Elementor regardless of whether you are not a web designer and know nothing about HTML and CSS!

Furthermore, since Elementor follows a policy of open source code, i.e., code that is documented and accessible to everyone, several extensions have been developed by other companies.

Elementor vs Gutenberg: Elementor features
Screenshot of Elementor Features List on Elementor Website

 

This is particularly useful when using your own CSS: 90% of the CSS code is displayed live. This way, you can implement smaller CSS changes without repeatedly refreshing the website.

Let’s take a look at a list of what Elementor (Pro) provides and what you can do with it:

  • Create fantastic layouts quickly with a drag & drop interface.
  • Design your own blog articles.
  • Save sections of layouts as templates and use them on other pages.
  • Create landing pages.
  • Dynamic content creation
  • Create contact or opt-in forms. (Elementor pro)
  • Link contact forms to some popular autoresponders. (Elementor pro)
  • Customize the look of your theme easily. (Elementor Pro)
  • Create and manage Pop-ups. (Elementor Pro)

 

✅ Gutenberg Features and Options

Gutenberg is a new editor which replaced the previous TinyMCE editor beginning with WordPress 5.0. It is a block editor, not a page builder, which lets you define a page as a set of editable blocks.

The designers then configure the blocks so that editing their content is user-friendly, and the result is a developer-friendly structure. It simply puts an end to the mess that WYSIWYG editors tend to produce.

Gutenberg features
Screenshot of Gutenberg Features/Blocks

 

While Gutenberg may not have as many options and features as Elementor offers, it has enough to help you easily create pages.

The following are some features and options of the Gutenberg block editor:

  • Utilize lots of blocks to build content, from the most classic (text, image, video) to advanced options like galleries, lists, buttons, and widgets.
  • Use drag and drop editor to create pages, articles, and custom post types (CPTs)
  • Set up a basic multi-column layout which can be varied along with the page or article
  • Personalize specific options on each block, plus a few parameters on the whole document
  • Drag-and-drop to add, remove or reorder blocks

 

🏆 The Winner: Elementor

Elementor offers much more features and options to build pages. There are also more add-ons for Elementor on the market than Gutenberg.

 

 

Elementor vs. Gutenberg: Learning Curve

One important thing when deciding on what page builder to choose for creating a WordPress website is its ease of use. In the following, we will see which of these tools has a better interface and is easier to work with.

 

✅ Elementor Learning Curve

Elementor is not among the easiest WordPress page builders on the market, and it will take some time to get used to it. For us, it takes about half to experiment with it and get familiar with the menus and features. There are many tutorial videos on YouTube that can help you a lot.

However, after an initial look around, many will find Elementor easy to use, and the tool will feel easy to work with. The editor is very intuitive and contains all the essential elements.

Elementor interface
Screenshot of Elementor Page Builder Interface

 

✅ Gutenberg Learning Curve

If you do not have any page builders installed on your WordPress website, you will automatically be taken to the Gutenberg interface when you create a new article or page.

This interface looks somewhat overwhelming at first glance if you are only interested in a “basic” editor. However, the interface becomes simple and clean as you get used to it.

Gutenberg interface
Screenshot of Gutenberg Block Editor Interface in WordPress Dashboard

Furthermore, you have to admit that although it looks a bit complex for a basic editor, Gutenberg is in fact rather quick to pick up. In general, the user interface can be made more intuitive, but once you start learning it, you soon feel that it is no longer complicated.

The Winner: Elementor

Elementor has a better interface, is more user-friendly, and you can quickly learn to work with it after spending some time.

 

Elementor vs. Gutenberg: Performance

Most importantly, the Gutenberg block editor built into WordPress has no additional effect on page load speed. It works the same way as in a classic editor on the front end.

The static HTML is loaded from the database at the WordPress loading stage and is subsequently displayed by the theme.

Elementor plugin is a standalone software application that will become a kind of overlay on the default block editor in WordPress after being installed and activated.

Considering the different performance aspects, such as the DOM tree size or code semantics, Elementor performs much worse than the Gutenberg block editor in all of them. No wonder a site built on the Gutenberg block editor performs twice as well in Core Web Vitals, even with no optimization efforts on your part.

Performance metrics of a website built with Gutenberg
Screenshot of Performance Metrics of a website built with Gutenberg

 

The already good result of the page with the Gutenberg block editor alone can be improved even further by choosing (or coding yourself) a lighter theme.

🏆 The Winner: Gutenberg

As discussed above, a website built with Gutenberg has much better page load speed and excellent performance overall.

 

 

Elementor vs. Gutenberg: SEO Friendliness

For one thing, Elementor can help you create attractive websites and achieve an eye-catching design, including for beginners. Ideally, this great design means your visitors spend more time on your website, resulting in a longer dwell time and a lower bounce rate.

Google values such positive signals with better rankings on the search engine results pages (SERPs).

Conversely, Elementor, as with other page builder plugins, inserts unnecessary code into your website, which generally increases loading time and decreases performance.

As performance is also a ranking factor in Google, this may result in lower rankings in the SERPs.

When it comes to the Gutenberg block editor, as we mentioned in the performance section of this Elementor vs. Gutenberg comparison, it has no bad effect on page load times and on SEO. This is because, unlike Elementor, Gutenberg adds no unnecessary codes to your website.

🏆 The Winner: Gutenberg

Since Google considers core web vitals essential for ranking higher in search results, Gutenberg’s websites could be more SEO friendly.

 

 

Elementor vs. Gutenberg: Pricing

As you might already know, Elementor can be downloaded for free from the WordPress repository. The free version is quite good and offers many features, which could be enough to build a website.

But if you need additional widgets, a ready-made professional page, and block templates, or if you would like to tamper with the look and feel of WooCommerce, you will need Elementor PRO.

Elementor Pricing
Screenshot of Elementor Pricing Tables on Elementor Website

There are several options in the paid version of the page builder. These differ primarily by the number of sites (domains) on which you can use Elementor for a single cost.

On the other hand, Gutenberg is WordPress’s default block editor; therefore, you do not have to pay anything to use it on your website.

🏆 The Winner: Gutenberg

While the free version of Elementor offers some basic features to build pages, you must pay for Elementor Premium for the ultimate experience. On the other hand, Gutenberg is totally free, letting you utilize all features and options without paying anything.

 

 

Elementor vs. Gutenberg: Building Pages

In this section of the Elementor vs. Gutenberg comparison, we will talk about building pages, which is what both of the plugins promise to do easily.

 

✅ Building a Page with Elementor

An essential aspect of a good page builder is a clean and straightforward interface. You can find both of these features in Elementor.

All you have to do to access the features of the Elementor plugin is to create a new article or a new page on your website. By clicking the Edit with Elementor button, you will be directed to a loading screen and, shortly after, to the page builder.

Use the + (Add new section) button to create your page from scratch using the drag and drop commands in the column on the left.

How to build a page with Elementor
Screenshot of Elementor Page Builder Interface, Including Sections and Columns etc.

Next, choose the structure of the section based on the number of columns, then select the + symbol inside it to select the element to be inserted.

Then drag the desired element from the left-hand column and drop it in the desired position. As you select an element on your page, you will be given several options, which will be shown in the column on the left.

If you would like to use Elementor’s available templates, select the button representing a folder icon. This will take you to the library of templates. Pick the one you prefer and then customize it to your satisfaction. There you will find not only whole page templates but also individual elements.

How to build a page with Elementor 2
Screenshot of Elementor Page Builder Interface, Edit Image Feature

Each time you create a new section, a small menu of icons will be displayed whenever you hover your mouse over it:

  • the + indicates the insertion of a new section;
  • the dots in a row are used to drag the section to another position;
  • X deletes the section.

 

After loading a template, you can still add new elements to the page, once again, using the drag and drop feature.

 

✅ Building a Page with Gutenberg

As the standard block editor of the WordPress CMS, Gutenberg is getting more popular among users. While the structure of its panel is quite reminiscent of the classic WordPress editor, featuring a top toolbar, a side toolbar, and the content area, the way it works and its features have changed a bit.

With the blocks that we can add to our page, we can create the structure of a website. All you have to do is learn the type of blocks you have and how to insert and customize them, in addition to the basics of the Gutenberg block editor.

Elementor vs Gutenberg: Gutenberg blocks
Screenshot of Gutenberg Blocks in WordPress Dashboard

The editor contains different Gutenberg blocks: common blocks, formatting blocks, layout blocks, widgets, and embedded blocks. Each of these has numerous blocks and covers different features.

If you want to insert a new block on your page, you must click on the add block button in the top bar of the editor. It will display the different elements that we can add according to what we are looking for.

Alternatively, we can add it from the content area by clicking on the + icon. In both cases, a drop-down menu will open with the different block options, sorted according to their type.

To remove a block or modify its position in the content area, you can click on the last three dots in the top bar on the right when you select the block.

Gutenberg patterns and blocks
Screenshot of Gutenberg patterns and blocks

Like Elementor, Gutenberg also has a list of blocks and patterns, which you can open by clicking the + button on the top bar. You can easily drag and drop them on the editor to design the page.

🏆 The Winner: Elementor

Because of its easy-to-use interface, you can build pages more easily with Elementor. Moreover, as a live editor, you don’t need to preview the changes you’ve made.

 

 

Bottom Line: Which One Should You Choose?

As discussed in this Elementor vs. Gutenberg comparison article, both tools offer good features to help you build posts, pages, and websites with no programming knowledge.

Elementor is a dedicated page builder plugin and has more features and options when compared to Gutenberg.

When it comes to designing pages, Elementor is the winner here, but as already mentioned, since it adds some additional code to your website, Elementor can decrease the load time of your pages.

In contrast, the Gutenberg block editor would be your best option if you want to build a website with good page loading times. Although it has fewer features than Elementor at the moment, its developers are adding more of them to Gutenberg with each update.

So, when it comes to the Elementor vs. Gutenberg comparison, which one is the winner, in your opinion? Let us know in the comments section below.

 

Imagine having a car with a stunning design but lacking a proper engine system. What you have looks pretty, but it doesn’t consider how you want to use the product. This is like when your website doesn’t engage users, and you need to improve the User Experience.

I believe you should answer 3 “How to” questions to create a remembering User experience for your website:

  • How to Describe User Experience
  • How to Improve User Experience
  • How to Measure User Experience

 

So, without any further ado, let’s get started.

 

How to Describe User Experience

Before discussing different ways to improve user experience, we should figure out what we are dealing with. So, I want to talk about what you may consider your UX design.

 

✅ What is Important in User Experience?

To answer this question, I should define user experience goals first. But honestly, there’s no commonly accepted definition for user experience. But experts believe your UX design should aim at these below items.

  • Taking the user into account
  • Solving problems through empathy
  • Improving how useful, easy, and addictive it is to use a website
  • Generating positive emotions
  • Deeply understanding the user’s needs and objectives.

 

✅ What Makes a Good Website User Experience?

User experience ensures that users find value in what you provide to them. To create a valuable User experience, your information must have these qualities.

 

🔸 Useful

Your content should be original and satisfy customers’ needs. H&M is a great example. On this website, the user is guided through a very well-designed experience. Any user can get as much info and pictures about clothes as they need without any difficulty.

Clothing store User Experience
Screenshot of H&M Clothing Store User Experience

 

🔸 Findable

Your website content should be navigable and easy to find. The Yelp search filter is known for its exceptional findability. It uses your location to provide a combination of reviews and helpful filters, guiding the user to the perfect destination. It seems perfect to me!

Using search filters to improve User Experience
Screenshot of Yelp Website Using Search Filters to Improve User Experience

 

🔸 Credible

Users must trust and believe what you tell them. Testimonials become handy in this case. The Segment is a successful example. Their homepage contains different parts, such as their services and offers. But right before the CTA, Boom! They show comments from their clients, IBM and Meredith leaders. I mean, this is a knock-out punch!

Using testimonials to improve User Experience
Screenshot of Segment Website Using Testimonials to Improve User Experience

 

🔸 Flexible

Your website must be easy-to-use. Reduce the steps as much as possible to let users find what they want without any friction. ETQ website reduces the number of categories using a navigation bar at the top of the screen. This provides a comfortable design that helps the customers focus on what they want.

Using navigation to improve User Experience
Screenshot of ETQ Website Using Navigation to Improve User Experience

Now that you know what you are dealing with, I want to share some ideas to improve the user experience of your WooCommerce store.

 

 

How to Improve User Experience in WooCommerce

Thanks to WooCommerce plugins and features, you have thousands of choices to try in your website UX design. But I want to gather them into three main categories and discuss them separately. Let me begin with product pages, an important one.

 

✅ Product Page Improvement

Your product page is where your customers finally decide to either buy your product or leave your store. So customers won’t get to checkout or landing pages unless you create compelling product pages.

These are some tips to do on product pages to improve user experience.

 

🔸 Use effective CTA buttons.

Your add-to-cart button should be impossible to miss without clashing with your user experience design. Here are some ideas for the CTA button.

  • Use words focused specifically on the actions you want customers to complete. “Buy now,” “sign up,” and “register” fall within this category.
  • Add supporting text nearby. Additional details like “30 days free” or “no credit card needed” can give people the push they need.
  • Try first-person speech. Studies show that “start my membership” may convert better than “start your membership.”

 

🔸 Optimize Images

When it comes to image optimization, people think of lowering the size or scaling the dimensions. But more practices should be done to improve user experience.

  • Include a product image that indicates how large or small the product may be.
  • Provide all necessary viewing angles.
  • Show the customer a product image for each color or style you offer.
  • Use high-resolution product images to enable a way to zoom in on any part of the product.
  • Always position your product against a white background in the main photo.
  • Create infographics of the most important information about your product. It should include key features, materials, dimensions, and important claims.

 

🔸 Add videos and GIFs

Product visuals aren’t just limited to photography. GIFs and videos also help your customers make more informed decisions.

 

✅ Offers Improvement

I like a shirt and add it to the cart. You offered me a pair of jeans based on that shirt. I like the jean and add them to the cart too. A simple but highly effective process.
If you pay attention to the offers and understand what customers like, you can easily make a pleasant shopping experience for them. You can improve the user experience for offers in two ways.

 

🔸 Use upsell and cross-sell

As you know, upselling is an upgrade to the existing purchase, while cross-selling is an additional purchase. But how can these offers improve user experience?

I suggest using these two plugins to automate the offering process.

 

▪️ Recommendation Engine
Recommendation Engine WooCommerce plugin
Screenshot of Recommendation Engine WooCommerce plugin on WooCommerce Website

You may have faced recommendations like “Because you watched” or “Because you added to your list” on Netflix. This plugin lets you set the same style of product suggestions on WooCommerce.

  • Related Products By View: Products that customers also viewed
  • Related Products by Purchase History: Products are often purchased by the same users
  • Products Purchased Together: Products are frequently purchased at the same time and in the same order.

 

A single site license of the plugin will cost you $79.

 

▪️ Product Recommendations
Product Recommendations WooCommerce plugin
Screenshot of Product Recommendations WooCommerce plugin on WooCommerce Website

A plugin by WooCommerce developers. It enables you to create personalized customer recommendations based on their specific behaviors and interaction patterns.

You can place recommendations at more than 20 locations on your website:

  • Main shop page
  • Products category or tag pages
  • Individual product pages
  • Cart and checkout pages
  • Thank You (order-received) and order-pay pages

 

The plugin costs $79.

 

 

🔸 Enable wishlists

Offering wishlists effectively reduces shopping cart abandonment and fulfills sales from customers who showed intent but didn’t purchase. But how do they improve user experience?

  • Wishlists give customers an effortless way to remind themselves of their favorite product.
  • Wishlists act as reminders for customers to purchase things they will need in the future.
  • Customers can share wishlists with their loved ones and close friends for Christmas, birthdays, and other special occasions to show what they desire.

 

I know two plugins that will help you with building a better experience through wishlists.

 

YITH Wishlist
YITH WooCommerce Wishlist plugin
Screenshot of YITH WooCommerce Wishlist plugin on Yithemes Website

Ask for any WooCommerce marketing plugin, and YITH will be there for you! Their wishlist plugin, with its easy-to-use interface, is a great hack to improve user experience. Here is what the plugin can do:

  • Allow your customers to create multiple wishlists
  • Monitor your customers’ wishlists and the popular products
  • Send promotional emails for products in wishlists to push customers to buy
  • Allow your customers to ask for an estimate directly from their wishlist page
  • Let users buy the product right from the wishlist page

 

Also, the plugin lets your customers download the wishlist content as a .pdf file or share the wishlist on their social networks. You need to pay $95 for the premium version. Not too much for all these features!

 

TI Wishlist
TI WooCommerce Wishlist plugin
Screenshot of TI WooCommerce Wishlist plugin on TI Website

With over 100k installs and immediate updates, TI Wishlist has recently become a popular plugin among WooCommerce owners. Fortunately, you’ll have basic features like Customizable wishlist table columns, an “Add to wishlist” button, and a social-share option for free.

However, the premium version gives you amazing features:

  • Multi wishlists per user
  • Product analytics for admin
  • Promotional emails
  • Additional shortcodes and widgets
  • Following wishlist feature

 

The premium version costs $79 with a money-back guarantee for two weeks.

 

 

✅ Shopping Process Improvement

What is the shopping process? Almost every single element of your website is a part of the shopping experience. But I want to discriminate between the browsing process and the time when customers decide to buy.

What can you do to improve the user experience here? Focus on gaining trust and removing friction. Let’s see what we have below.

 

🔸 Enhance Website Speed

Near %50 of consumers will abandon a page that takes three or more seconds. But you may have loyal customers that will wait for more to visit your products. It could be true. And they will come back if they face errors or low speed. WRONG!

You can find different professional tips to improve website speed with a simple google search. But I want to mention simple practices you can easily apply to your website.

 

▪️Reduce or update plugins

Check out all the plugins and define why did you install them? Your new plugins may cover the old ones, and you could eliminate them.

Besides, plugins with outdated software or poor design also can contribute to slow website loading. You can deactivate each plugin and run a Google PageSpeed test to compare the results. If a plugin is slow, update or replace it.

 

▪️Optimize your images

Images always use more traffic, and optimization will greatly affect website speed.

  • Use JPEGs for photos or images with lots of colors, PNGs when you need transparent images, and GIFs for animated images.
  • Compress images with built-in image compression features on image editing tools or a web tool like TinyPNG or JPEGmini.
  • Choose a default dimension for product images and resize them using image editing software on your computer.

 

▪️Do not use web fonts.

Web fonts are popular, but they have a negative effect on website speed. Use modern formats WOFF2 and include only those character sets and styles that are used on the site.

 

▪️Compress files with GZIP

GZIP compresses the files before sending them to the users’ browsers. You can implement GZIP on your website by adding some lines of code. Or simply use GZIP from the GNU project.

 

🔸 Make the checkout process easy.

What are the most common reasons for shopping cart abandonment? Invesp answers. This means a little mistake in the checkout costs you a lot.

How do we avoid these checkout experience missteps? I have some ideas. But you need to add a checkout plugin like Checkout Field Editor or Bolt Checkout to your WooCommerce store to execute them.

 

▪️Make “Guest Checkout” the Most Prominent Option

On the account-selection step, set guest checkout in the upper-left option on the desktop and the top option on mobile.

 

▪️Use “Delivery Date” Instead of “Delivery Speed”

Displaying “2 Business Days” forces users to research, calculate, and guess. Provide a delivery date or a date range.

 

▪️Autoformat Spaces in the “Credit Card Number” Field

Use an input mask for the card number for the appropriate card type after it’s been autodetected.

 

▪️Allow Users to Edit Data Directly at the Review Step

Users should be allowed to edit data via inline form fields or page overlays at the review step.

 

▪️Mark Both Required and Optional Fields Explicitly

It’s best to be explicit and mark both required and optional fields in forms to ensure no confusion.

 

Now we are going to figure out how to evaluate our UX design.

 

 

How to Measure User Experience

When measuring a factor in digital marketing, there are certain KPIs to focus on. But user experience is different. It consists of several parameters that need to be tracked. However, some metrics become handy in this situation.

 

✅ Task Success Rate

This metric looks at how successful users are with certain tasks. For example, if the task is registered on the website and 8 out of 10 visitors completed it, TSR would be:

TSR = 8/10 = 0.8 × 100 = 80%

 

✅ Average Time on Task

The length of time users spends on an activity can be crucial to measuring its success or failure. Assume these numbers are how much time 8 people spend on registering.

32, 60, 46, 73, 29, 38, 53, 25 seconds
ATOT = (32+60+ … +25)/8 = 44.5 seconds

 

✅ User Error Rate

The metric lets you know how often users have tried but failed to complete a task. If that 10 visitors had 2 mistakes on registration forms totally:

UER = 2/10 = 0.2 × 100 = 20%

 

✅ Customer Satisfaction (CSAT)

This metric is a little different. This time, the score is calculated by directly asking users about their overall experience. The score ranges from 0 to 100, where 100 represents maximum customer satisfaction.

CSAT: [(Number of satisfied customers) / (Number of respondents)] x 100

 

These numbers will give you a better status of how is your UX design working and where you need to improve user experience.

 

 

Final Words

UX, as the name goes, is all about User Experience. And a good experience is created only when your website data feels useful to the user. But remember, UX design is not all. Also, observe UI, SEO, and marketing funnels.

We would like to hear how you will start putting our tips into place to improve user experience, or maybe you would like to share your ideas. Let us know by leaving a comment.

 

“How to increase online sales?” You may have searched several websites to find the best answer. But usually won’t find anything except ideas about discounts, website improvements, and paid ads.

Today, I want to pull a rabbit out of my hat. It’s called Wishlist. A magic tool that helps you read your customer’s mind.

I’ll show you how different businesses use wishlists to increase sales and offer you some ideas to try on your online shop. But first, let me prove this magic is not fake.

 

 

Magic or Fake: Do Wishlists Really Increase Online Sales?

You might say, “Well, it should. If not, why would I keep reading?”. You’re right. But if you wonder how wishlists increase online sales, here is a brief explanation.

 

✅ Improve user experience

If your visitors feel satisfied through the shopping process, they will make a purchase and definitely come back later. Wishlists can improve customer experience by

  • Simplifying the shopping process: Save items for later and find them easily.
  • Comparing prices: Create lists in different stores to look for the best price.
  • Sharing favorite items: Share gift suggestions on special occasions.

 

✅ SEO optimization

What is better than being a top-rated website on Google? Wishlists enhance your rankings by :

  • Decreasing bounce rate: Spend more time on site to find favorite items 
  • Reducing cart abandonment: Add to wishlist instead of the cart
  • Managing ghost orders: Keep wishlist items available to buy for other leads

Now that you have some information to use wishlists, it’s time to test magic wishlist ideas to increase online sales. Let the Houdini show begin!

 

 

Become a Magician: Ideas to Increase Online Sales with Wishlists

We don’t use swords or chains here. You need plugins and marketing strategies to be a sales magician. Let’s gather these essentials through this long journey.

 

✅ Use Wishlists to Build Customer Loyalty

Wishlists are a positive step toward becoming a trustworthy brand. They open shortcuts to increase sales and loyalty that you didn’t know existed before. I’ll show you some of them below.

 

🔸Encourage your customers

Customers should create an account to save their wishlist. It means you have both their email and favorite items. So there is a wonderful opportunity to bring more information about their wishlist items.

This information falls into two categories:

 

♦ Product information

Any data that refers directly to your items come here. It can be an additional description, price update, or product suggestion. The only rule is that each data should cover the customer’s favorite items completely. Look at what Udemy does in this case.

 

Udemy using wishlist to increase sales
Screenshot of Udemy Website Using Wishlist

 

Udemy finds your favorite topics based on the courses you added to your wishlist. It usually offers some of your liked courses besides similar items at a lower price. Then it shows what you viewed recently and suggests other courses you may be interested in.

You may ask how to implement this idea. I recommend using TI WooCommerce Wishlist Plugin. It enables your customers to add products to their wishlists and share them with friends and family. Besides, it offers several types of promotional emails, which is great for increasing online sales.

 

♦ Useful content

What is useful to customers? Any information that helps them with their favorite items. Archdaily is a website about the construction industry. See how they engage customers with content.

 

Archdaily using wishlist to increase engagement
Screenshot of Archdaily Website Using Wishlist

 

Archdaily sends you weekly updates based on the projects customers mostly saved to their profiles. First, they show you their recommended articles. Then you will face the most favorite content in each category.

 

🔸Use reciprocity

A simple example of reciprocity in everyday life: Your sister does the laundry for you if you lend your clothes.

Reciprocity is exchanging something with buyers for mutual benefit. “Something” usually is the useful content that customers like. These contents strengthen the bond that exists between you and existing clients.

LinkedIn is a great example of using reciprocity. They provide a 30-day free trial for their Premium membership, enabling free access to LinkedIn Learning courses and a double chance to get hired. This makes it hard for people to stop the payment when the free trial ends.

 

LinkedIn using reciprocity to increase clients
Screenshot of LinkedIn Website, Using Reciprocity to Increase Clients

 

✅ Personalize loyalty programs

When it comes to loyalty programs, Kendrick knows it all.

It’s a secret society
All we ask is trust
All we got is us
Loyalty, loyalty, loyalty

 

Loyalty programs make customers feel valued, and personalization is a great way to make that happen. Wishlists can be an impactful tool here. You only need answers to 2 questions.

 

♦ What information do you need?

No matter what business you run, name and email are essential data you need to start. But, there are additional pieces of information that can enhance the level of personalization.

  • Age
  • Gender
  • Profession
  • Marital status

 

Do you offer products for different ages or genders? Consider how you want to divide your customers. This can indicate what information is most valuable to your business.

 

♦ What to do with this information?

With customers’ personal data and their wishlist items, you have 2 types of information. So, you should personalize your loyalty rewards based on a combination of these pieces of information.

 

✅ Manage Your Out-of-Stock Products with Wishlists

Three sentences describe your shop’s rock bottom: Customers visit your product page. It’s out of stock. They visit your competitor’s site to get what they want.

I can’t say wishlists increase online sales in this case, but they surely reduce lost customers. Wishlists help you to manage out-of-stock items in two ways.

 

🔸Let customers track items’ status

Fortunately, wishlists have a simple feature that allows customers to save any item they want. You can create a dashboard for them to check their overall info or simply show items’ status directly in their wishlist. as they do at Finnish Design Shop.

 

Finnish design shop using wishlist to manage out of stock products
Screenshot of Finnish Design Shop Website, Using Wishlist to Manage out of Stock Products

 

They mentioned in the wishlist when items would be back in stock. This quick trick will retain your customers and saves them from confusion.

 

🔸Inform customers when items are back in supply

Email is the common way to inform customers.

This task is one of the main features of every wishlist. So don’t worry about needing additional plugins.

 

✅ Try wishlists as social proof

Psychology beats everything in marketing. It means you have to prioritize ‘social proof,’ where people’s behaviors are influenced by the actions of others.
The added advantage that wishlists can bring as social proof is notable:

  • Gaining more reviews
  • Becoming more trustworthy 
  • Grabbing users’ attention

Check out how Francescas uses these advantages to increase online sales.

 

Francescas using wishlist as social proof
Screenshot of Francescas Website Using Wishlist as Social Prood

 

 

Each item shows the number of people who’ve added it to their wishlist. This is a simple way of highlighting the most popular items in your online shop, and it really works well.
MC WooCommerce Wishlist Plugin by MoreConvert is a great tool for using wishlists as social proof. It has a fully customizable appearance, and besides a smart display of product details, it enables you to define conditions and email automation.

 

✅ Optimize Sales Funnel with Wishlists

Wishlists in the sales funnel? So underrated! Just google the term “sales funnel optimization” and see how different articles are suggesting similar ideas. But magic never makes you disappointed!

Wishlists have a simple mechanism but can increase online sales in ways you can’t imagine. I will mention three main issues you may face in the sales funnel.

 

🔸Reduce shopping cart abandonment

Poor UX design, flawed product details, or high prices, each one can cause cart abandonment. But sometimes, it happens when customers can’t find a place to save products while they are comparing items.

A wishlist is what shoppers need in this condition. Wishlists can reduce what is measured as lost revenue in 2 ways.

 

♦ Avoiding ghost orders

When buyers add items to their carts, they will be reserved for sale. So they are removed from the shop’s available stock. However, a wishlist item remains available for others who actually want to purchase it.

 

♦ Alerting customers about wishlist items

Although saving items is a good option for buyers, they still have to register to use wishlists. However, there are other ways to make the process easier. Look how Dharma Bums manages to retain leads and get their email address with wishlists.

 

Dharma bums using wishlist to increase sales
Screenshot of Dharma Bums Website, Using Wishlist to Increase Sales

 

They add a visible wishlist button next to each product card, so you can add any items you like to a wishlist without a user account. When you’re about to leave the page, they show a pop-up message to save your wishlist in exchange for your email address.

Having a potential customer’s email address beside their favorite items means you have a great opportunity to start targeted ads.

 

🔸Increase Conversion with Targeted Ads

I bet your mail inbox is full of generic emails you’ve ignored. Because in today’s marketing climate, customers are clever enough to figure out whether you understand their interests or you have a “one-size-fits-all” approach.
Customers are likely to open an email relating to products they like. With the help of wishlists, you can build your email marketing strategy based on the products customers are interested in.

There are several types of targeted emails you can start when a wishlisted item is:

  • On sale
  • Getting low in stock
  • Back in stock
  • At a different price

Or you can use personalized offers for their wishlisted items:

  • An applicable coupon
  • Related products
  • Free shipping

These promotional emails are a basic part of every wishlist plugin, but there are limited plugins that give you personalization features.

 

Email Marketing using YITH WooCommerce wishlist
Screenshot of Email Marketing Feature of YITH WooCommerce Wishlist

 

🔸Attract New Customers by Wishlist Sharing

Good for you; customers handle this one. Gift shopping is a famous trend that is used among people’s family and friends nowadays. Customers share wishlists on social media to help others with their gifts on special occasions.
Birthdays, Christmas, and holiday seasons are the best time for sharing wishlists. But how to let customers share wishlists is what you need to know:

  1. Choose a wishlist plugin to enable sharing
  2. Allow customers to choose whether their wishlists are private or public
  3. Provide a URL they can copy and paste wherever they want
  4. Add a sharing button for different social media

Wow! You’ve come this far. I see you are a talented magician. Are you ready to learn some great master’s experiences?

 

What Great Magicians Did? Useful Wishlist Experiences to Increase Sales

Giving ideas? Easy. Execution? That’s the problem.

No matter how much you are dominant on a concept. As long as you don’t see comparable results, you can’t successfully perform your idea.
I believe getting familiar with different wishlist experiences can illustrate your path to increasing online sales with wishlist.

 

✅ Wishlist sharing: Target

Target allows customers to save products as “Favorites”. Then this favorites list can be shared with others. Each shareable wishlist contains up to 20 items, and users can share them either as individual items or as a complete list.

 

Wishlist sharing on the Target website
Screenshot of Wishlist sharing on the Target website

 

The Favorites list feature is available to those who register on the Target website. After registration, they have additional benefits like special offers and money-saving deals through Target Circle.

 

✅ Personalized Offers: Shein

Whenever you add an item to your wishlist, Shein makes a wonderful product recommendation based on your saved items. Instead of random suggestions of unrelated products, you’ll see 2 types of personalized offers.

 

Product recommendation using wishlist
Screenshot of Shein Website Product Recommendation using Wishlist

 

Shein offers a “Find Similar” button directly over the product image. By clicking on this button, you’ll face a new page created particularly for that item with suggestions similar in design, material, and price.

 

✅ Lead Generation with Wishlists: ASOS

What is the best way to encourage potential customers to browse your site and keep finding their favorite items? Removing friction!

ASOS allows shoppers to add items to their wishlist without signing in or registering. On the same device, wishlist items remain visible whenever the customer returns.

 

Removing friction in Wishlists
Screenshot of Removing Friction in Wishlists on ASOS Website

 

Setting up an account usually takes time. If customers want to do an ordinary search, it will make them frustrated. ASOS builds customer satisfaction by removing this friction.

 

✅ Improved Wishlist User Experience: Abercrombie & Fitch

When it comes to wishlist user experience, Abercrombie does a great job. They have designed a user-friendly interface that instantly acts when someone clicks on the “save for later” button.

 

Improve user experience in wishlists
Screenshot of Abercrombie & Fitch Website, Improving User Experience in Wishlists

 

Once you click on this button, it changes to display “saved!”. This is important because customers usually reload the website after saving an item, and showing the “saved” message confirms the item has been a favorite.

After saving the item, customers face a pop-up that can show their wishlist items. This icon remains visible while customers are scrolling through a product listing page. This way, they can see their favorite items without having to leave the page and go to the wishlist itself. Another advantage for Abercrombie’s UX.

So we should say you’ve officially become a wishlist magician! As the final word, let me reveal amazing tricks that people always fall for.

 

Magic Tricks Revealed: Wishlist Best Practices

Creating a good user experience is the key to increasing online sales with wishlists. In all shapes and sizes, there are vital features they should all have to make a memorable customer experience. Here are the most important things to focus on.

  1. Make the wishlist icon easily recognizable. Above or near the add-to-cart fold can be a great location. 
  2. After saving an out-of-stock item, immediately notify customers and ask if they want to get informed when the item is charged. 
  3. Bundle offers are a great option for saved items. Use it to increase the average order value.
  4. Allow your customers to create multiple wishlists. This becomes critical when they want to create separate lists for every occasion.
  5. Utilize pop-ups to encourage visitors to use wishlists. The prime time is after they spend some time on a product page or when they are about to exit.

 

Conclusion: Say Hi to Our Newest Wishlist Magician!

Wishlists are one of the few chances both customers and sellers find them useful. Sellers get important data and targeted marketing opportunities, and shoppers find a place to save their favorite items until they’re ready to buy.

As a wishlist expert, you know that you don’t need to have a big eCommerce company to start using it. So get ready to use your powers to attract new customers and increase sales!

By the way, please inform us whenever you try one of these ideas. The magical world needs your opinions. Or if you got more Magic Tricks, let us know in the comments below!

 

 

 

Most website owners think of better products, lower price tags, or better advertisements for increasing sales.
Rarely do Funnel Optimization Strategies show up as an option. But interestingly, it’s the silver bullet to growing sales and beating competitors with the exact same product and no cheaper price tags! It’s the story behind the success of giant online stores like Amazon.

Here I will review 10 powerful and well-proven strategies for optimizing the sales funnel in your online store. I also introduce my favorite plugins for implementing some of these techniques on WordPress. Of course, the mentioned strategies are applicable in any medium other than WordPress.

 

How the Sales Funnel Works؟

Before getting to the tips, let’s lay the groundwork for our work in funnel optimization. It will be a refresher for some of you, but it’s essential to ensure we are all on the same page.

 

What is a Sales Funnel?

A sales funnel represents a customer’s journey, from just getting aware of your product or service to purchasing it.

Thinking in terms of the sales funnel is very useful because it allows us to draw the path our customers take and remove any obstacles they might face along the way.

 

 

How do Customers Decide? (The AIDA Model)

Whether you sell grilled chicken or offer professional health care service, customers undertake a roughly similar path from the first touchpoint to the final action.

A very popular business-independent model of this is the well-known AIDA model. Each letter in AIDA refers to a stage in the customer’s journey. It stands for attention, interest, desire, and action.

Attention: The consumer becomes aware of your product.
Interest: The consumer becomes interested in learning about your brand.
Desire: The consumer starts liking the brand or product.
Action: The consumer forms a purchase intention and acts.

 

The AIDA representation of the sale funnel
The AIDA Representation of the Sale Funnel: Attention, Interest, Desire, Action

 

 

10 Strategies for Sale Funnel Optimization

Here are 10 Sales Funnel optimization strategies for getting the most out of your sales funnel.

Start by asking a series of simple questions to find out more about your customers:

  • Are they mostly women, men, or equally both?
  • What age are they?
  • What is their education level? 
  • How much do they earn or spend?
  • What do they want from my business?
  • Why are they choosing me over the competitors?

The list is endless, and the above questions are only a few examples. If you can’t answer these questions on your own, then a good way is to run surveys and ask questions about your customers.

After forming a rough picture of your potential customers, it’s time to use this knowledge in action. Every decision you make should be based on the typical persona of your customers.

 

1) Learn more about the customers

The first step for applying any strategy in optimizing your sales funnel is understanding who you are optimizing for. This very intuitive step is often overlooked, resulting in good strategy in the wrong place.

 

2) Build better Landing Pages

Landing pages are always preferred to any other page, including product and home pages, as they convert noticeably better.

But, of course, that’s not the whole story. Optimizing your landing pages is a big step in optimizing the sales funnel and increasing sales.

Here are the most important tips to consider when creating or optimizing your next landing page:

 

🔸Make it Visually Engaging.

Your landing pages should stand out from the rest of the website. You should use vibrant, high-contrast colors mixed with animations and effects to grab the users’ attention and not let them close the tab.

 

🔸Offer social proof

Social proofs are excellent in buying users’ trust and making them confident about the purchase. Don’t overlook their power! Always consider a section for offering customers reviews. It’s also much better to provide reviews from trusted celebrities.

 

🔸Use powerful CTAs

Finally, you want your call to action button to be prominent and reachable so that you don’t lose the golden moment when the user finally makes the decision. Make sure it stands out! It’s totally fine to have it in more than one place.

 

3) Generate leads

A lead is a person interested in your products or services; in other words, a lead is a potential customer.

We have two jobs here:

  1. Generate leads
  2. Guide leads through the funnel

 

🔸Generate leads

The most straightforward part is generating leads. There are various effective strategies for generating leads. The most popular ones offer digital content, assets, subscriptions, or coupons in exchange for an email address.

Regarding WordPress, options are countless. One excellent lead generation plugin is OptinMonster. It allows you to create your lead forms using the drag-and-drop builder. You can also use its content-locking feature to ask visitors to join your email list before reading your full content.

 

OptinMonster plugin
Screenshot of OptinMonster Plugin on WordPress Repository

 

🔸Guide prospects through the funnel

The second step, guiding a prospect through the sales funnel, needs more effort and takes much longer.

The AIDA model is practically useful here. We have to grab prospects’ attention, make them interested, nurture a strong desire, and finally, make them click the purchase button.

 

4) Be creative with email marketing

In the previous section, we talked about sending emails. Now is the time to see how we can get the most out of these emails. Here are some important and usually overlooked tips to improve your emails.

 

1- Send personal emails

In the mentioned example, we gathered the names and emails of the prospects. Why not use the names in the emails? Your email can go like this:

Hi Sarah!
I hope you’re doing fine. You seem to be interested in natural beauty products, which is fantastic!
Here are some of our 100% genuine products. We also included a coupon to get 10% on any product at the end of this email.

 

2- Use friendly language

You should use a creative and distinct tone, but at the same time, stay consistent with your style and be aligned with your brand.

 

3- Use great visuals

You will be surprised to know how many great creative emails are overlooked only because of poor graphics and design.

If you’re wondering how to create engaging emails, MailPoet might become your new friend. It’s a plugin by the same team behind WooCommerce. It allows you to design beautiful emails very easily.

 

MailPoet plugin
Screenshot of MailPoet Plugin on WordPress Repository

 

4- Use social proof

We talked about the benefits of social proofs in Landing Page Optimization. Why not use them in your emails as well? For example, you can quote reviews from known persons or Magazines at the end of the email. You can also display the star rating and the number of votes visually.

 

5) Remove friction

What stops a prospect with a purchase intention from actually making the purchase? It’s mostly friction!

Friction, as its name suggests, is anything slowing down the prospects through the funnel, despite their interest.

Considering WooCommerce, there are many good plugins to alter the default checkout form, which is honestly very complicated!

However, if you want a robust solution with more features than simply changing the input fields, then Funnel Builder is worth trying. It is a free plugin by CartFlows for optimizing the default sale funnel in WooCommerce. It Includes various premade templates and allows you to customize them with a page builder like Elementor.

 

Funnel Builder plugin by CartFlows
Screenshot of Funnel Builder Plugin by CartFlows on WordPress Repository

 

6) Bring drifting customers back to the funnel

Customers frequently leave the funnel. We try to minimize this number, but many leave the funnel due to personal causes, which we can’t do anything about.

Whatever the cause is, it’s our job to bring them back kindly.

If you own a WooCommerce store, there are many plugins for this purpose. WooCommerce Cart Abandonment Recovery by CartFlows is my favorite. It captures the email address of users on the checkout page and sends emails to users who leave their carts. Optimizing these emails is very straightforward.

 

WooCommerce Cart Abandonment Recovery plugin
Screenshot of WooCommerce Cart Abandonment Recovery Plugin on WordPress Repository

 

7) Embrace wishlists

Letting users add their favorite products to a Wishlist is among the best sale funnel optimization strategies. You can also remind them when the product on their wishlist goes on sale.

If you’re using WooCommerce, then it’s a matter of installing a plugin. There are many wishlist plugins available for WooCommerce. Ti WooCommerce Wishlist and Yith WooCommerce Wishlist are two of my favorite options.

These plugins come in free and premium versions that offer more features. I recommend you test the free version of both of them to see which one is better for you.

 

YITH and TI plugins
Screenshot of YITH WooCommerce Wishlist Plugin and TI WooCommerce Wishlist Plugin on WordPress Repository

 

8) Stay on brand

No matter what sales funnel optimization strategies you choose, keeping it consistent with your brand is crucial. Anything added or altered, from colors to pictures and even phrases, should be within your brand.

Chances are that you are not using a visual brand guide, like many small stores! Start by creating one with the help of a designer. Your brand guide should define your color pallet, spacing, and fonts. You can then align everything with your brand guide.

 

9) Reconsider Return Policies

Many big websites already offer a money-back guarantee in case the user doesn’t like the product for whatever reason. If your return policies aren’t friendly enough, it’s time to reconsider them.

You should also clearly state the return policy on every product page and even at checkout.

One excellent idea is to kindly remind your forgiving return policy to users who leave their cards.

For example, you can send an email like this:

Hi jane
We noticed you left your cart. If you are unsure about the product, it’s good to know that we have a 100% money-back guarantee!

 

10) Start referral marketing

So far, we have only discussed sales funnel optimization strategies for helping prospects move through the funnel. But what if the existing customers could bring more customers into the funnel?

That’s what referral marketing is all about. You can reward your existing customers for bringing new customers, and they all do the job, voila!

I usually stick with point rewards systems instead of actual currency rewards. They encourage users more and create better loyalty.
One excellent plugin for this purpose is the SUMO Reward Points plugin. It setups complete reward system functionality within minutes and supports referral marketing out of the box.

 

SUMO Reward Points plugin
Screenshot of SUMO Reward Points Plugin on CodeCanyon Repository

 

 

Conclusion

I tried to explain the best strategies in sale funnel optimization that I have used the most over the past years. While the mentioned strategies are well tested and effective in increasing sales, it’s essential to know that, like any other marketing tool, they should be used according to your needs and customers.

Also, note that sale funnel optimization is not a one-step effort. It’s an ongoing process, and you should constantly be looking for new ways and ideas to optimize your sales funnel.

Do you have any other Funnel Optimization Strategies that helped you with your Store? Let me know your answer in the comments below!

 

 

 

 

 

Utilizing emails for marketing activities is highly effective, mainly since emails are still one of the most popular means of digital communication.

This is also the perfect way to Generate Leads, Boost Conversion Rates, and, of course, Drive Traffic.

 

‌Best Email Marketing Ideas for WooCommerce Shops

In 2022, Email Marketing is still a key and effective way to introduce businesses to their target customers.

Let’s look at some practical examples to help you increase sales, attract new customers, and re-engage existing ones.

 

1) The Welcome Campaign

The welcome email is a vital email strategy for almost any online business. Usually, it is a series of emails with specific goals geared towards winning over any new subscriber to your mailing list.

Welcome email series typically include five emails, each having a defined objective. The following steps are how you can build an excellent welcome email campaign for your online shop.

 

🔸Welcome (1st email)

Be sure to welcome the new customer or the person who has provided you with their email address in exchange for something with your first email.

 

🔸Company introduction (2nd email)

Tell about your company and your team to provide some background information about your company.

 

🔸Vision for the future (3rd email)

In the third email, you can clarify what the user can expect from your online store and what you can provide in the future. If you plan to introduce a new line of products soon, this can be an excellent opportunity to discuss them.

 

🔸Getting important information (4th email)

For example, this is where you can include a form in the shape of a CTA, which, when filled out by the customer, will get them some benefit, such as a discount on your product or free shipping. In return, you get a list of what your potential customer wants and can match a future offer to that.

 

🔸Request for Review (5th email)

You should send this email when the prospect has turned into a real customer. Ask them to review the product they purchased from you.

 

 

2) Include User-Generated Content in Your Emails

Using user-generated content in emails is one of the easiest ways to generate more leads and sales. People will trust you more if they see positive customer feedback. You should include the following in your emails:

 

🔸Customer reviews

When selling or recommending products/services on your website, customer reviews are an excellent opportunity to add more user-generated content to your website.

Search engines also love reviews and frequently mark them differently in search results. This increases the visibility of the reviews in the search results and takes more traffic to your site.

 

🔸Survey results

Many companies and online shops utilize satisfaction surveys to determine what customers think about their experience. Also, they use them as user-generated content, which will be published as quotes from those surveys on the company website or social media.

While Social Media has become an integral part of our daily lives, many companies use them to collect customers’ feedback. There are many ways to do this; some examples include:

  • Ask your Facebook page followers to leave feedback or a review
  • Launch a survey on your Facebook page,
  • Take screenshots of comments on Instagram,
  • Include a link to a short survey in the email to gather more user-generated content for your next email marketing campaign.

 

 

3) Lifecycle Trigger: Focus on the Lifecycle of Products

As an online shop manager, you know the average lifespan of a product and when particular personas purchase a more recent model. Therefore, you can perfectly use this information to set up a lifecycle trigger campaign.

Imagine an online shop specializing in digital cameras; a professional photographer purchased a camera three years ago. With professional use, the average lifespan of this camera is roughly four years. Therefore, there is a good chance that the professional photographer in question will be buying a new one in a year.

You can efficiently utilize your email marketing campaigns to encourage this user to make his purchase sooner rather than waiting for another year. For example, you can do this by offering a special discount on the new camera of the same brand or providing an offer to trade in his current camera.

This means that your email marketing campaign aims to make the purchase as attractive as possible at an earlier point in the product’s lifecycle.

 

 

4) Convert Online Visitors Into Sales

Sometimes, visitors who were active in your online shop but did not make a purchase require a reminder or a push to go ahead and make the purchase.

In the following, we will talk about when you should send those reminder emails and provide you with some ideas for converting online visitors to sales.

 

🔸The timing of reminder emails

Ideally, you need to send this email as soon as possible. One good example of the timing of the reminder email is as follows:

  • You should send the first email within 30 minutes of abandoning the cart.
  • After 48 hours, you can send them another reminder.
  • Finally, you can send the last reminder after a week.

 

 

5) Reactivate Your Inactive Contacts

Over time, there will be some newsletter subscribers who will stop opening your emails at some point. There will be no point in sending them emails anymore, and you can save yourself time and effort. But you should not completely ignore these inactive contacts.

You can instead start a particular reactivation campaign for them!
Send them a reminder, for example, about the products you offer and, more importantly, how they can take advantage of them! This is an excellent opportunity to include a discount code or other special offers.

For WooCommerce online shops, a great option to reactivate inactive contacts is OptinMonster. You can easily generate leads, boost sales and manage your newsletters with the help of this software.

 

 

6) Notify Buyers When Stock is Available

There are certain digital marketing tricks that help online shops boost sales. Among them, one can help you collect emails for your online shop’s newsletter very simply. So what exactly is this trick? It’s pretty simple: when there is no stock of a product, offer the user the opportunity to enter an email address so that you can inform them when the product is back in stock. This tactic is perfect for two purposes:

  • You will get emails from users interested in the product (there is a strong chance they will buy it when you tell them you have it back in stock).
  • It gives you a much better idea of what products your customers are most interested in.

 

🔸YITH WooCommerce Waiting List: A Perfect Option

When any of your products are sold out, and you don’t have them in stock, there is a risk of losing potential sales and even prospective customers. As we mentioned, one excellent email marketing idea to help prevent this is sending your customers notifying emails about the availability of the product they were looking for.

With the help of the YITH WooCommerce Waiting List plugin, you can implement this email marketing idea in your WooCommerce shop and thus increase your sales with a few clicks.

When you have this plugin installed on your WooCommerce shop, an “Add to Waiting List” button will automatically appear on the product page as soon as it is out of stock. After collecting emails from interested prospect customers, the system automatically sends them a notification email regarding the product’s availability.

YITH WooCommerce Waiting List is one of the best plugins to implement different email marketing ideas
Screenshot of YITH WooCommerce Waiting List on WordPress Repository

 

 

7) Automation: Savings Discount with a Surprise Credit

Some online shops offer a savings discount to the customer with every order. The customer can redeem this discount with a future order. Implementing this email marketing idea can encourage repeat purchases from your current customer base.

Are you thinking about using this email marketing idea in your online shop but don’t know how? In the following, we will share some examples.

 

🔸Classic savings discount technique

  1. Customer orders one or more products in the online shop
  2. With every product the customer orders, he gets a savings discount
  3. Link this saving discount to the email address of the customer in your contacts database
  4. Set up an automatic email:
    • Send this every month
    • Inform the customer of the discount in the email
    • Specify how the user should redeem the discount

 

🔸Surprise credit for the slow deciders

Not everybody immediately decides to make a repeat purchase. You can use an email reminder with a surprise credit to provide an extra push.
Give, for example, a $5 additional discount on top of the savings discount only when the customer buys within 24 hours. This time pressure will increase the sense of scarcity and encourage repeat purchases.

 

 

8) Create a Countdown for Your Offers

Countdown timers are very popular amongst online stores and boost the sales of products or services. You can use this email marketing idea to help promote your products or services within a given time frame, to advertise your upcoming events and other promotions. In this way, you create a sense of urgency amongst your customers with your interactive email marketing campaigns.

While creating countdown timers to use in emails and linking them to the shop could be a challenging task for many online shop owners, for lucky WooCommerce users, there are some excellent plugins that can help you with that. In the following, we will introduce one of the best WooCommerce plugins to use countdown timers as an email marketing idea.

 

🔸Finale Lite: A handy tool

According to its developer, Finale Lite – Sales Countdown Timer & Discount for WooCommerce is a plugin for WooCommerce which can help you create urgency and scarcity campaigns. Such campaigns will encourage customers to act quickly with their purchases and avoid missing out on your offers.

With the help of this plugin, you can run many scheduled campaigns on your WooCommerce shop. As its name suggests, one of the main features is creating countdown timers to push the customers to make purchases.

After creating the timer, you can generate a dynamic image of the countdown timer, synced with your WooCommerce campaigns created by this plugin, and you can easily add it to emails or blog posts.

Finale Lite WooCommerce Plugin
Screenshot of Finale Lite WooCommerce Plugin on WordPress Repository

 

 

9) Segmentation: Identify the Brand Preference of Customers

Many people are faithful to specific brands and repeatedly buy from them. One famous example is the Apple fan base. In general, iPhone users do not easily switch to a smartphone of another brand. Nearly all products sold through online shops are brand-related. Therefore, creating brand segments is an absolute necessity for you. You can put this together like the following.

 

🔸Brand segmentation according to purchase history

When someone buys a Canon brand digital camera from your online shop, this person will naturally fall under the Canon segment. However, if someone purchases cameras from different brands in your shop, they might also be classified under several segments. In that case, you can use the last camera brand purchased as the main segment.

 

🔸Brand segmentation by compatible accessories

Even if someone has not bought a camera from you, you can easily find out which camera they might have, judging by the accessories they are buying from you. For example, if a customer buys a battery that is only compatible with a Canon EOS 50D, they likely own this camera. So this customer can again fit into the segment of Canon, or even more specifically, the segment of Canon EOS 50D.

 

10) Create Sale Notifications

You probably know someone who purchases products only because they are on sale. Do they really need what they are buying? Possibly not, but they are on sale. It’s as simple as that. The following are some examples of such deals that can boost your sales:

  • Cross-country skis at 50% off? You will probably buy it even if you’ve never gone skiing in your life. 
  • Is your favorite WooCommerce theme 90% off on ThemeForest? You will surely buy it although you have no intention of changing themes soon!
  • A flight to another side of the continent for just $20? You will buy it, although you are unsure if you will have free time on those dates!
  • Four Dolce & Gabanna bags at 80% off? You’ll buy it. However, your closet is full of handbags!

 

Conclusion: Email Campaigns for WooCommerce Shops

As you have seen, email marketing is more than just a boring newsletter. And it also applies to online shops! Naturally, the right strategy is crucial since not every campaign is appropriate for every customer. The most important keyword here is Segmentation! You can always send precisely the right thing with the help of it.

The potential of email marketing for online shops is enormous. You can utilize the best email marketing ideas noted above to attract new customers, retain existing customers and increase sales.

Sendinblue is another option and one of the most popular email marketing services that you can use in your WooComemrce online shop. It has become a great alternative to MailChimp. It is the only plugin that can manage your newsletter sending, transactional emails, and SMS with a completely new interface. Generate recurring traffic, keep in touch with your visitors, promote your different content, and so on. You can try the free plan that allows you to send up to 9,000 emails per month.

Sendinblue WooCommerce Plugin
Screenshot of Sendinblue WooCommerce Plugin on WordPress Repository

If you know any other email marketing ideas which work best for online shops, let us know in the comments section below.

 

Do you know that most website lists that suggest ways to Automate Sales on WooCommerce contain wrong and unreliable information?
So today, we will talk about practical methods we can use to Automate Sales on our WooCommerce store.

  • Automate email marketing
  • Automate your sales reporting
  • Marketing your product on social media
  • Refund and return in one click
  • PDF invoice in the order email
  • Sending thanks after purchases
  • Automate checkouts
  • Post-purchase email
  • Automate your CRM 
  • Conclusion 

 

Automate Email Marketing

You can begin the automation process with Emails. Let’s think you have an online accessory store. You should send your customers a welcome email after signing up on your site and send them happy birthday emails on their birthday. There are three tasks that You should know to automate your email marketing.

 

✅ How do your customers respond?

You should always look for your rate of subscribed and unsubscribed customers. You can take care of whether your emails are open from your customers or not by using plugins like FluentCRM.

 

✅ How much is your Success rate?

You should look to your email marketing automation as a Funnel. Therefore, you can always be aware of when your user subscribes and when they respond to your email. You can do that with a dashboard showing these tasks with notification. The plugin that helps you with that is MonsterInsights.

 

Automate email marketing by MonsterInsights Woocommerce plugin
Screenshot of MonsterInsights Website

 

 

Automate Your Sales Reporting

The second way to automate sales is using Automate sales reporting plugins. A good Automate sales report should contain two parts.

 

✅ Sales information

Transactions, sales, and the number of customers and purchases are the most important part, and they should be clear and contain reliable information.

 

✅ Net sale

The report should contain net sales, which is a dollar sign that shows the number of sales for you. The net sale can be made by Sales Report Email for the WooCommerce plugin.

You can use automated sales reporting plugins like WooCommerce Customer / Order / Coupon Export by SkyVerge. This plugin can schedule the reports, export and transfer customer data, and have your report in different and customized shapes and formats.

 

Automate your sales reporting by WooCommerce Customer / Order / Coupon Export by SkyVerge WooCommerce plugin
Screenshot of WooCommerce Customer / Order / Coupon Export Plugin by SkyVerge

 

Marketing Your Product on Social Media

Have you ever tried to automate social media marketing? Social media can help you have better word-of-mouth marketing. Here are the ideas you should do to automate marketing products on social media.

 

✅ Contest and give-away

Contests can be easily done by using of YITH WooCommerce Share for Discounts plugin. As for the usage of contests and giveaways, if you have a shoe shopping website, you can use the social media contest, like whoever can solve the puzzle can win a pair of shoes.

 

✅ Chatbots

Chatbots are a program developed with the help of machine learning. These bots can answer your customer in chats and conversations. In woocommerce, You can use the Tidio plugin. This plugin can also help you with chatbots and help you with email integration, and manage live chats.

The best plugin for this method is YITH WooCommerce Share for Discounts. It has many features and can work easily with other YITH plugins.

 

Marketing your product on social media by YITH WooCommerce Share for Discounts WooCommerce plugin
Screenshot of YITH WooCommerce Share for Discounts Plugin on YITH Website

 

 

Refund and Return in One Click

If your store is big enough, you should know how hard it is to struggle with many emails for returns and refunds. This process is time-consuming, and To automate it, you should take care of three parts.

 

✅ Your policy

You should have a unique refund policy for your store. You can use the WP AutoTerms plugin to create a refund policy. As a website owner, your refund and return policy should always be to the point. An example is if you received our product more than seven days ago, you could not return that product.

 

✅ Exchange Option

Always has an exchange option in your refund and return. Exchange with the same or relevant product. This can be done with plugins like Return Refund and Exchange For WooCommerce.

 

✅ Automation overload

Automation should not use too much. For example, if you use plugins that place every return request created in your returns section. You can not recognize fraud. You can use the Uncanny Automator plugin.

 

Refund and return in one click by Uncanny Automator WooCommerce plugin
Screenshot of Uncanny Automator WooCommerce Plugin on WordPress Repository

 

 

PDF Invoice in the Order Email

Sending invoices to all customers can be annoying. The best solution is to use an Automated PDF Invoice. To email for automating PDF invoices, you should be aware of two parts.

 

✅ Do not forget your logo

Always choose your logo for your invoice template with the help of plugins like Pdf Invoices and Packing Slips Bundle Woocommerce. This important tip can help you a lot with your marketing. For example, If you have a dress store, you should send your customer an invoice containing these parts.

  • Color of the product
  • The ID of the product
  • A tax that adds to the value of their purchase
  • Your site and brand logo.

 

✅ Know where the invoices are

You should always have invoices in your admin panel. You can use Uncanny Automator, WooCommerce PDF Invoices & Packing Slip, and Flexible PDF Invoices for WooCommerce plugins to automate sales by automating PDF invoices.

The best plugin for this method can be WooCommerce PDF Invoices & Packing Slip which is easy to install and use.

 

PDF invoice in the order email by WooCommerce PDF Invoices & Packing Slip WooCommerce plugin
Screenshot of PDF Invoices & Packing Slip WooCommerce plugin on WordPress Repository

 

 

Sending thanks after purchases

Your thank-you notes can be personalized with these two ideas.

 

✅ Try more creative ways

Most people use cards to send thank you notes. These cards can contain formal and casual text, but here is an idea, you can send your customer handwritten cards with the help of the zappier plugin.

 

✅ Use more offers

You should encourage your customer to buy new products; nothing can help you more than offering coupons and discount codes. This way, your customer will be more loyal to you and your brand. You can do this task with the Thankyou Coupons for WooCommerce plugin.

 

Sending thanks after purchases by Thankyou Coupons WooCommerce plugin
Screenshot of Thankyou Coupons WooCommerce plugin on WordPress Repository

The best plugin can be zappier for automating sending thank you after customer purchases.

 

 

Automate checkouts

As a website owner, you should not waste your time on checkouts and payment methods to grow your business. So it is crucial to automate sales checkouts and payments. For this purpose, you should do these two steps.

 

✅ Use only one plugin

Sometimes automate checkout plugins take care of automate invoice PDFs too. You should send your customer invoice and have a payment system with common cards that most people use. So if you need both of these strategies, you can use the Quaderno plugin.

 

Automate checkouts Quaderno WooCommerce plugin
Screenshot of Quaderno WooCommerce Plugin on WordPress Repository

You can use the Quaderno plugin to take care of all your checkouts and payments, and easy to install and use.

 

Post-Purchase Email

This automating sales technique is important because it helps make your customer aware of their purchases. Also, they can gain their loyalty by automating post-purchase email marketing. Take These three steps are crucial.

 

✅ Order confirmation

The first email is essential. It should always be order confirmation. Order confirmation can contain a note that shows the products and purchase number.

 

✅ Shipping information

The second email should be a shipping notification. It should contain the invoice ID, how to ship the product, and the estimated time of receiving that product to the customer.

 

✅ Encourage to come back

The last stage is to request reorder based on your customer purchases. This step helps you gain their loyalty and return them to your website.

The best post-purchase email plugins are the ones that can be the whole package, and for that, you can use MailPoet and Mailchimp for WooCommerce plugins.

 

Post-purchase email by Mailchimp WooCommerce plugin
Screenshot of Mailchimp WooCommerce Plugin on WordPress Repository

 

Automate your CRM

Customer relationship management is the most important part of owning a website, but it is time-consuming on big websites. For automating CRM, you should consider two parts.

 

✅ Take care of emails

You should automate emails sent to your prospective client. For example, you should immediately send the customer a text or email that includes customer purchase information for buying a device.

 

✅ Know everything

You should always be aware of all activities. Hence, you should know everything that happens as a website owner.

The best plugin for this purpose is Hubspot, FluentCRM, and Jetpack CRM, which are easy to install and use and can make all the automated CRM tasks easier for you.

 

Automate your CRM by FluentCRM WooCommerce plugin
Screenshot of FluentCRM WooCommerce Plugin on WordPress Repository

 

 

Conclusion

To measure the success of these methods, you should look at your site sales, brand awareness, customer loyalty rate, and customer engagement.

It is essential to know that automating CRM and automating email marketing are two of the most critical and time-consuming tasks. Therefore you should start with these tasks.

What do you think? Let me know in the comments below!

 

 

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